M090700023, deepika, pepsi


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These slides explore the online marketing Tools used by Pepsi.

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  • depicting Youngistan as seen in the pic what's more is the presence of Pizza Hut, PVR and MTV in this microsite all of whom are actually youth brands and that might be the reason for this cobranding exercisewhich they had utilized very well during their
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  • M090700023, deepika, pepsi

    1. 1. ONLINE MARKETING <br />Submitted By – <br />DeepikaThakur<br />MBA 2nd<br />M090700023<br />
    2. 2. PEPSI<br />Started in 1890s, today’s Pepsi is the star of PepsiCo, “a world leader in convenient snacks, foods and beverages, with revenues of about $29 billion and over 153,000 employees.” <br />Spending $20 million dollars on a social media campaign(2010).<br />
    3. 3. Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site<br />
    4. 4. pepsi.com<br />Pepsi.com(1996) - Excellent example of a branding website—<br /><ul><li> Use of colors, logos and complete look and feel integrate well into the overall brand image.</li></ul>Fully integrated online and offline marketing, with offline promotions driving traffic to the site, and online promotions gathering more information from visitors for offline marketing efforts.<br />Interactive functions –<br /><ul><li> Encourage repeat visits and viral marketing, including downloads, online games and music mixing applications.</li></li></ul><li>
    5. 5.
    6. 6. Enhances………<br />Pepsi is the most savvy Indian brand in terms of using Internet marketing.<br />Works hard to maintain high CRM standards. <br />Easy to navigate sites which enhance following - <br /><ul><li>Demand management
    7. 7. Product positioning
    8. 8. Online polls
    9. 9. Online Games , like- Pepsi Flipper - free online pinball flash game</li></li></ul><li>The Site………<br />The site is not about soft drinks; it is about entertainment and youth culture.<br />Designed to attract and entertain teens and young adults, the current target demographic for Pepsi.<br /> The strategy worked, Pepsi.com was ranked #4 by visits in the Food and Beverage Brand category, whereas Coca-Cola.com ranked #14) by Hitwise.(2006)<br />
    10. 10. SITE TALKS ABOUT………<br />
    11. 11.
    12. 12. REFRESH………<br />In just 9 months, the Refresh Project has directed over $550,000 to 14 projects that affect the lives of troops. With funding from the Refresh Project, nearly 10,000 care packages have been sent to the troops abroad. <br />
    13. 13. Online Advertising<br />Virtual world of“Youngistan”<br />Created a whole microsite<br />The virtual Youngistan offers “Mobile theme downloads, Personalized Youngistan Pizza Hut cards offering discounts, Youngistantips in the pathshala( school) and a look at Pepsi ads.<br />Rediff - Marketed a site hosted on Yahoo India <br />Pepsi had a pepsizone at Yahoo India during “My Can” Campaign which garnered nearly“4 million pageviews”.<br />PepsiCo joined forces with Microsoft Advertising for football campaign<br />
    14. 14. ON TWITTER.........<br />49,335 Followers…..!<br />39,629 Following…..!<br />2,076 Tweets…!<br />Talked about “PepsiRefresh”, “Thanksgiving Celebrations”,<br />Has promoted “PepsiMAX” <br />
    15. 15. ON FACEBOOK………<br />2,779,304 people like it….!!!<br />6 Events!<br />8 Pages!<br />23 Videos!<br />Rookie of the Week! Contest<br />Facebook Exclusive! Example of the offer -<br /><ul><li>“Enter code FBSHIP at check and receive 20% off your order from the Pepsi store. Expires 12/31/10.”</li></li></ul><li>ON YOUTUBE………<br />Pepsi YouTube Channel<br />Has Music Videos<br />Pepsi Advertisements Collection<br />Offers various Videos of Celebrities related to Pepsi.<br />http://www.youtube.com/results?search_query=Pepsi+official+channel&aq=f<br />
    16. 16. BLOGS SAY………<br />(2008) Engaged bloggers around a new Pepsi logo. Picked 25 top social media and marketing bloggers, sent them empty cans featuring all the previous designs, some full cans with the new design, and even a DVD of history of Pepsi. <br />“Refresh Blog Project”  provides a platform for people who have a great idea for charitable projects<br />
    17. 17. OTHERS………<br />SlideShare………<br />LinkedIn………<br />Various Presentations on-:<br />Refresh Project<br />Pepsi vs Coke<br />Talks about PepsiMAX<br />344 Results<br />Profiles of Executives<br />Profile of Pepsi Beverages Company<br />
    18. 18.
    19. 19. A GO THROUGH…..<br />2001—Britney Spears’ first Pepsi commercial, aired during the Superbowl, posted on the Pepsi website, received “2 million visits.”<br />2002— PepsiSTuff.com - The consumers redeemed points online for over half a million prizes.<br />2004— Pepsi partnered with Apple iTunes to give away 100 million free songs, with winning codes found in Pepsi bottles and redeemable at iTunes Music Store.<br />2005—Pepsi & Yahoo!, brought PepsiSmash video segments for free online viewing on Yahoo!’s music site. Included: performances by Coldplay, Kanye West and Gwen Stefani.<br />
    20. 20.
    21. 21. THANKYOU<br />