Make sure to choose the correct medium to communicate with your
clients. While smartphones are very popular, the traditional mobile
phones still have a larger user base. Don't depend only on apps. Use
SMS and calling services to reach them.
Make sure that the advertisements are
compatible for all devices. Keep up
with the changes so that you can
deliver to all platforms, operating
systems and browsers.
3. Either Not grabbing details or
intruding too much with apps
Apps access Smartphones to provide a detailed vision on what a
user may or may not be interested in. You shouldn't pester the user
too much about their personal information. If it’s a must, try to get
details in multiple stages.
Call to action is an option that lets a
customer proceed with the product
purchase on the advertisement.
It shouldn't be too small which
becomes invisible nor should it be
too big which overshadows the
advertisement and doesn't allow
users to view the services you are
Ignoring analytics is a very common mistake. Marketers
often forget to check the performance stats. However, a
thorough review of the mobile marketing campaigns can
help you understand the plus and minus of campaign
This help in controlling the campaign and to get the best
out of it.
Building an app is essential but that's not what the real challenge
is. The real challenge is making your app visible to potential
clients. You can do that to get existing users to rate your app.
Moreover include special offers and dedicated marketing
campaigns. Plan it smartly to get the best results.
Mobile Marketing is a warzone.
You need to be competitive,
focused and always on the edge.
Mobiles are a sure way of getting
your business to grow but you
have to always be on your toes.
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