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Seo in raipur

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White hat, uses organic techniques and demands quality in a site in order to ensure it performs well for searches in search engine and completely follows search engine rules and policies.

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Seo in raipur

  1. 1. SEO in Raipur White Hat Techniques
  2. 2. What Is SEO??? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
  3. 3. White Hat SEO White hat, uses organic techniques and demands quality in a site in order to ensure it performs well for searches in search engine and completely follows search engine rules and policies.
  4. 4. Black Hat SEO Vs White Hat SEO
  5. 5. Vs•White Hat SEO • White Hat SEO also known as organic SEO, it follows guidelines to rank a website in search engine. • It demands quality in a site in order to ensure it performs well for search.  • Keywords still hold value but must be used correctly.  • Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. • It  include: keyword stuffing, link farming, hidden texts and links, and blog content spamming.  • Black Hat SEO can possibly result in your site being banned from a search engine  Black Hat SEO
  6. 6. Factors Have To Be Taken Into Consideration in White Hat SEO: ü Written content ü Images and video ü Meta information ü Site architecture ü Site performance
  7. 7. Content Must Be: • Original and not infringe on the intellectual property rights of others • Highly relevant and useful to your industry and audience • Very well written with good grammar and spelling • For image and video should include a title, ALT tag and description and if appropriate, give credit to original artist (if using creative commons licensed images for example) • Point to the source of research and quotes where applicable
  8. 8. White Hat SEO includes: • Having a site that is well built, performs well and is capable of being used across platform (desktop, tablet, mobile) • Producing content that is actionable and contains fresh ideas • Having a good mix of multimedia content, not just written • Utilizing social media so that your brand is recognizable across all platforms and content can be distributed. This is becoming more important now more than ever, social signals (Facebook likes, G +1s, Retweets etc.) indicates that your content is useful, as people are reading/watching and ideally, sharing and commenting.
  9. 9. For more details visit: http://sjainventures.com/ Thank you

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