Case study

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Case study

  1. 1. CASE STUDY CHALLANGE IN SEVICE MARKET<br />Presented by<br />Deepak Khandelwal<br />
  2. 2. EXECUTIVE SUMMARY<br /><ul><li>Marico industries are the product manufacturing industries. it has entered into beauty care market called “KAYA SKIN CARE”.
  3. 3. KAYA goal is to provide long lasting non surgical treatment.
  4. 4. Moving against franchisee kaya decide to set up self standard branches.
  5. 5. Company adopt a systematic process for treatment of client.</li></li></ul><li>Contd………<br />Kaya drink<br />Skinscription<br /><ul><li>Pricing premium policy
  6. 6. Periodic training programmed.
  7. 7. More efforts on R&D department.
  8. 8. Revenue generate opportunity.</li></li></ul><li>Marico , a product manufacturer has entered the services segment, what challenges will Marico face while marketing its services?<br />
  9. 9. <ul><li>Moving against the retail industry trends of a franchise model.
  10. 10. They aredecided the standrazation of the services quality but is difficult to do with a franchisee model.</li></li></ul><li>Contd………………..<br /><ul><li>Putting more efforts into R & D, improve more services and offers.
  11. 11. They are invited international Doctors to conduct workshop on the latest development trends in the field of skin care. </li></li></ul><li>With independent dermatologist and small beauty saloon chains dominating the beauty care industry, kaya clinic will find it difficult to capture the customer mindshare and market share. What tangible elements do kaya clinic use to differentiate their service from the competition?<br />
  12. 12. Contd………<br /><ul><li>Key Factor</li></ul>Kaya find out that clear & flawless skin is most attractive aspect.<br /><ul><li>Price Differentiation</li></ul> Premium price policy<br /><ul><li>Promotion</li></ul> Against franchisee KAYA decided to set up its own standard service quality.<br />
  13. 13. Contd………<br /><ul><li>Product</li></ul> Sell standard skin care product.<br /><ul><li>People</li></ul> Well dressed uniform.<br /><ul><li>Process</li></ul> Adopt a systematic process for treatment of client<br />Kaya drink<br />Skinscription<br />
  14. 14. <ul><li>Provide long lasting & result oriented non surgical treatment.
  15. 15. Employee updation by training program.
  16. 16. Conduct workshop by international doctor.
  17. 17. Use research & development to improve service.</li></ul>Contd………<br />

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