Social Media Marketing  Bootcamp  How to use LinkedIn for Lead Gen & Personal Branding?
Personal Branding Exercise Volunteers Required
Personal Branding Exercise This is how Professionals  Will see you You are already in your Dream Job  and want  more publi...
What’s in it for a Business? <ul><li>Potential  Vendors/Employee Evaluation Tool </li></ul><ul><li>Competitive Analysis  R...
What to do on LinkedIn? <ul><li>Increase Visibility </li></ul><ul><li>Build Credibility </li></ul><ul><li>Create Engagemen...
Increase Visibility
Key <ul><li>The desire to “ stay connected ” </li></ul><ul><li>We meet people every day, Professionally! </li></ul><ul><li...
Access Existing Network <ul><li>Add all existing contacts to your network </li></ul><ul><li>Existing Email Accounts (Minim...
Be Relevant and Build Credibility
Tag Line <ul><li>“ Your Personal Brand Statement” not “Your Title” </li></ul>
Complete Your Profile
Summary Keep it your summary: Small, Concise, Easily readable
Give access to your articles
Share your interest
Add your Presentations
Link your blog
Declare Accomplishments <ul><li>Announce your new website, blog posts, Deals, Customers or products/services and drive rea...
Get Recommendations <ul><li>“ Hit when it’s hot!” </li></ul><ul><li>Clients, Partners, Colleagues, Vendors, Friends and As...
Participate in Q&A <ul><li>Identify relevant Domain as per your personal branding Statement. </li></ul><ul><li>Participate...
Case:  Looking for a suggestion for Email Marketing Product
15 Answers in 7 days
Direct Sales Opportunity
Lead Generated Through Social Media <ul><li>Partner,  PROLUSION BV </li></ul><ul><li>Manager, Infrastructure Finance at  I...
Thank You!
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how to use linked in for business promotion and personal branding

  1. 1. Social Media Marketing Bootcamp How to use LinkedIn for Lead Gen & Personal Branding?
  2. 2. Personal Branding Exercise Volunteers Required
  3. 3. Personal Branding Exercise This is how Professionals Will see you You are already in your Dream Job and want more publicity Promote Yourself
  4. 4. What’s in it for a Business? <ul><li>Potential Vendors/Employee Evaluation Tool </li></ul><ul><li>Competitive Analysis Research Tool </li></ul><ul><li>Sales Pitch for Potential Customers </li></ul><ul><li>Engage and get relevant information </li></ul><ul><li>Direct Sales : Respond to appropriate service requests </li></ul><ul><li>Create Specialized Professional Groups </li></ul><ul><li>Generate Search Engine Traffic </li></ul>
  5. 5. What to do on LinkedIn? <ul><li>Increase Visibility </li></ul><ul><li>Build Credibility </li></ul><ul><li>Create Engagement – Be Relevant </li></ul>
  6. 6. Increase Visibility
  7. 7. Key <ul><li>The desire to “ stay connected ” </li></ul><ul><li>We meet people every day, Professionally! </li></ul><ul><li>Invite them to your LinkedIn Profile </li></ul>
  8. 8. Access Existing Network <ul><li>Add all existing contacts to your network </li></ul><ul><li>Existing Email Accounts (Minimal time, Great Results) </li></ul><ul><li>Colleagues (Minimal Time, Great Results) </li></ul><ul><li>Classmates (Time Consuming but highly relevant) </li></ul>
  9. 9. Be Relevant and Build Credibility
  10. 10. Tag Line <ul><li>“ Your Personal Brand Statement” not “Your Title” </li></ul>
  11. 11. Complete Your Profile
  12. 12. Summary Keep it your summary: Small, Concise, Easily readable
  13. 13. Give access to your articles
  14. 14. Share your interest
  15. 15. Add your Presentations
  16. 16. Link your blog
  17. 17. Declare Accomplishments <ul><li>Announce your new website, blog posts, Deals, Customers or products/services and drive readers </li></ul>
  18. 18. Get Recommendations <ul><li>“ Hit when it’s hot!” </li></ul><ul><li>Clients, Partners, Colleagues, Vendors, Friends and Associates. </li></ul>
  19. 19. Participate in Q&A <ul><li>Identify relevant Domain as per your personal branding Statement. </li></ul><ul><li>Participate “ONLY” in those Questions. </li></ul><ul><li>Get as many “Best Answers” as possible. </li></ul><ul><li>Direct Sales: Loosely connect your answer with your service - Drive highly relevant Visitors </li></ul>
  20. 20. Case: Looking for a suggestion for Email Marketing Product
  21. 21. 15 Answers in 7 days
  22. 22. Direct Sales Opportunity
  23. 23. Lead Generated Through Social Media <ul><li>Partner, PROLUSION BV </li></ul><ul><li>Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd. </li></ul><ul><li>Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis </li></ul><ul><li>Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service Partnerships </li></ul><ul><li>Independent Consultant and ex EVP, Engineering of First Group America </li></ul><ul><li>Vice President, Asia at PEI Media </li></ul><ul><li>Independent Transport Planning & Management Consultant with over 20 years' management experience </li></ul><ul><li>Transportation Planner at Transystems Corp with over a decade experience </li></ul><ul><li>AVP, SKIL Group </li></ul><ul><li>Managing Director at VAMED Healthcare Co. Ltd </li></ul><ul><li>Managing Partner, Veda Asset Management </li></ul><ul><li>Director at INEX Infrastructure Exchange Ltd </li></ul><ul><li>Economist at Generalitat de Catalunya </li></ul><ul><li>Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited </li></ul><ul><li>Associate Vice President at Grant Thornton </li></ul>
  24. 24. Thank You!

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