1947
Ended 437 years of colonial rule
2010
 and we’re still learning
the meaning of freedom
August 15th
Ended 437 years of colonial rule
Rasoolpura Government School
as it was in 2006




700 students
studied here
Freedom Under Construction started
midnight, August 15th 2006




150 young Indians
put up their hands
Built 3 new classrooms
Built India
And the journey began
The next 3 years
14 classrooms, 8 bathrooms, 2300 plants
2010

PROJECT
D.E.S.H
Would you go to the bathroom here?




             Thousands of
             school
             children have
          ...
She won’t.
She’d rather not go to school.
PROJECT   D.E.S.H.




                 Unsanitary toilets contribute to
                   discontinuity of education.


...
PROJECT   D.E.S.H


                             An undertaking to

                        Repair, renovate and rebuild
 ...
PROJECT   D.E.S.H




                     IMPACT OF 100 TOILETS
               23000 children every academic year
       ...
PLEDGE
CITIZEN   PLEDGE



               India is my love. Just like I was born
               to my mother, I was born of the s...
2010

CITIZEN CELEBRATION
    EVENTS
CLEAN-UP
  DRIVE




      2010
CANDLE LIGHT VIGIL




                     2010
TOILET CONSTRUCTION




                      2010
2010

CITIZEN MOBILISATION
      DRIVE
5 LAKH SIGNATURE DRIVE




                         2010
2010

CITIZEN FUNDRAISING
  INITIATIVE
BUY A
BRICK


        2010
BUY A
BRICK




        30 schools. 50 companies.
             Rs. 10 per brick




                                    20...
2010

WE NEED YOUR CSR
   FUNDS
2010

an initiative by
About Bhumi
The facts



              5 year old non-profit

       Citizen Leadership Development
                 Organi...
About Bhumi
How we build India




     Give a man a fish, you feed him for a day

    Teach a man to fish, you feed him for...
Bhumi’s Impact
Health - Leadership Fellow: Shaik Nayeem


      9 women from Rasoolpura are being trained as
      Communi...
Bhumi’s Impact
Education - Youth Leadership Fellows


     1500 government school children have been
     supported with t...
Bhumi’s Impact
Livelihood - Leadership Fellow - Razia


       460 women from the community have been
       mobilized int...
Bhumi’s Impact
Governance - Leadership Fellow - Sandhya


     Trained more than 3000 people to use the RTI Act
     effec...
CSR Funds
will be used accountably for



      Creating usable toilets in 100
      Government schools in Hyderabad
     ...
2010

   BRANDING
OPPORTUNITIES
Brand Associations
Brand India




                     2010
Brand Associations
The Freedom Movement




                       2010
Brand Associations
Patriotism




                     2010
Brand Associations
Youth




                     2010
Brand Visibility




10 Lakh Flyers     20,000 Posters


                              2010
Brand Visibility
Billboards




                   4 prominent
                   locations




                          ...
Brand Visibility
FM Radio




                   Prime time
                   coverage
                   for 2 weeks



...
Brand Visibility
30,000 T-Shirts




                   BUILDING OUR
                   DREAM NATION




                 ...
Brand Visibility
5 Lakh Signature Campaign


                            City-wide drive
                            10 da...
Brand Visibility
Buy A Brick Campaign




                       Citizen contributions
     20000
                       I...
Brand Visibility
@Prasads IMAX



                   1 week drive
                   40x3 Drop down
                   Kio...
Brand Visibility
Hospital Sanitation




                      In partnership
                      with
                 ...
Brand Visibility
Candlelight Vigil




                    15000+ citizens
                    take the pledge
           ...
Brand Visibility
Construction Activity



                        5000+ citizens
                        take part in
    ...
Brand Visibility
Internet & Social Media




                          1 Million Indians
                          on the ...
Brand Visibility
News Coverage


                   Coverage on 10 local
                   and 1 national news
          ...
2010

             CONTACT
           team@bhumi.in

    FREEDOMUNDERCONSTRUCTION.COM

FACEBOOK.COM/FREEDOMUNDERCONSTRUCTI...
Freedom Under Construction 2010
Freedom Under Construction 2010
Freedom Under Construction 2010
Freedom Under Construction 2010
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Freedom Under Construction 2010

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Freedom Under Construction is a citizens' movement to celebrate independence through acts of nation building.

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  • Freedom Under Construction 2010

    1. 1. 1947 Ended 437 years of colonial rule
    2. 2. 2010 and we’re still learning the meaning of freedom
    3. 3. August 15th Ended 437 years of colonial rule
    4. 4. Rasoolpura Government School as it was in 2006 700 students studied here
    5. 5. Freedom Under Construction started midnight, August 15th 2006 150 young Indians put up their hands
    6. 6. Built 3 new classrooms Built India
    7. 7. And the journey began
    8. 8. The next 3 years 14 classrooms, 8 bathrooms, 2300 plants
    9. 9. 2010 PROJECT D.E.S.H
    10. 10. Would you go to the bathroom here? Thousands of school children have to.
    11. 11. She won’t. She’d rather not go to school.
    12. 12. PROJECT D.E.S.H. Unsanitary toilets contribute to discontinuity of education. 2010
    13. 13. PROJECT D.E.S.H An undertaking to Repair, renovate and rebuild Dignity 100 Government School Toilets Education Manage Sanitation Sanitation Hygiene Educate children on better hygiene 2010
    14. 14. PROJECT D.E.S.H IMPACT OF 100 TOILETS 23000 children every academic year 70000+ children over 20 years 2010
    15. 15. PLEDGE
    16. 16. CITIZEN PLEDGE India is my love. Just like I was born to my mother, I was born of the soil of my country. Every time I act I create India's destiny. I am powerful and free. I pledge to use my freedom to build the India of my dreams. 2010
    17. 17. 2010 CITIZEN CELEBRATION EVENTS
    18. 18. CLEAN-UP DRIVE 2010
    19. 19. CANDLE LIGHT VIGIL 2010
    20. 20. TOILET CONSTRUCTION 2010
    21. 21. 2010 CITIZEN MOBILISATION DRIVE
    22. 22. 5 LAKH SIGNATURE DRIVE 2010
    23. 23. 2010 CITIZEN FUNDRAISING INITIATIVE
    24. 24. BUY A BRICK 2010
    25. 25. BUY A BRICK 30 schools. 50 companies. Rs. 10 per brick 2010
    26. 26. 2010 WE NEED YOUR CSR FUNDS
    27. 27. 2010 an initiative by
    28. 28. About Bhumi The facts 5 year old non-profit Citizen Leadership Development Organisation Works out of Rasoolpura, Hyderabad
    29. 29. About Bhumi How we build India Give a man a fish, you feed him for a day Teach a man to fish, you feed him for life.
    30. 30. Bhumi’s Impact Health - Leadership Fellow: Shaik Nayeem 9 women from Rasoolpura are being trained as Community Health Leaders. Identified 166 babies with developmental delays and facilitated early intervention through National Institute of Mental Health. 2000 families are receiving preventive health services and healthy cost effective nutrition advice for Rs. 48 per person per year.
    31. 31. Bhumi’s Impact Education - Youth Leadership Fellows 1500 government school children have been supported with tutoring and mentoring services. 10th class pass percentage at adopted government schools increased from 13% in 2006 to 34% in 2007, 46% in 2008 and 48% in 2009. 100% of these students are continuing education in comparison to 0% in 2006. For the first time in Rasoolpura, 6 students have been admitted to Engineering colleges last year.
    32. 32. Bhumi’s Impact Livelihood - Leadership Fellow - Razia 460 women from the community have been mobilized into Self Help Group cooperative. Rs. 340,000/- have been collected in annual savings by SHG women of Rasoolpura. Rs. 750,000/- have been received as loans by SHG women from Rasoolpura through cooperative and bank linkages.
    33. 33. Bhumi’s Impact Governance - Leadership Fellow - Sandhya Trained more than 3000 people to use the RTI Act effectively Coordinated Election Watch 2009 in partnership with association of Democratic Reforms and 15 NGOs across Andhra Pradesh. 22 children have been inducted into a Children’s Parliament to discuss community challenges and learn how to seek solutions from the government.
    34. 34. CSR Funds will be used accountably for Creating usable toilets in 100 Government schools in Hyderabad district under Project D.E.S.H. Mobilising citizens to celebrate Independence day through acts of nation building.
    35. 35. 2010 BRANDING OPPORTUNITIES
    36. 36. Brand Associations Brand India 2010
    37. 37. Brand Associations The Freedom Movement 2010
    38. 38. Brand Associations Patriotism 2010
    39. 39. Brand Associations Youth 2010
    40. 40. Brand Visibility 10 Lakh Flyers 20,000 Posters 2010
    41. 41. Brand Visibility Billboards 4 prominent locations 2010
    42. 42. Brand Visibility FM Radio Prime time coverage for 2 weeks 2010
    43. 43. Brand Visibility 30,000 T-Shirts BUILDING OUR DREAM NATION 2010
    44. 44. Brand Visibility 5 Lakh Signature Campaign City-wide drive 10 days 300 volunteers 2010
    45. 45. Brand Visibility Buy A Brick Campaign Citizen contributions 20000 In partnership with BRICKS schools & companies 2010
    46. 46. Brand Visibility @Prasads IMAX 1 week drive 40x3 Drop down Kiosk Signature Drive Buy A Brick Campaign 2010
    47. 47. Brand Visibility Hospital Sanitation In partnership with Gandhi Hospital 2010
    48. 48. Brand Visibility Candlelight Vigil 15000+ citizens take the pledge at 00:00 hours August 15th, 2010 2010
    49. 49. Brand Visibility Construction Activity 5000+ citizens take part in Project D.E.S.H. and build dignity for school children. 2010
    50. 50. Brand Visibility Internet & Social Media 1 Million Indians on the Internet 2010
    51. 51. Brand Visibility News Coverage Coverage on 10 local and 1 national news channel Already covered on CNN IBN, TV9, ETV, MAA TV and more 2010
    52. 52. 2010 CONTACT team@bhumi.in FREEDOMUNDERCONSTRUCTION.COM FACEBOOK.COM/FREEDOMUNDERCONSTRUCTION TWITTER.COM/WEBUILDINDIA

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