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Online Marketing - Different traffic sources


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Online Marketing - Identify different traffic sources be it paid or free. Drive maximum traffic to your website by targeting proper medium. Free traffic sources are SEO also known as Search Engine Optimization, SMO (Social Media Optimization, Viral Marketing, affiliate marketing etc. Paid traffic sources are mainly PPC (Pay Per Click), banner advertising, email marketing etc.

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Online Marketing - Different traffic sources

  1. 1. Online Marketing Drive traffic through different sources.
  2. 2. Different Traffic Sources: <ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>Banner Advertising </li></ul><ul><li>Newsletters </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Affiliate Marketing </li></ul>
  3. 3. Traffic through SEO: <ul><li>In July 2007 UK web users clicked on over 1.3bn search results, which equates to 29,000 every minute. [ Source: Nielsen/NetRatings, September 2007 ] </li></ul><ul><ul><li>Sectors receiving the most click-throughs from UK searches: July 2007: </li></ul></ul>
  4. 4. Share of UK clickthroughs by search engine, July 2007: According to stats UK Online population is around 30 million.
  5. 5. Different Traffic Sources under SEO: <ul><li>Search Engines </li></ul><ul><li>Social networking websites </li></ul><ul><li>Local vertical Search Sites </li></ul><ul><li>RSS, Podcast, Online PR </li></ul><ul><li>Blogs, Articles </li></ul><ul><li>Image Search </li></ul>
  6. 6. Social Networking websites: <ul><li>Social media sites accounted for half of the top 10 fastest-growing internet brands for July 2006. </li></ul><ul><li>More than half of the UK’s 16-24 year olds are using social networking sites such as MySpace and Bebo at least once a week, as young people turn their back on television, radio and newspapers in favour of online communities. </li></ul><ul><li>Top five social networking sites amongst UK mobile social networkers. [ Source: Telephia Audience Metrics Report, UK, October 2006 ] </li></ul><ul><ul><li>MySpace 21% </li></ul></ul><ul><ul><li>Windows Live Spaces (includes MSN Spaces) 19% </li></ul></ul><ul><ul><li>YouTube 9% </li></ul></ul><ul><ul><li>Bebo 9% </li></ul></ul><ul><ul><li>HI5 7% </li></ul></ul>
  7. 7. Search Engines: How to drive maximum traffic <ul><ul><li>Just four in ten searchers click the first listing in a search result. (25%) </li></ul></ul><ul><ul><li>Position two tended to receive about 16% of clicks </li></ul></ul><ul><ul><li>Position three received about 10% </li></ul></ul><ul><ul><li>Positions four, five and six all received around 5% or 6% of clicks. </li></ul></ul><ul><ul><li>Total 57+5=62% traffic came from first page only. </li></ul></ul>5% 4 6% MSN (WL) 3 8% Yahoo 2 77% Google 1 Market Share (%) Search Engine S. No. Major Search Engines and their Market Share
  8. 8. Local Vertical Search Sites: Top 5 Local Vertical Search Sites Based on Market Share of UK Visits <ul><ul><li> captured 64% of visits to Local Vertical Search sites in September 2005. The site is more than ten times larger than its nearest competitor,, based on share of visits within the custom category. </li></ul></ul>
  9. 9. RSS, Podcast and Online PR <ul><li>6.6% of the UK online population use RSS </li></ul><ul><li>Around 8% of the online population, over 3 million people, have downloaded a podcast with a further 11 million people planning to do so in the future. </li></ul><ul><li>PR: 46% said their awareness of brands increases if they see information about them online, with 35% more likely to visit a company's website if they have read about it online. </li></ul>
  10. 10. Blogs, Articles <ul><li>9.2% of the UK online population have created a blog and 30.8% have read a blog. </li></ul><ul><ul><li>About 175,000 new weblogs were created every day in the last three years - the equivalent of two every second. It also helps in your organic listings. </li></ul></ul>
  11. 11. Image Search: <ul><li>Image Vertical Search Engines, Based on Market Share of UK Visits </li></ul>
  12. 12. <ul><li>Thank You! </li></ul><ul><li>[email_address] </li></ul><ul><li>My Blog: </li></ul>