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About Dee Copeland Press Kit


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Clients and the media can learn more about Austin real estate consultant Dee Copeland, Principal of the Copeland Group at Keller Williams Realty. Dee specializing in luxury home marketing, builder representation, investments. Her expertise in real estate technology, mobile marketing and green building practices are samples of interview and article topics.

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About Dee Copeland Press Kit

  1. 1. About Dee Copeland Online Press Kit Thank you for choosing to learn more about Dee Copeland! Visit Dee online at
  2. 2. Meet Dee Copeland Texas Investor Since 2003. Project Manager & Business Analyst. Austin and Texas Community Advocate. Real Estate Educator and Writer. Marketing Expertise: Luxury Homes, Builder & Developer Representation, Mobile Technology. Turnkey Investment Strategist: Wholesaling, Private Funding, Infill Development, Joint Ventures, Syndicates, & Repositioning. **All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter
  3. 3. Basic Background Dee was born and raised in San Antonio, Texas. She graduated in the top 15% of her Judson High School class of over 700. As a first-generation college student, Dee worked full-time to obtain her Bachelor of Arts in Communications from Texas State University. Summer 1999, began work at Apple, Inc in Austin. Duties: technical team management, coaching and training, global projects, business analysis, process implementation & improvement. Purchased first investment duplex 2003. Licensed in Texas since 2004. Joined Keller Williams Realty August 2004 to build a real estate practice and be a catalyst for change in the industry. **All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter
  4. 4. Advanced Education Member, Institute for Luxury Home Marketing. and Certified Residential Specialist (CRS). Accredited Buyer Representative (ABR) and Seniors Real Estate Specialist (SRES). Accredited Seller Representative (ASR). Completing Designation Packet. Graduate Realtor Institute (GRI). e-Pro® Certified Technology Consultant. Upcoming: Certified International Property Specialist (CIPS). Certified Commercial Investment Member (CCIM). **All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter
  5. 5. Mission, Vision, Values and Beliefs
  6. 6. Business Practices Mission. To provide personal, professional service and counseling to clients while building life-long relationships that propel us to flourish in all aspects of our lives. Vision. To be healthy, happy industry leaders who proactively impact our lives and the lives of others in a positive way each day. Values. Trust, Honesty, Expertise (THE). Beliefs. We are experts at what we do. We learn from the best while teaching best practices. We are leaders and problem solvers. We will not let doubt stand in our way as we achieve our goals. We break down barriers for ourselves and others. We treat the world as members of our family. Philosophy. We will never assume we have reached the top. **All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter
  7. 7. clients Describe Dee As... Detailed an Expert Big Thinker a Negotiator Innovative Loyal a Leader Tech Savvy a Writer Honest I Trust Her Creative Analytical Strategic Fearless Bad Cook a Friend a Resource Connected Goal Oriented PR Genius Problem Not Education Solver Never Athletic Mac Junkie Intimidated Enthusiast
  8. 8. Where You’ve Seen Dee
  9. 9. Community Leadership Mueller Austin Redevelopment (700+ acres) Advisory Commission for Austin City Council 2007-2009. Austin Board of REALTORS® Grievance Committee Member 2007 and 2008. Texas Association of REALTORS® Land Use and Transportation Commission Member 2008. Leadership Austin Member 2008. Big Austin Business Advisor 2008. **All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter
  10. 10. Current Authorship Forthcoming book, “Gotcha Guide™ to Buying and Investing in Real Estate”. Forthcoming book series, “You Don’t Look Like™ an Investor”. Writer for National Geek Estate Blog, real estate technology by founders of Zillow. Writer for Realtor Magazine® Online Young Professional Network(YPN) blogs. Featured writer on® and Realtown® blogs. **All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter
  11. 11. Spotlight Interviews Inman News article on mobile marketing and technology Summer 2007. Austin Business District Magazine Summer 2007. Dee gave real estate investing advice and tips during the show. Jay Papasan is co-author of the New York Times Best Sellers, Millionaire Real Estate Agent and Millionaire Real Estate Investor. Jay interviewed Dee as a real estate investment expert for their podcast series Fall 2007. Televised interview with NBC Affiliate, KVUE, about use of mobile marketing of listings Fall 2007 on morning and evening news. Keller Williams Outfront Magazine, reaching over 75,000 agents nationwide, wrote a story on Dee’s success in the August/Sept 2007 issue and again January/Feb 2008 for mobile message marketing of listings. **All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter
  12. 12. Topic Expertise
  13. 13. Sample Interview or Writing Topics Marketing Luxury Homes and How to start a Real Estate Blog New Construction or Business Podcast Real Estate Investment for Mobile Marketing for Small Beginners or Advanced Business and Real Estate Real Estate Technology for How to Use Technology to Grow Apple/Mac Users Your Real Estate Business Creative Financing for Real How to Streamline Your Small Estate Investments Business to Increase Profit How to Generate Free PR using How to Use Social Networking Strategic Marketing Techniques to Grow Your Small Business
  14. 14. Featured Article Samples
  15. 15. GeekEstate Blog (Bio Page)
  16. 16. Luxury Marketing (Advice to Agents)
  17. 17. Feature (Market Conditions)
  18. 18. Feature (Green Building)
  19. 19. Feature (Market Analysis)
  20. 20. Contact Dee Today Real Estate Technology Expert and Writer For Samples or Latest News... Contact Dee Copeland 512-697-9140 Copeland Group @ Keller Williams Realty Available Monday-Friday from 9am-5pm Central Time
  21. 21. Supplements
  22. 22. DEE COPELAND Keller Williams Realty Principal, Copeland Group 1801 S. Mopac Expressway #100 Broker-Associate , CRS, GRI Austin, TX 78746 T 512.697.9140 C 512.784.4704 F 866.316.2538 SUMMARY Dee Copeland is a Broker-Associate at Keller Williams Realty and Principal of the Copeland Group, a real estate brokerage team that specializes in the acquisition and sales of relocation properties, land, second homes, new construction and investments in Central Texas. Author of the forthcoming book, quot;Gotcha Guide™ to Buying or Investing in Real Estatequot;, Dee has been a featured nationally for articles on topics such as industry trends, real estate investing, emerging media, and mobile technology. National spotlights include Inman News, and Realtown. Dee’s background and skills in the areas of negotiation, investment analysis, process improvement, business development, and project management have been key to her success. BUSINESS EXPERIENCE PRINCIPAL AND LISTING SPECIALIST, KELLER WILLIAMS REALTY— 2004-PRESENT The Copeland Group provides brokerage, marketing and consulting services to buyers, owners, investors, home builders and developers with residential or commercial property, land, and new construction projects. Honors include a Greater Austin Chamber Award Finalist for Customer Service, a profile in Outfront, Magazine for Keller Williams Realty International and a starring role in a Flip That House-All Star television episode on TLC. COPELAND GROUP CONSULTING/PUBLISHING— 2007-PRESENT Copeland Group Publishing creates and distributes publications, training, media, and industry reports in the real estate and business sectors to help individuals and business owners grow wealth and financial independence. Consulting is in the areas of business development, project management, and process improvement. SUPPORT/MANAGER/ANALYST/GLOBAL PROJECT MANAGER, APPLE COMPUTER— 1999-2005 Dee was fortunate to develop her business acumen at one the world’s most innovative technology companies. She worked at Apple Computer in capacities that included team management, data analysis, business streamlin- ing, process improvement, systems implementation and global project management. EDUCATION AND CERTIFICATIONS Formal education includes Bachelors of Arts in Communications, Texas State University-San Marcos, TX 2002. Dee is preparing for a master’s of business administration (MBA) at the University of California Berkeley (Haas). Current Designations: Certified Residential Specialist (CRS, includes top 4% of real estate agents nationwide), Accredited Seller Representative (ASR), Accredited Buyer Representative (ABR), Graduate Realtor Institute (GRI), e-Pro Technology Certified (e-PRO), Seniors Real Estate Specialist (SRES). Upcoming: Accredited Buyer Representative Manager (ABRM), Certified Commercial Investment Member (CCIM, top 1% of agents), Certified International Property Specialist (CIPS) and Certified Luxury Home Marketing Specialist (CLHMS). COMMUNITY INVOLVEMENT AND MEMBERSHIPS Dee is heavily involved in the Austin community. She was appointed by concensus vote of Austin City Council to the Advisory Commission for the 711-acre Mueller Austin Airport Redevelopment Project, is a Founding Member of the National Black MBA Association of Austin, and serves on the Austin Board of REALTORS Grievance Committee. Dee was recently accepted to the prestigious Leadership Austin organization, consisting of top CEOs, political figures, professionals, board members and community leaders who help Greater Austin achieve economic and social goals. She will be in the graduating leadership class of 2008. Other memberships include the Greater Austin Chamber of Commerce, Capital City African-American Chamber of Commerce, Real Estate Investment Club of Austin (REICA) and Real Estate Networking Club (RENC). Dee educates agents and investors via local classes as well as online forums (
  23. 23. outfront Millionaire series proves key in cultivating new niche story by Jennifer LeClaire has been my guide to success,” says Copeland, who serves It’s one thing when a book inspires the Greater Austin you. It’s another when it sparks a career area under the Team change. It’s another still when that book Dee banner. “The leads you to the top of your field. book helped me define That’s Dee Copeland’s story — and realistic goals — and she’s sticking to it. meet them — in a way An associate with the Austin North- that fit my own style west market center, Copeland stumbled and personality.” upon The New York Times best-selling, The Millionaire Real Estate Investor Fit for a “high C” (MREI) while she was working as a Copeland, for in- project manager for Apple® Computer. A stance, had no savvy businessperson, Copeland saw the intention of working opportunity to strike it rich in the Austin nights or weekends. real estate market. She caught the real As a self-described estate bug, and along the way, educated high C on the DiSC® Matt Lankes herself on the investment game. personality assess- Copeland says that the MREI has ment test, she knew spared her many mistakes that saved a she could adhere to lot of time and money, while equipping rules, regulation and Steeped in Austin’s urban redevelopment, Dee Copeland helps her for investment success. Today, she’s structure — and that’s clients to invest in up-and-coming neighborhoods equipping other investors to replicate her just what the MREA winning track record. offered. Copeland admits she isn’t the Central to her success in this new typical salesperson. But she is a risk realm has been another best seller: The taker, evidenced by the fact that she quit Millionaire Real Estate Agent (MREA). The book sets forth all the models and her job at Apple to go into real estate full The Millionaire Real systems agents need to be successful, time. It was the MREA that gave her the confidence she needed to make the leap. Estate Agent has been she says. Chapter by chapter and page by Her primary niche has been real estate my guide to success. page, Copeland used the book as a road investor clients in undervalued or up- - Dee Copeland map to building her business plan, writ- and-coming neighborhoods in the East Austin, Texas ing her systems and, ultimately, growing Side of Austin, and she emphasizes that her business. the MREA has helped her out every step “The Millionaire Real Estate Agent Sep/Oct 2007 • Vol. 4 No. 5 © 2007 Keller Williams Realty, Inc.
  24. 24. along the way. “Early on I started spending a lot of money on my image. I wasn’t leading with revenue,” Copeland admits. “Now I do my 8 x 8. I call clients and do client lunches to connect on an interpersonal level. And I keep going back to the book to review the concepts.” As the MREA helped Copeland build her business, the MREI helped her oper- ate it efficiently by teaching her how to find the right investor clients. She actually gives clients homework from the book. “Sometimes agents make decisions Best sellers provide pivotal business platform for investor clients without realizing it. The book helps agents to operate with more of an open mind about the different types of investment strategies so you can avoid that trap,” she explains. Enter FLIP With the recent addition to The New York Times best-selling series: FLIP: How to Find, Fix, and Sell Houses for Profit, Co- peland has added a new dimension to her relationships with her real estate investor clients. About 50 percent of Copeland’s clients are flipping properties, she says. She explains that FLIP helps her con- vey the truth that flipping property is a business that must be run like a business. FLIP, she says, offers a system that helps clients wrap their minds around invest- ment criteria, planning rehabs and work- Tapping into critical expertise, Lynn Newton (center) confers with FLIP co-authors Clay ing with other investors. Davis (left) and Rick Villani (right). She insists that her clients read the book.“If they don’t do the homework on For Lynn Newton, associate at the Recently, Newton has also adopted FLIP, their own, you shouldn’t feel obligated Owasso/Tulsa market center, The Millionaire along with a new marketing strategy that to spend five hours taking them through Real Estate Investor (MREI) and FLIP: How to leverages the principles set forth in the Find, Fix, and Sell Houses for Pro t have proven recent best seller. the process,” Copeland says. “It’s a very to be the key resources in her strategy to “The attendees have to read FLIP before readable book. If your investor is not help clients with real estate investments. I’ll meet with them,” Newton says.“I have to willing to do the homework, then you Her two-hour Saturday-morning educa- know they are committed. If they can’t take have an issue right up front. Flipping is tional sessions based on the MREI serve as two days to read the book, then they are the starting point for the relationships. Her not interested enough. I don’t want to work a sexy idea right now, but you can lose a rst session attracted 15 would-be investors, with hyped up clients. I want to work with lot of money if you don’t know what you and resulted in the sale of ve homes — so interested investors.” are doing.” far. During Newton’s two-hour Saturday- Newton notes that the MREI and FLIP Copeland, on the other hand, has morning educational sessions, which she have taught her the ins and outs that help concedes are “infomercials,” she covers the her advise real estate investor clients.“MREI made a lot of money by knowing what high points in the book and then makes gets people thinking like an investors,” she she is doing — and helping clients to fol- individual appointments with interested says.“FLIP tells them how to do it.” low that lead. kw investors. Sep/Oct 2007 • Vol. 4 No. 5 outfront © 2007 Keller Williams Realty, Inc.
  25. 25. Monday, October 15 This Week on Millionaire Mondays: Monday, October 15, 2007 Free streaming audio at Millionaire Mondays for Investors Millionaire Mondays for Realtors The Path of a Real Estate Becoming a Successful Agent: Investor: With Howard Brinton With Dee Copeland This week Jay Papasan, co-author of The Millionaire Real Estate Investor, interviews This week Gene Rivers interviews the Dee Copeland from Austin, Texas. creator of Starpower® University, Howard Brinton. Dee started out working at Apple Computer and discovered that implementing projects Howard conducted more than 18,000 hours that work is her expertise. Dee decided to of research on 300 agents to form follow her passion to grow her own Starpower, which studies the best business. She started out on her path to practices of top-producing agents and real estate investor as a landlord of a shares what has made them successful. duplex while living on the other side of the duplex herself. In this interview Howard discusses marketing ideas, business beliefs, market Dee advises the listener to buy right and shifts, mistakes to avoid and what it not above your means starting out. You means to be learning-based. will find out how invaluable it is to know your area and how you need to go about Howard also discusses how developing finding out the information you need to business systems is a never-ending know. Dee speaks on the importance of process. Tune in Monday to learn valuable addressing the wants and needs in the area information on what it takes to be a you are focused on. successful agent. In this interview you will learn that you should buy in a buyers market and start down your path to becoming a successful real estate investor.
  26. 26. Home Agents, consumers connect with mobile technology INSIDE Part 1: Mobile matters in real estate Part 1: quot;Agents, By Glenn Roberts Jr. Wednesday, October 17, 2007 consumers connect with Inman News mobile technologyquot; More than 229 million people subscribe to wireless services in the United States, or about Part 2: quot;Trends in 76 percent of the national population. Globally, an estimated 2.3 billion people subscribe mobile technologyquot; to wireless mobile services -- the world's population in September 2007 was estimated at 6.7 billion, the Cellular Telephone Industry Association reported. Part 3: quot;Real estate on the go: From GPS to Wireless users sent about 64.8 billion text messages in the first half of 2006, and sent ZipFormsquot; about 12.5 billion text messages in June 2006. Telephia, a telecommunications research company, reported that 64 percent of all U.S. mobile phone subscribers actively used text messaging as of the first quarter of this year. And Verizon Wireless reported that its INMANTV users sent and received about 10 billion messages in June 2007. The enormity of those numbers may be difficult to grasp. But they carry a very clear message: It's an increasingly mobile world, and mobile phones aren't just for talking anymore. Some real estate professionals are taking that message seriously and are using technology to connect with consumers in new ways. According to a 2007 Realtor Technology Survey conducted by the National Association of Realtors' Center for Realtor Technology, about 28 percent of respondents said they own a smart phone equipped with e-mail and Internet access, compared with 8 percent of respondents in a 2005 survey. The mobile surge is powering a swarm of real estate technology companies that offer property information via text messages, photo uploads, and mobile-friendly Web sites to consumers while equipping real estate professionals with a range of mobile tools that enable them to drum up leads, manage client interaction, and receive and transmit transaction documents while they are in the field. Dee Copeland, who leads a real estate team for Keller Williams Realty in Austin, Texas, uses a Palm Treo 650, which is a hybrid mobile phone/portable digital assistant, to communicate with clients, prepare transaction documents, send property fliers and even to open up lockboxes at for-sale properties -- the handheld device doubles as a digital key for a high-tech lockbox used in her market area. QUOTE OF THE WEEK A former project manager for Apple Computer, Copeland is very quot;I have no interest in comfortable with technology. But she said it's important to recognize bailing out lenders or Dee Copeland the sometimes lengthy curve of adoption for new technologies, and property speculators.” not to step too far ahead of consumers. -–U.S. Treasury Secretary Henry Paulson quot;Instead of being on the bleeding edge, it needs to be on the level of adoption. Some people go very far with these mobile applications. In terms of what consumers are using Full Story right now, agents need to stay within that realm,quot; said Copeland, who has worked in the real estate industry since 2004. SUBMIT A TIP A mobile version of ZipForm offers online access to real estate forms, and TopProducer's mobile version offers customer contact management tools, she noted. quot;You can write Got an opinion? Or just
  27. 27. need to get something off contracts from your PDA. You don't have to go back to the office -- you can do it right your chest? Send your here, right now.quot; innermost thoughts, For property listings, Copeland uses a service by Austin-based Drive Buy Technologies frustrations and that allows prospective buyers to request property information for a home via text perspectives on the real message by entering a code that is listed on a for-sale sign. There are many companies estate industry to that have targeted this particular technology niche. When a consumer uses the Drive Buy service, Copeland receives that consumer's phone number. She also uses Buyer Acquire, a service that allows buyers to dial a toll-free number to listen to an audio recording with details about the property. That service also relays users' phone numbers. Copeland uses another tool, called vFlyer, to transmit electronic fliers to prospective buyers. quot;This has helped me to get rid of the brochure box,quot; she said. quot;I want people to contact me. I want to have their contact information and you do not get that from a brochure box or a (traditional) flier.quot; Copeland said that if she receives a text message from a prospective buyer then she may choose to respond via a text message because the consumer has already established a comfort level with that medium. The instantaneous nature of mobile messaging enables her to respond quickly when a consumer or client has a question, she said. It's important to respond quickly to messages from mobile users, Copeland said, as they may be actively looking at the homes in person rather than casually browsing at home via the Internet. Teens are not the only ones who are quot;textingquot; today. A Pew Internet and American Life Project study released in March 2005 found that about 27 percent of adults with cell phones have used text-messaging features within a month of the survey date, 31 percent of cell phone owners ages 28-39 are quot;texters,quot; and 13 percent of cell phone owners ages 50-58 use text-messaging features. Copeland said that these days, the demographics of text messaging appear to be very broad. As with other technology advancements, Copeland said that those real estate professionals who don't adjust may risk falling behind. quot;Mobile technology is not going to go away. Any agent who doesn't start getting on board in at least understanding some of the applications is losing efficiency in their business and is losing those leads,quot; she said. quot;If I were to invest money in something, it should be on these types of tools and not on (advertisements on) bus benches and billboards.quot; Clients of Coldwell Banker Diamond, Realtors, a brokerage company based in Philadelphia, can access property information pulled from the area's multiple listing service -- a database of property information supplied by participating brokers. Powered by CellSigns, a mobile technology company, the quot;Diamond Curbside Servicequot; allows the brokerage company's clients to view information for active listings, search for homes by street address or neighborhood, and schedule showings of for-sale properties using a mobile phone. quot;It's a wonderful way for the agents to be able to be responsive to their clients,quot; said Kim Rudolph, director of Internet development for Coldwell Banker Diamond. quot;We need to be able to provide information and deliver it in a manner our customers are using. Text messaging is so instant that (clients) expect an instant response ... Kim Rudolph they expect someone to be on the other side.quot; She added, quot;You really have to have in place a business model that is responsive, and be able to build a relationship with people on the other side of that message. The technology by itself doesn't mean anything -- it's the human element that is going to
  28. 28. make it work.quot; The company has 250 agents, and Rudolph estimated that about 75 percent of the agents have signed up to offer the text-messaging service for their clients. quot;The old days of an open house and an ad in the paper, waiting for the phone to ring, are long gone,quot; said Tom Slupske, an agent with Counselor Realty in Brooklyn Park, Minn. Slupske uses TaggLine, a service offered by Minneapolis-based Taggart Communications, to automatically transmit property information to consumers via audio recording, text message or photo download. Tom Slupske The system features a toll-free number that prospective buyers can call to hear options on how to receive property information. They are prompted to enter an identification number for the property that appears on the for-sale sign of homes that are marketed using the TaggLine service. If consumers do not want to receive a text message or data file, they can listen to an audio recording for the property. Slupske said that in addition to advertising the TaggLine service on for-sale signs, he has also used it in print advertising. quot;Rather than have a lengthy ad, which is expensive, I can run just minimal words,quot; he said, by including the TaggLine phone number and property number. The service provides subscribing agents with the phone number of each consumer who calls the toll-free number. Heather Dietrich Feigum, a buyer specialist for Keller Williams Integrity Northwest in Elk River, Minn., who also uses TaggLine, said she follows up by phone immediately when she receives messages from consumers who use the TaggLine system. quot;Typically they do have more questions,quot; she said, and she learns whether those buyers are already represented by an agent when she calls. Feigum said she has subscribed to the system for about a year. quot;We've had Heather Dietrich great results with it,quot; she said. Feigum Agents and their clients in the commercial real estate market are particularly proficient in the use of mobile technologies, said Firas Naji, a commercial real estate broker for Network Real Estate Group Ltd. in Tinley Park, Ill. Naji uses his Sprint Mogul mobile device to access the area's MLS and to keep in touch with clients. quot;I have a client who strictly replies to me through his BlackBerry,quot; he said, referring to another Internet-capable mobile device, and he said that other clients also use text messaging and mobile e-mail to communicate. Firas Naji *** Send tips or a Letter to the Editor to, or call (510) 658-9252, ext. 137. Copyright 2007 Inman News Back Top FHA, GSEs seen as alternative to subprime Treasury Secretary urges action on housing downturn Bernanke: Housing will continue to drag U.S. economy