Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BRANDING YOUR
COMMUNITY
STRATEGIC POINTS
HAVE THE RIGHT GROUP AT THE
TABLE
•Skin, Skills, Money
or Love
•Strategically Avoid
Detractors
OUTLINE A PROCESS AND SET
GOALS
•NOT Just a logo
•Have a Mission Statement (but
don’t sweat too much on it)
•Get a Marketi...
KNOW WHO YOU ARE
•“Who the heck are ya?”
Roger Brooks
•Chart your Strengths – All of
them!
•Also – know who you aren’t.
DO YOU ALREADY HAVE A
BRAND?
•Review what your doing
now – Maybe it’s not
branding you need!
•Hot Springs South Dakota
• W...
KNOW WHAT VISITORS ARE
BUYING
•Red Umbrellas?
HAVE IT ALL ON THE TABLE,
THEN GET JIGGY
•Make SURE:
• You’re Selling an Experience
Visitors Want
•Stakeholders Prosper
•Y...
CO-BRANDING
•Attach yourself to other
Brands that your Target
Demographic Loves
SHARED BRANDING
•Use the Process We Outlined…..
•With Appropriate Attractions
• Monuments
• Parks
•With Your Neighbors
• R...
FINALLY….
Have Fun With This!
Your End Product and
Marketing Plans WILL
be Reflective of Your
Process!!
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
What to Upload to SlideShare
Next
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Share

Branding your community

Download to read offline

Nort Johnson, Faribault CVB, provides his perspective on branding your community do's and don'ts

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Branding your community

  1. 1. BRANDING YOUR COMMUNITY STRATEGIC POINTS
  2. 2. HAVE THE RIGHT GROUP AT THE TABLE •Skin, Skills, Money or Love •Strategically Avoid Detractors
  3. 3. OUTLINE A PROCESS AND SET GOALS •NOT Just a logo •Have a Mission Statement (but don’t sweat too much on it) •Get a Marketing Plan built within the process
  4. 4. KNOW WHO YOU ARE •“Who the heck are ya?” Roger Brooks •Chart your Strengths – All of them! •Also – know who you aren’t.
  5. 5. DO YOU ALREADY HAVE A BRAND? •Review what your doing now – Maybe it’s not branding you need! •Hot Springs South Dakota • What do you expect? Implied Brand Promise
  6. 6. KNOW WHAT VISITORS ARE BUYING •Red Umbrellas?
  7. 7. HAVE IT ALL ON THE TABLE, THEN GET JIGGY •Make SURE: • You’re Selling an Experience Visitors Want •Stakeholders Prosper •You Consistently DELIVER on your Brand Promise •The Branding and Marketing Plan Fit Together
  8. 8. CO-BRANDING •Attach yourself to other Brands that your Target Demographic Loves
  9. 9. SHARED BRANDING •Use the Process We Outlined….. •With Appropriate Attractions • Monuments • Parks •With Your Neighbors • Regional – big or small
  10. 10. FINALLY…. Have Fun With This! Your End Product and Marketing Plans WILL be Reflective of Your Process!!

Nort Johnson, Faribault CVB, provides his perspective on branding your community do's and don'ts

Views

Total views

873

On Slideshare

0

From embeds

0

Number of embeds

720

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×