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Branding your community

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Nort Johnson, Faribault CVB, provides his perspective on branding your community do's and don'ts

Published in: Marketing
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Branding your community

  1. 1. BRANDING YOUR COMMUNITY STRATEGIC POINTS
  2. 2. HAVE THE RIGHT GROUP AT THE TABLE •Skin, Skills, Money or Love •Strategically Avoid Detractors
  3. 3. OUTLINE A PROCESS AND SET GOALS •NOT Just a logo •Have a Mission Statement (but don’t sweat too much on it) •Get a Marketing Plan built within the process
  4. 4. KNOW WHO YOU ARE •“Who the heck are ya?” Roger Brooks •Chart your Strengths – All of them! •Also – know who you aren’t.
  5. 5. DO YOU ALREADY HAVE A BRAND? •Review what your doing now – Maybe it’s not branding you need! •Hot Springs South Dakota • What do you expect? Implied Brand Promise
  6. 6. KNOW WHAT VISITORS ARE BUYING •Red Umbrellas?
  7. 7. HAVE IT ALL ON THE TABLE, THEN GET JIGGY •Make SURE: • You’re Selling an Experience Visitors Want •Stakeholders Prosper •You Consistently DELIVER on your Brand Promise •The Branding and Marketing Plan Fit Together
  8. 8. CO-BRANDING •Attach yourself to other Brands that your Target Demographic Loves
  9. 9. SHARED BRANDING •Use the Process We Outlined….. •With Appropriate Attractions • Monuments • Parks •With Your Neighbors • Regional – big or small
  10. 10. FINALLY…. Have Fun With This! Your End Product and Marketing Plans WILL be Reflective of Your Process!!

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