SlideShare a Scribd company logo
1 of 10
Download to read offline
BRANDING YOUR
COMMUNITY
STRATEGIC POINTS
HAVE THE RIGHT GROUP AT THE
TABLE
•Skin, Skills, Money
or Love
•Strategically Avoid
Detractors
OUTLINE A PROCESS AND SET
GOALS
•NOT Just a logo
•Have a Mission Statement (but
don’t sweat too much on it)
•Get a Marketing Plan built
within the process
KNOW WHO YOU ARE
•“Who the heck are ya?”
Roger Brooks
•Chart your Strengths – All of
them!
•Also – know who you aren’t.
DO YOU ALREADY HAVE A
BRAND?
•Review what your doing
now – Maybe it’s not
branding you need!
•Hot Springs South Dakota
• What do you expect?
Implied Brand Promise
KNOW WHAT VISITORS ARE
BUYING
•Red Umbrellas?
HAVE IT ALL ON THE TABLE,
THEN GET JIGGY
•Make SURE:
• You’re Selling an Experience
Visitors Want
•Stakeholders Prosper
•You Consistently DELIVER on
your Brand Promise
•The Branding and Marketing Plan
Fit Together
CO-BRANDING
•Attach yourself to other
Brands that your Target
Demographic Loves
SHARED BRANDING
•Use the Process We Outlined…..
•With Appropriate Attractions
• Monuments
• Parks
•With Your Neighbors
• Regional – big or small
FINALLY….
Have Fun With This!
Your End Product and
Marketing Plans WILL
be Reflective of Your
Process!!

More Related Content

What's hot

1-Page Marketing Plan 10-14 - 1
1-Page Marketing Plan 10-14 - 11-Page Marketing Plan 10-14 - 1
1-Page Marketing Plan 10-14 - 1Scott Michelson
 
Branding Overview
Branding OverviewBranding Overview
Branding OverviewCRUSH 2.0
 
Marketing Principles: Key Success Strategies
Marketing Principles: Key Success StrategiesMarketing Principles: Key Success Strategies
Marketing Principles: Key Success StrategiesTony Dill
 
StoneSoupCreative-capabilities-new
StoneSoupCreative-capabilities-newStoneSoupCreative-capabilities-new
StoneSoupCreative-capabilities-newStone Soup Creative
 
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitDreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitTim Clarke (@TimxClarke)
 
Assignment 4.1 - Brooke Hoekstra
Assignment 4.1 - Brooke HoekstraAssignment 4.1 - Brooke Hoekstra
Assignment 4.1 - Brooke HoekstraBrooke Hoekstra
 
Building a marketing plan in a day
Building a marketing plan in a dayBuilding a marketing plan in a day
Building a marketing plan in a dayBrandAidConference
 
Creating Powerful Marketing Literature
Creating Powerful Marketing LiteratureCreating Powerful Marketing Literature
Creating Powerful Marketing Literaturefionahumberstone
 
03 Marketing tips: how to develop a strategy
03 Marketing tips: how to develop a strategy03 Marketing tips: how to develop a strategy
03 Marketing tips: how to develop a strategyNatalija Rodionova
 
Personal Branding Definition
Personal Branding DefinitionPersonal Branding Definition
Personal Branding DefinitionLizleReyneke
 
The Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show MarketingThe Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show MarketingCory Earl
 
Differentiate yourself in this fast paced world!
Differentiate yourself in this fast paced world!Differentiate yourself in this fast paced world!
Differentiate yourself in this fast paced world!Joseph Abraham
 
Marketing Life Prospective 2012
Marketing Life Prospective 2012Marketing Life Prospective 2012
Marketing Life Prospective 2012Arif Mahmood
 
Graphic Design Portfolio
Graphic Design PortfolioGraphic Design Portfolio
Graphic Design PortfolioPotchie Lazaro
 
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:Rick Erling
 

What's hot (19)

1-Page Marketing Plan 10-14 - 1
1-Page Marketing Plan 10-14 - 11-Page Marketing Plan 10-14 - 1
1-Page Marketing Plan 10-14 - 1
 
Branding Overview
Branding OverviewBranding Overview
Branding Overview
 
Marketing Principles: Key Success Strategies
Marketing Principles: Key Success StrategiesMarketing Principles: Key Success Strategies
Marketing Principles: Key Success Strategies
 
StoneSoupCreative-capabilities-new
StoneSoupCreative-capabilities-newStoneSoupCreative-capabilities-new
StoneSoupCreative-capabilities-new
 
Marketing Plan Webinar
Marketing Plan WebinarMarketing Plan Webinar
Marketing Plan Webinar
 
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitDreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
 
Assignment 4.1 - Brooke Hoekstra
Assignment 4.1 - Brooke HoekstraAssignment 4.1 - Brooke Hoekstra
Assignment 4.1 - Brooke Hoekstra
 
Building a marketing plan in a day
Building a marketing plan in a dayBuilding a marketing plan in a day
Building a marketing plan in a day
 
Linda lysakowski, llc
Linda lysakowski, llcLinda lysakowski, llc
Linda lysakowski, llc
 
Creating Powerful Marketing Literature
Creating Powerful Marketing LiteratureCreating Powerful Marketing Literature
Creating Powerful Marketing Literature
 
03 Marketing tips: how to develop a strategy
03 Marketing tips: how to develop a strategy03 Marketing tips: how to develop a strategy
03 Marketing tips: how to develop a strategy
 
Brand Power
Brand PowerBrand Power
Brand Power
 
Personal Branding Definition
Personal Branding DefinitionPersonal Branding Definition
Personal Branding Definition
 
The Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show MarketingThe Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show Marketing
 
Marketing from Why to How
Marketing from Why to HowMarketing from Why to How
Marketing from Why to How
 
Differentiate yourself in this fast paced world!
Differentiate yourself in this fast paced world!Differentiate yourself in this fast paced world!
Differentiate yourself in this fast paced world!
 
Marketing Life Prospective 2012
Marketing Life Prospective 2012Marketing Life Prospective 2012
Marketing Life Prospective 2012
 
Graphic Design Portfolio
Graphic Design PortfolioGraphic Design Portfolio
Graphic Design Portfolio
 
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:
Rick's Erling's Speaker Sheet - Book Rick for your group, event or program:
 

Similar to Branding your community

Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2Dawn Weathersbee
 
Tips For Creating A Business With Strategic Planning Process.pptx
Tips For Creating A Business With Strategic Planning Process.pptxTips For Creating A Business With Strategic Planning Process.pptx
Tips For Creating A Business With Strategic Planning Process.pptxKendrick Lamont Elkins
 
Branding 101 for Small Businesses
Branding 101 for Small BusinessesBranding 101 for Small Businesses
Branding 101 for Small BusinessesRebekah Richards
 
Masters of Marketing -- The Importance of Consistent Branding
 Masters of Marketing --  The Importance of Consistent Branding Masters of Marketing --  The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent BrandingDarmini Kara
 
Personal brandinghima 09102016
Personal brandinghima 09102016Personal brandinghima 09102016
Personal brandinghima 09102016Ludwig Suparmo
 
The Complete Web Design Strategy Checklist
The Complete Web Design Strategy ChecklistThe Complete Web Design Strategy Checklist
The Complete Web Design Strategy ChecklistBrightIdeas.co
 
112988 633632132031191250
112988 633632132031191250112988 633632132031191250
112988 633632132031191250143mannu
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsLovette Jam Jacosalem
 
Small Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at VocusSmall Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at VocusCision
 
Build a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging successBuild a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging successTBEX
 
Chapter 5 - Defining Strategic Approaches
Chapter 5 - Defining Strategic ApproachesChapter 5 - Defining Strategic Approaches
Chapter 5 - Defining Strategic Approachesakn4fotos
 

Similar to Branding your community (20)

Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2Bootstrapping Your Brand Day 2
Bootstrapping Your Brand Day 2
 
Your Marketing Funnel
Your Marketing FunnelYour Marketing Funnel
Your Marketing Funnel
 
Branding 101: Defining Who You Are
Branding 101: Defining Who You AreBranding 101: Defining Who You Are
Branding 101: Defining Who You Are
 
Branding for Salons
Branding for SalonsBranding for Salons
Branding for Salons
 
On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force
 
Tips For Creating A Business With Strategic Planning Process.pptx
Tips For Creating A Business With Strategic Planning Process.pptxTips For Creating A Business With Strategic Planning Process.pptx
Tips For Creating A Business With Strategic Planning Process.pptx
 
Generation of leads and sales
Generation of leads and salesGeneration of leads and sales
Generation of leads and sales
 
Cabi speech june 8 2013
Cabi speech june 8 2013Cabi speech june 8 2013
Cabi speech june 8 2013
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop Presentation
 
Batavia chamber part 1
Batavia chamber part 1Batavia chamber part 1
Batavia chamber part 1
 
Branding 101 for Small Businesses
Branding 101 for Small BusinessesBranding 101 for Small Businesses
Branding 101 for Small Businesses
 
Masters of Marketing -- The Importance of Consistent Branding
 Masters of Marketing --  The Importance of Consistent Branding Masters of Marketing --  The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent Branding
 
Brand Strategy Overview
Brand Strategy OverviewBrand Strategy Overview
Brand Strategy Overview
 
Personal brandinghima 09102016
Personal brandinghima 09102016Personal brandinghima 09102016
Personal brandinghima 09102016
 
The Complete Web Design Strategy Checklist
The Complete Web Design Strategy ChecklistThe Complete Web Design Strategy Checklist
The Complete Web Design Strategy Checklist
 
112988 633632132031191250
112988 633632132031191250112988 633632132031191250
112988 633632132031191250
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
Small Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at VocusSmall Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at Vocus
 
Build a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging successBuild a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging success
 
Chapter 5 - Defining Strategic Approaches
Chapter 5 - Defining Strategic ApproachesChapter 5 - Defining Strategic Approaches
Chapter 5 - Defining Strategic Approaches
 

Recently uploaded

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesUmeshChandra385380
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaEsteller
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoEsteller
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaEsteller
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfkinjaltaletiya7298
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 

Recently uploaded (20)

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO Strategies
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleria
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa Spyderco
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completa
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 

Branding your community

  • 2. HAVE THE RIGHT GROUP AT THE TABLE •Skin, Skills, Money or Love •Strategically Avoid Detractors
  • 3. OUTLINE A PROCESS AND SET GOALS •NOT Just a logo •Have a Mission Statement (but don’t sweat too much on it) •Get a Marketing Plan built within the process
  • 4. KNOW WHO YOU ARE •“Who the heck are ya?” Roger Brooks •Chart your Strengths – All of them! •Also – know who you aren’t.
  • 5. DO YOU ALREADY HAVE A BRAND? •Review what your doing now – Maybe it’s not branding you need! •Hot Springs South Dakota • What do you expect? Implied Brand Promise
  • 6. KNOW WHAT VISITORS ARE BUYING •Red Umbrellas?
  • 7. HAVE IT ALL ON THE TABLE, THEN GET JIGGY •Make SURE: • You’re Selling an Experience Visitors Want •Stakeholders Prosper •You Consistently DELIVER on your Brand Promise •The Branding and Marketing Plan Fit Together
  • 8. CO-BRANDING •Attach yourself to other Brands that your Target Demographic Loves
  • 9. SHARED BRANDING •Use the Process We Outlined….. •With Appropriate Attractions • Monuments • Parks •With Your Neighbors • Regional – big or small
  • 10. FINALLY…. Have Fun With This! Your End Product and Marketing Plans WILL be Reflective of Your Process!!