Dee Holleran

Columbus, Ohio Area United States

Director, Marketing and Media Relations

Advertising / Marketing / PR

A recipe for success ... Build your brand from the inside out. Associate communication that internalizes the brand’s vision is the first step in creating a brand worthy of the consumer’s trust. Add to that effective advertising, meaningful thought leadership, and smart use of the numerous media outlets available, and you have the secret to how I succeed as a strong brand marketer. For an example, look at how a negative investigative report by ABC’s 20/20 was turned into an opportunity to coalesce employee loyalty, educate corporate clients, and present the company as an industry leader in safety to consumers – a reputation that stands to this day for a local service concern. Le...