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Pinterest For Business - A Beginners Guide

Heard about Pinterest? Not only can it be used as inspiration, it can also benefit business owners and marketers to serve a companies goal and objectives, as well as drive traffic back to your website. Here is a small guide on how to use it for

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Pinterest For Business - A Beginners Guide

  1. 1. A BEGINNERS GUIDE TO FOR BUSINESS Heard about Pinterest? Not only can it be used as inspiration to plan a wedding or redecorate your loft... Pinterest can also benefit business owners and marketers to serve a companies goal and objectives, as well as drive traffic back to your website. Here’s a small guide on how to use it and how it can benefit your business! A N P ⧋ B C D E F G H I J K L M O Monday, March 12, 12
  2. 2. QUICK PINTEREST INFO Pinterest is an online virtual pinboard that lets you organize and share visual content. It is the fastest growing social platform on the web Driving more traffic than Google+, YouTube and LinkedIn combined 10 million users, almost 70% women between the ages of 25 and 54 Pinterest users spend 15.8 minutes ‘pinning’ per day (compare to Facebook users 12.1 minutes) ⧋ Monday, March 12, 12
  3. 3. WHAT IS PINTEREST? Branding in a visual way Pinterest is a great way to tell a story using images and videos, pinning valuable content for the community A valuable tool to curate relevant images and to promote your own visual content ⧋ Monday, March 12, 12
  4. 4. WHAT ☁ IS PINTEREST? ☁ ☁ Pinterest is the fastest growing social sharing site on the web ☁ Driving more traffic than Google+, YouTube and LinkedIn combined! ⧋ Monday, March 12, 12
  5. 5. WHAT IS PINTEREST? Social sharing ⧋ ☁☁ Pinterest is connected with Facebook and Twitter which enables ☁ users to share pins to their Facebook and Twitter feed This boosts social sharing so that more eyes see your visual content ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ ❆ Monday, March 12, 12
  6. 6. WHY PINTEREST? Benefits for marketers and brands Pinterest is brand exposure in a visual and fresh way ⧋ Pinterest will increase brand awareness Pinterest is a social platform that encourages and allows people to share, comment and interact with each other Pinterest is a great driver of traffic to your website Name your boards and pins wisely, as Pinterest is an excellent SEO tool that will help increase the ranking of your content ❆ ❆ ❆ ❆ ❆ Monday, March 12, 12
  7. 7. ☁Pin board: Create boards ☁ Add pins to your board ☁User engagement: Re-pin, BASICS WITH PINTEREST Getting started ⧋ with various images related to your business. Users can re-pin, comment, and like each image. ☁Add links to other ☁Brief description of your company social channels, website, twitter etc. from other sites or upload from your own like and comment. devices. ☁Let the user like on Facebook, tweet, embed or email a pin. Monday, March 12, 12
  8. 8. SOME INSPIRATION Of pinboards ⧋ PressPausePlay The documentary film shares production stills and inspiration Apartment Therapy is one of the big players on Pinterest with 22375 followers The Wall Street Journal is a big influencer and knows how to share exciting content Monday, March 12, 12
  9. 9. BUT, BEFORE YOU START PINNING Visual inspiration can sometimes be a challenge for companies, so spend time finding images that are fun to share. If you find it thought provoking, others probably will as well. Like other social media channels, Pinterest takes time. Make the investment to find relevant content, interact and build relationships ▶ ⚌ P Monday, March 12, 12
  10. 10. HOUSE OF RADON IS A CREATIVE AGENCY BASED IN STOCKHOLM As digital storytellers we foster our projects from the early idea stages to final execution. We mix films, interactive applications, traditional media and internet marketing to get our stories told in a relevant and interesting fashion. Monday, March 12, 12
  11. 11. GET IN TOUCH WITH US website: http://houseofradon.com twitter: @houseofradon Facebook: /houseofradon Monday, March 12, 12
  12. 12. IMAGE CREDITS http://i851.photobucket.com/albums/ab75/coolmomtech/pinterest_iphone_app.png http://www.flickr.com/photos/12292612@N00/2482933134/ http://www.flickr.com/photos/20224231@N00/2216289745/ http://www.flickr.com/photos/49503124519@N01/2662112358/ http://www.flickr.com/photos/7960563@N07/5200111955/ Monday, March 12, 12
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