Protecting On-Line reputation


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How to protect your digital reputation, against ID fraud and content tampering

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Protecting On-Line reputation

  1. 1. On-Line Reputation ManagementWhether you are a business, not-for profit organisation, band, or individual your reputation andbrand is important to you. We often differentiate between the on-line and off-line brand andreputation but for most they are closely connected all bit it there may be some slightly differentemphasis on-line. The one common thing is that in the world of today, which is a digital world is thatour reputation can be damaged in milliseconds either accidentally or maliciously. Digital technologybrings huge benefits in the flexibility to create, change and mass communicate content andinformation, but this benefit comes with risks that have to be managed.So what are the risks?There are two main digital risks that expose your reputation:- 1. Identity Fraud or Theft 2. Message tamperingIdentity Fraud relates to known or unknown persons or entities misrepresenting themselves assomeone else, or some other entity (Band, Association, Company, Organisation). Having adopted afalse identity they then communicate misinformation that, as a minimum may be misleading anddisruptive and, at worst be libellous and cause serious if not fatal damage to a reputation.Regardless of the extent of the misrepresentation there is a cost to those that are misrepresentedand many other related stakeholders.Message Tampering is the situation where what is communicated and interpreted by the reader hasbeen changed either accidentally or maliciously. The ability even for the amateur hacker to changedigital content is strong, given the nature of digital content, and the professional hacker can makechanges and leave no record or evidence.The bottom line is it’s relatively easy to adopt a false identity and to change digital data, text andtweets as examples.How can I protect my on-line reputation?Identity FraudThere are many solutions, Twitter for example provide an identity verification and mark for highprofile individuals, however they choose who will get the benefit of this process and, it is onlyoffered to a relatively small number of famous people/entities.Digiprove have enabled their technology process in order that anyone can add a significant layer ofprotection to their identity. By becoming a paid user of Digiprove’s on-line digital content protectionservice your Identity will be verified using your credit card details and so long as you have a creditcard in the same name as your account registration. Once you have Digiproved your content orissued a tweet from Digiprove we associate your content/ tweet with your identity. Readers of yourcontent/tweets will be able to quickly verify you have an identity verified mark at the click of the mouse.Content & Tweet
  2. 2. In addition to ensuring your personal identity remains authentic, you are also concerned that yourcontent/tweet is received un- tampered and the reader sees it exactly as you intended. By using theDigiprove functionality all your content/messages will be certified. This means there is a digitalcertificate created, which includes the unique digital fingerprint of your message, the date, time andyour identity at the time you create your message. Any readers of your content whether it bedocuments, images, web pages etc. can verify the integrity on-line and view the certificate.Digiprove inserts a short link into your tweet that all readers can see. By clicking on that link anyreader can view the certificate details and also they can cut and paste the text should they wish andhave the Digiprove proof engine confirm its integrity and authenticity, any tampering will be