~$Advantage note fme 1 0

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Presentation supporting a paper on New Market Entry, Looks in more detail at Foreign Market Entry. Presents a process, tools and a guide to ensuring a foreign market entry is appropriate and successful

Published in: Business, Economy & Finance
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~$Advantage note fme 1 0

  1. 1. Entering New (Foreign Markets) with Advantage
  2. 2. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com Objectives To outline the challenges and opportunities for entering Foreign Markets (City, State, County, Country – You are unfamiliar with) Provide an approach, process and some tools to help you identify an attractive market, ensure you are ready, and prepare your Market Entry Plan (G2M)
  3. 3. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com Questions that must be answered The Answers Move us forward
  4. 4. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com Be Clear on you advantage before entry • Internal Advantage • What are our sources of advantage core competence, capability, process, offerings in the home market and how do they apply or are adapted for a foreign market. • Market Advantage • What is our core advantage over the competition in the new foreign markets, is it different from the home market and how do we adapt and leverage • Customer Advantage • Is there a compelling value proposition for a customer or group of customers in the new market • Strategic Advantage • When we consider our internal and external advantage does it give some level of strategic advantage that might allow for achieving a leadership position
  5. 5. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com High Level Approach Be Clear on Compelling Reason Best Option is New Market Entry Internal & External Analysis Market Ready now the detail Performance Management Strong potential ROI Get it right “The 6P’s” Agile, Adaption to achieve targets
  6. 6. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com Research the Market & your Advantage Internal Factor’s • Home market performance • Maturity of processes • Export Market Knowledge & Experience • Capability (Capacity & Competence) to enter new Mkt. • Ability and means to access new market • Assets & Resources to enter new market • Change management capability External Factor’s • Macro-economic • Political, Economic, Social, Technical, Legal, Regulatory. • Micro-economic • Proximity, Language, Business Culture. • Target Market Dynamics • Size, Growth, Competitors, Pricing, Trends • Contractual, Taxation, Supply Chain, Infrastructure, • Employment, Costs, Margins • Adaptation & Change • Product, Model, Process, Commercial • Information & Data
  7. 7. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com The 6 P’s for G2M – How do the change from current market • Product – The Offering and its Advantage • Price – and pricing model • Position – Value proposition & Differentiation • Promote – Ability to communicate to Market • Place – Ability to access the customers • Provision – Ability to deliver and support
  8. 8. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com Which approaches allow best access?
  9. 9. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com Summary • Ensure Business Case • Test for Readiness • Adapt for New Market • Product • Model • Channels
  10. 10. For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com How can I get a copy of the book? Preview @ http://intelligentorg.com/preview-advantage/ PDF eBook http://advantage-book.com Paperback version http://amzn.to/15F5JfT (Amazon)) Kindle eBook http://www.amazon.com/dp/B00D3I72OI ePUB , other eReaders (Nook etc.) http://www.smashwords.com/books/view/321187 Learn more about The Business Advantage Model™ http://intelligentorg.com/the-business-advantage-model-2/
  11. 11. Contact Author Link

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