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Supporting food safety, security and a sustainable dairy food chain
January 2014 — SmartAgri announced the release o...
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SmartAgri"Cloud"

Producer"&""
Smart"Food"Chain"tools"

""PC"terminal"

""dairyCa"farm"communication"

2. The dairy ...
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What data is captured, and how it is used

Data type

Usage

Capture method

Conveniently identify and know where an...
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Service interface

Website for smartphones
Website for personal computers (Windows)

Data measured by the iBo™ tag a...
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Pricing and Availability
Pricing and Availability (4)

Product name

Price

Availability

Open pricing

TBA

iBo™ ta...
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3 iBo™ Cloud service: Found to be first in the industry according to SmartAgri internal research, as
of May 1 2013 a...
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I bo; dairy monitoring

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I bo; dairy monitoring

  1. 1. ! ! Supporting food safety, security and a sustainable dairy food chain January 2014 — SmartAgri announced the release of iBo™" (1), its patented animal location-motiontracking technology(2) developed by a European collaboration of ICT-Engineering teams, and an associated cloud service that supports automated management for dairy cows —the first of its kind in the global dairy industry (3). The new product and service will be made available to selected producers across Europe and North America. With iBo™ which could best be described as a modern version of the traditional cow bell, where producers know where their cows are at all times, the same sensing technologies developed for use in mobile phones are incorporated into a tag worn on the cows collar, which automatically identifies, locates, measures and records the animals movements and temperature changes. This animal data, to include sensory data from the animals environment is collected in the cloud and presented as a graphic on a website that reports on the location and trends in the animals activities and its’ environment that is easy to understand at a glance, facilitating management of the animals health and enabling applications to support the animals lives and our demands for safe, quality food produced in an environmentally friendly way. iBo™ in use Background Given the global shifts in modern dairying, where there are fewer producers to manage increasing herd sizes it is becoming increasingly difficult as the herd grows for the farmer to individually monitor each animal’s behaviour and health. In response SmartAgri has patented and developed the iBo™ system and cloud based service to support the monitoring of dairy cows. Service features 1. Continuous identification, location and health monitoring of cows in a herd The iBo™ tag automatically locates precisely where a cow is, its activity, interaction with other cows, and changes that are also linked to information about its environment. The data measured and recorded by the iBo™ tag are automatically uploaded to the cloud using the dairyCa communication system whenever the tag is in range of the receivers or a farmer holds a smartphone near the animal. Once online, the data is presented graphically on a custom website that makes trends in the cows’ activities easy to understand at a glance. The system is based on an open platform that enables producers to manually add or integrate additional information, such as milk production, food typevolume, animal weight or condition score using key features on the website. This helps managers get a stronger sense of their animals’ health, production profile and welfare, while enabling real time communication with the animals in a herd. Confidential!ALL!rights!reserved!Faire!(NI)!Ltd!2013! SmartAgri/iBo!are!registered!trademarks! ! !! 1"|"P a g e !
  2. 2. ! ! SmartAgri"Cloud" Producer"&"" Smart"Food"Chain"tools" ""PC"terminal" ""dairyCa"farm"communication" 2. The dairy industry's first identification, location and tracking system specifically adapted for dairy animals The iBo™ tag uses a precision tracking system that identifies and tracks an animal in three dimensions with sensors that provide animal identification/ position/ direction/ movement rate in combination with environmental/ visual sensors in the iBo™ receivers that detect environmental changes in green-house gas emissions, temperature and light. Automated inference technology is used to identify, locate and track an animal, resulting in the dairy industry's first automated tracking system fully adapted for dairy animals and their production environment. This, results in a highly accurate measurement of an animals’ location and activity, linked to its environment and measured automatically. 1. iBo™ tag: radio-sensory identifier and precision tracking 2. Communications: (dairyCa protocol-animal centric UWB pulse/low power Wifi) 3. Battery life: Approx. 7 years (internal SmartAgri data) 4. Dimensions: 30mm x 20mm 5. Weight: Approx. 100 g (incl. battery); standard neckband 6. Internal data-logging capacity: 14 day Confidential!ALL!rights!reserved!Faire!(NI)!Ltd!2013! SmartAgri/iBo!are!registered!trademarks! ! !! 2"|"P a g e !
  3. 3. ! ! What data is captured, and how it is used Data type Usage Capture method Conveniently identify and know where an animal is at all times. Precision location, activity, directional movements and temperature changes iBo™ tag automatically Checking cow activity level (feeding, drinking, and at milking time entrylying, milking and interaction with other animals) exit for cows on pasture. in cow barn with alerts for oestrous detection, lameness, abnormal profiles & disease detection. Checking cows/herd stress level and ensuring a comfortable environment for the cow. Checking cow identification, location, current status and profile supporting animal control and herd management routines Temperature, light Checking cow/herd environment/zone Checking cow automated mobility profile Animal surveillance Generating an identification record of animals in the herd. Milk production Feed type and volume Benchmarking changes in animals-herd health/production patterns Veterinary records Medicines/animal health status Breeding records Benchmarking genotype/behavioural changes Diary and photos Generating an identification record of animals in the herd with daily management routines, automated identification and visual surveillance of animals Confidential!ALL!rights!reserved!Faire!(NI)!Ltd!2013! SmartAgri/iBo!are!registered!trademarks! ! !! iBo™ receivers in milking zone/welfare areas automatically every hour or as required. iBo™ receivers at milking entry-exit linked to precision tracking Open integration to production, feeding, veterinary, breeding records on dedicated website. On-farm systems integrationmilking/feeding/gate control Video camera integrated to iBo™ receivers 3"|"P a g e !
  4. 4. ! ! Service interface Website for smartphones Website for personal computers (Windows) Data measured by the iBo™ tag and receivers are collected in the cloud, which provides unified management of identification, location, productive, health for each animal and environmental data. In the future, this will facilitate sharing information with veterinarians and research institutions. In addition, SmartAgri plans to launch a joint study on animal behaviour and health in 2014 in cooperation with key partners across the dairy food chain and veterinary research teams on food safety and security. SmartAgri anticipates expanded features and services as a result of these efforts. Confidential!ALL!rights!reserved!Faire!(NI)!Ltd!2013! SmartAgri/iBo!are!registered!trademarks! ! !! 4"|"P a g e !
  5. 5. ! ! Pricing and Availability Pricing and Availability (4) Product name Price Availability Open pricing TBA iBo™ tag iBo™ receiver A usage fee for one year of cloud service is included with the sale price of iBo™. Sales target 50,000 customer accounts by fiscal 2020 (5), (6) How to Purchase The iBo™ tag/receivers will be available online (www.ibo-dairystore.com) and also sold through authorised dairy equipment dealerships and Farm security surveillance distributors. Dairy Producer apps will be available for download @ www.ibo-dairystore.com Food and supply chain tools will be available for download under license @ www.ibo-dairystore.com Glossary and Notes 1 iBo™Name: The name uses the colloquial word for cow or intelligent cow and is trademarked. 2 iBo™ Patented Automated monitoring technology: Invention relates to animal monitoring method and system based on real time radio location systems (passive/active) enabling precision animal identification and location in combination with biometric, environmental, digitised surveillance data and inferring based on sensor readings, animal status, profile and interaction with other animals, systems, objects or people on farm with a range of application nodes. Patent Family Priority date; March 2007; Animal Monitoring systems and methods; GB2480391B Confidential!ALL!rights!reserved!Faire!(NI)!Ltd!2013! SmartAgri/iBo!are!registered!trademarks! ! !! 5"|"P a g e !
  6. 6. ! ! 3 iBo™ Cloud service: Found to be first in the industry according to SmartAgri internal research, as of May 1 2013 and to automatically capture, measure and record identification, location, tracking data per animal and environment data. 4 iBo™ Automatically measures and records: Intended for dairy cows (standard neck collars). 5 iBo™ Dairy market : Key$Regional$Markets$2013 EU#27 US Can Australia New#Zealand Totals Source Eurostat USDA Canadian#Dairy#Commision Dairy#Australia LIC/DairyNZ Cows$'000 ###########22,877# ############# 8,350 ################ 960 ############# 1,600 ############# 4,600 ########### 33,787 Producers ###################### 985,538 ######################### 64,000 ######################### 12,500 ########################### 6,770 11,798 ################### 1,080,606 6 iBo™"The next generation of animal centric monitoring and food chain services: Current products marketed to dairy producers are single functional based on activity/pedometer technology. The SmartAgri approach is based on animal centric systems, utilising radio precision identifier, location and sensory systems with enabling technologies and application services for the food supplyretail chain with respect to management efficiency, animal traceability, breeding, genomics, welfare, veterinary-animal health, production control-forecasting, early disease detection, food safety, security and environment. About SmartAgri SmartAgri is a leading provider of information and communication technology (ICT) systems and cloud-based data services to the global agri-food sector. We use our collaborative experience in animal, veterinary science and the power of ICT to shape the future of how our food and drink is produced and how it is delivered, based on sustainable and safe agriculture. As an entire industry retools to become more animal and environmentally friendly, we aim to support improvements in the healthfulness and safety of our food supply. Let’s get together Interested to learn how we can help your dairy farm or how we might partner collaborative efforts to support a sustainable, safe dairy food supply chain, then, it would be great to hear from you. SmartAgri Contact Declan O’Hare d.ohare@faire-solutions.com Mobile: 07712589577 www.faire-solutions.com Confidential!ALL!rights!reserved!Faire!(NI)!Ltd!2013! SmartAgri/iBo!are!registered!trademarks! ! !! 6"|"P a g e !

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