Example of Irish Recruiters Tuesday Club 2009 Content e twitter to recruit tuesday club august 25_slide share example
Welcome to the Irish Recruiters Tuesday Club August 25th 2009 “Using Twitter to Recruit”
So why was Irish Recruiters set up by Declan Fitzgerald To Provide a New Forum • For Irish agency recruiters, in-house recruiters, job boards and the public bodies to come together to get to know each other, debate and share ideas and raise the sophistication of recruitment in Ireland To improve @ 4 levels • Globally • Nationally • Our Own Companies • Ourselves To share • Open, honest, innovative dialogue • In a respectful collaborative environment
It is not the NRF or CIPD – It has a technology focus Subjects of interest • The Future of Recruitment • Technology’s relationship with recruitment • Current Market Conditions • Who we all are • Interviewing • Mergers, Acquisitions & Redundancies • Improving Ireland’s ability to attract talent Note: If you want to join the group or know people who may want to join please visit: http://www.linkedin.com/groupRegistration?gid=46316 Created by Declan Fitzgerald, Microsoft
Update facts about Irish Recruiters membership• 944 members! Deloitte Digicel – 847 last meeting Diageo Pocket Kings – 1247 under Staffing, Ireland in LI Hertz – 125 blocked Amnesty Sales Force• 74 CEO/Owners and 50 directors of Cisco Accenture Recruitment Agencies Pfizer Siemens• 212 recruitment agencies Tesco ARUP represented (135 in NRF) Vodafone Eircom The Irish Times• 10 Job Boards represented Bank of Ireland Pocket Kings• 3 ATS owners Bank of Scotland Microsoft• 52 Recruitment Managers from 113 Ulster Bank Modus Link companies BT Independent Morgan McKinley• Approx 6% are from overseas Abbot Dell• 21% of members are non agency Board Bia Google Yahoo Xerox
What plans have I for the group! Created by Declan Fitzgerald, Microsoft
Education and Community • 3rd of June ½ day conference (next to be help before Christmas FY09) • Hot Topics in the industry with presenters from multiple industries • Interviews with members of the club hosted on blog and YouTube • Best of recruitment on You Tube • To meet up and network • To debate relevant industry topics Created by Declan Fitzgerald, Microsoft
Agenda• Presentation:– 30 mins – Using Twitter to Recruit! Worth it or not?• Three Discussion Topics – 1.5 hour – How are you using Twitter and feedback to date? – Green Shoots! – The Recruitment Black Hole!
Who is present• John Mooney, Kala Technologies • Martina Ryan, Bank of Ireland• Jonathan Campbell, Select People • Sarah Lynch, Bank of Ireland• Jacqui Van Teutem, Raretec • Emer MacShane, Eircom• Jan Rose, Harvey Nash • Deirdre Moran, Microsoft• Barry Smyth, MCS Personnel • Noel Reidy, Google• Siobhan OKeefe, Merc • Pairic ODowd, Prima• Lindsay Browning, CPL • Garret Woods, Alexander Mann• Elaine McMahon, CPL • Roderick Smyth, Arithorn• Angela Byrne Parc, Aviation • John Phelan, Caliber• Nicola Reid, Hudson • Jackie Brown, Jackie Brown• Ian Wortley, Jackie Brown Medical Medical
Questions for the group• How many people’s company here has a Twitter account?• How many has more than 1, 5, 10?• How many have private accounts?• How many people have made a direct hire or sale using Twitter?• How many people here have never sent a Tweet in their life?• How many people are Twitter converts• How many don’t know whether “To Tweet or Not to Tweet”?
Considerations for starters• Do you have a social media strategy and how does it fit in with it?• Is your strategy integrated with your current PR and Marketing departments?• Why do you want to use Twitter? Making your business case! Do you have in buy in for a content calendar?• Dive in but think about having a Twitter policy (content, frequency, tone, etc)?• What are the analytics you are using to analyse your performance?• Do you have the time and resources to dedicate to it?• Do you need multiple accounts?• What is your handle and making it SEO friendly?• What apps should I use to start?
Irish Companies on Twitter• http://www.mulley.net/2008/08/23/irish- companies-on-twitter/• http://golez.net/irish-twitter-index/
It can improve your businessOpportunities• Market Research • Socialising• Customer and Technical • Find Answers Support • Build Your Brand• Faster than RSS • Learn from Thought Leaders• Polls/Surveys • Become a Thought Leader• Monitoring who is talking about your brand • Advertise your company• Build Trust and its products, services (twitter.com/saplistens) and updates• Conduct Competitive Research (twitter.com/dell_mini)
Enterprise advice before you start• Where are your customers and what social media tools are they using: Radian6 and Techrigy’s SM2 offer tools to assist with this. You can use these tools to identify who specifically are the social media influencers that talk about your brand, your industry, and your competition and you can plan to engage them on a more personal level.• CoTweet is another web-based Twitter client built for the enterprise. It offers multi-user and multi-profile support, and integrated Bit.ly reporting. CoTweet is used by Jet Blue, Sun Microsystems, Starbucks, Whole Foods, and even Twitter itself.
Enterprise advice before you start• http://tweetburner.com/ -check your URL analytics• http://www.twtmailer.com/ - check who is retweeting you• TweetVolume : Enter keywords and a graph will be built showing the frequency of the keywords. It’s great for seeing how often your company is referred to versus competitors or doing a buzzword trend analysis.
Enterprise advice before you start- build community• • Twitter search – This is the only search function actually hosted by Twitter. It’s extremely easy to use and offers comprehensive results. • TwellowTwellow – An application similar to Twitter search except that you can search by categories (which makes results more targeted). • TwitDir – I like TwitDir because it offers a search function and breaks Twitter users into categories like the top 100 people followed and top 100 updaters. •A more recent addition worth checking out is the Twitter people directory, WeFollowWeFollow
Export to CV using “Friend or Follow” Create a CSV file with your followers or those whom you follow with friendorfollow.com and use Excel’s sort and search functions to learn quite a bit about those people. You can filter by their location, keywords in their bios, etc. You can do the same on LinkedIn
It’s going to get a lot more interesting!• Facebook has launched a new Twitter app• Microsoft and Google are indexing twits• Microsoft has launched Vine in beta• Twitter will launch soon professional services, business applications and a self monetising platform soon!• The market for real time relevancy has only begun
Get creative!• Finding Tweeter bloggers: – PR inposttitle:"on twitter" OR inposttitle:"follow me" twitter• Finding candidates bios: – site:twitter.com "bio * engineer" -careers ireland | dublin
Format• Please break into groups of 5• Please separate from colleagues you work with• 30 second intro from everyone – Company, Title, Industry Speciality• Round robin approach where everyone gets 2 minutes to speak and then a free for all• Can I ask one volunteer to be chair for the discussion and decide when to move the Musical chairs conversation on and one volunteer for scribe.• Be respectful to the audience and do not sell your products or services inappropriately (use your business cards to talk offline)• At the end the chairman speak for a minute on what salient points you’d like to share
QuestionsGood News Stories, Facts or Figures: What positive news is coming out from the Irish economy or Irish recruitment industry that should give recruiters cause for optimism? What green shoots are people seeing? Is contracting recruitment holding up better than full- fee placements. How long will the recession go on? The Recruitment Black Hole: How are recruiters responding to the flood of CVs now coming their way! How can we improve the candidate experience when volumes are extremely high? Discussion, here.
Future Events• The Future of Recruitment – Part 2: The Road Ahead – 7th October 2009 – http://thefutureofrecruitment.eventbrite.com/• Irish Recruiters Christmas Dinner – 3rd of December ?