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Blog writing presentation


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basic blogging guide, getting started with a blog, blog as a content marketing tactic

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Blog writing presentation

  1. 1. Blog Writing 101
  2. 2. Define Your Goals <ul><li>Are you trying to establish yourself as an expert in your field? </li></ul><ul><li>Are you trying to promote your business and easily update twitter/facebook? </li></ul><ul><li>Are you simply blogging for fun and to share your ideas and opinions? </li></ul><ul><li>Are you blogging to deliver fresh content or increase links to your website? </li></ul>
  3. 3. Define Your Audience Expectations <ul><li>Your blog reflects your brand. Know your audience and consistently speak to them in the right tone and voice. </li></ul><ul><li>Are they seeking professional information and discussions? </li></ul><ul><li>Do they want to be entertained with fun and laughter? </li></ul><ul><li>teenagers vs. corporate professionals </li></ul><ul><li>race care drivers vs. gardeners </li></ul>
  4. 4. Choose a Platform <ul><li>Blogger </li></ul><ul><li>TypePad </li></ul><ul><li>Posterous </li></ul><ul><li>WordPress </li></ul><ul><li>Compendium </li></ul>
  5. 5. How do I Come Up with Ideas <ul><li>Create a monthly “editorial calendar” or database of ideas to pull from: </li></ul><ul><li>Take a recent experience and share it </li></ul><ul><li>Answer questions commonly asked by clients </li></ul><ul><li>Comment on other blog articles </li></ul><ul><li>Turn a press release into a blog article </li></ul><ul><li>Comment on an industry trend </li></ul>
  6. 6. Start Writing <ul><li>Basic Blogging Style Guide </li></ul><ul><li>Choose your voice and keep it consistent. </li></ul><ul><li>Short sentences and paragraphs are best. (Seth Godin) </li></ul><ul><li>Link to valuable information. (articles, books, products, bios, explanatory materials on other sites) </li></ul><ul><li>Write less - aim for 250 words. </li></ul><ul><li>Tell as much of the story as you can in the headline. </li></ul><ul><li>Don't take yourself too seriously. </li></ul><ul><li>Make sure your posts are easy to scan. </li></ul>
  7. 7. Let Go of Old Thought Patterns <ul><li>One of the most unique aspects of blogging is its social impact. Welcome readers and invite them to join a two-way conversation. </li></ul><ul><li>Old </li></ul><ul><li>“ Conversations and comments may get out of control.” </li></ul><ul><li>“ Readers may criticize us.” </li></ul><ul><li>“ We are in the X business, not in the publishing business.” </li></ul><ul><li>“ Who reads blogs, anyways?” </li></ul><ul><li>“ It takes too much time.” </li></ul><ul><li>New </li></ul><ul><li>It ’s called feedback </li></ul><ul><li>Should we also prevent customers calling in? </li></ul><ul><li>And yet we ‘publish’ web sites, white papers, press releases, etc. </li></ul><ul><li>Search Engines, customers, members of facebook and twitter, more than ¾ of journalists get story ideas from blogs, movie producers </li></ul><ul><li>Aim to publish one post per week. Limit yourself to one hour. </li></ul>