Antoine Reid - Resume and Portfolio


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This is my portfolio and resume piece that I can easily show and send to prospective employers and freelance clients. I am currently searching for a full-time graphic design/art position in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill), Washington D.C. and surrounding metro area or Florida. Feel free to contact me via E-mail at

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Antoine Reid - Resume and Portfolio

  1. 1. INE NTO UN A H DUS An toin n Reid REID e Dushu Street GRAPHIC ARTIST, n D ESIGNER AND ILLUSTRA TOR ples 12 12 Gree . 27701 e sign pSaym nd Dre ro ert o m, N.C .0764 Resumse nalosed ao nthteupe or redistribute f Durha 19.215 c age e lease d o s (P) 9 The im ed con sent. Anto ine R eid. P xpress in@gma t.html without wri e tten or apta (E) Dec com/contac reid. www. antoine
  2. 2. ABOUT ANTOINE REID CE Antoine Reid is an innovative XPERIEN WORK E ORK &NCE graphic designer with over five years 10 ugust 20 e 2006-A r experience in print design special- Jun bmaste W IE izing in promotion and publication ctor, We ine rt Direa Gardener Magaz .C. A lin oro, N EXPER design, illustration, and creating Caro nsb nd Gree ra by dynamic content for the Web. Durham a azine into a new e new g bold with a the ma tte. Steered it into a new era colorful pale by r, laun ching ed a brighte f the Website p oduc the utilit yo kee that intr witter to design cally increased g the use of T ture readers. re SHIPS INTERN in Dramati and oversee current and fu 006 -May 2 ing ith introducstant contact w sent in con 2008-Pre Janua ry 2006 sign Intern May rtist De ce G raphicDAsigns Graphicerforming Arts Freelan Antoine Reid , N.C. Carolina Pill, N.C. e Durham hapel H the complex tasces for a k of arket by C ie “What I really appreciated lance ms that re- d with tional p rseeing the free e Entruste g the promo rtist and ove al of the about Antoine and his w trail in c design servicpromotion ing ne artisti des ignin cert a da rriv an excit lients’ file con ring an d Blazed g illustration an orated many caffordable pric e. high-proing and orde design process was that he offerin d and reinvig efforts at an c the pri ces. st 2005 ie listened very carefully to e energiz nd advertisin g y 2006 final p a ber 2 004-Ma riter y 200 5-Augu ntern Januar ic Design I what we were looking for, Septem igner and Wazine he stuck to his guns when Des Mag h Graps Network, Inc. it was important and he Graphic Lambda el Hill, N.C. p Rucku , Va. Cha ore n raphics by gave us plenty of options. t garne red m n a Herndo ing-edge web g r illustration His creative process mirrored dac over thaonversation th ry. d cutt cto of ve illustrate arked more c lication’s histo Create n unique style fluence that . d and a in using h a grunge et audience our own and that payed off Designe liments and sp ver in the pub it comp any other co style w led to the targ in the final result.” appea — Michael Fagans, Secret Identity Media
  3. 3. “Antoine has a gifted eye for graphics, and the ability to bring them to life. He always KILLS &ION brought a very fresh, vibrant S style to whatever he was working on at the magazine, DUCAT and he had a personable, E RE easy-going attitude. SOFT WA op I enjoyed working alongside Photosh him, as he helped produce Adobe InDesign Adobe strator the ads internally for clients Illu Adobe e Suite ION when necessary, so the ft Offic /PHP EDUCAT arolina collaboration was fun. He’s Microso HTML ty of North C quick to learn new things, Flash Universi el Hill munica tion at Chapournalism and M PC ss Com ac and a and a breeze to work with.” nced with M of J nication mmu Experie School isual Co -2006 — Daniel Monday, N ourn alism/V Design, 2003 DESIG B.A., J in Grap hic Carolina Gardener, Inc. phy Emphasis Typogra ory e Color Th ition iami Compo s Unive rsity of M s, Fl. Layout / Gable a t Coral, 2002-2003 d e Attend S SAMPLE 1212 Green Street DESIGN IO AND o.html Durham, NC 27701 P ORTFOL m /portfoli .antoineand design portfo (P) (919) 215-0764 lio. (E) www stration .comrk and rdpress Illu Online ntoiner eid.wloamples of my wo http://a g with addition a s blo Design ieces. design p Follow me on Twitter
  4. 4. RedHat DJ The Daily Tarheel, UNC-Chapel Hill This illustration started out as an illustration for a class project but turned into a signature piece in my design portfolio. I was entrusted with the task of coming up with an image for the cover of a magazine with the feature story of mixing different forms of media in today’s digital age. The illustration went on to be featured in a December 2005 edition of the University of North Carolina at Chapel Hill’s campus paper, The Daily Tarheel. It garnered many compliments and attention across Chapel Hill and has continued to be one of my most popular illustration works to date.
  5. 5. ‘Attraction’ Lambda Magazine, UNC-Chapel Hill Lambda Magazine had a long history of covering issues related to the gay, lesbian and bisexual community but suffered from a lack of readers on the UNC-Chapel Hill campus. As the primary graphic designer, I wanted to change people’s perceptions of the magazine and make the first issue of the 2005 fall semester a brand new start for the magazine. The use of illustration, the retro treatment of color and playing with the themes of sex and gender were combined to create this stunning front and back cover. The issue was the most popular of the semester with many new readers picking up the issue and reading through it just because of the visual appeal. The illustrations and change in design helped to open the publication up to the entire campus community, not just to those who identified as gay, lesbian or bisexual.
  6. 6. Unity 2008 GLBTSA, UNC-Chapel Hill Every year the GLBTSA of UNC- Chapel Hill hosts a regional conference called Unity. Usually an undergrad is given the task of creating the artwork for the conference but in 2008, I offered to design all of the marketing collateral pro bono. I set out to visually make the conference stand out by using bright, vibrant colors to convey the diverse community the conference attempts to serve. The poster (right) was used as well as a postcard and website I created. The conference turned out to be one of the one most popular and many commented on how the artwork was attractive and a great departure from the past year’s efforts. This gave the conference and its organizers more credibility and took it from amateur status to a professional and well marketed event.
  7. 7. Brochure Carolina Gardener, Inc., 2007-2008 In previous years, Carolina Gardener’s annual direct mail campaign consisted of a 2 color card and long letter. One of the first things I recommended when taking on the art director position was to change the design of the direct mail pieces to be more visually appealing. Instead of a long drawn out letter, I condensed the text into smaller, quicker points and turned the 2- color card into a tri-fold full color 4/4 brochure. The change made the direct mail effort of 2007 more effective, gaining a better return than previous years’ campaigns. It was also so successful that we chose to stick with this new, brighter, reader-friendly version for another year.
  8. 8. ‘Travel’ Garden Discovery Tours, 2007 Garden Discovery Tours, in conjuction with Carolina Gardener, Inc., offered garden-related tours and marketed to the readers of Carolina Gardener magazine. The past methods of marketing wasn’t as effective so I recommended a postcard. The postcard was more cost effective than the previous bi-fold method. I based the design on the opening titles of the 1980s television show “Dynasty” to give the postcard a formal, regal feel that would resonate with Garden Discovery Tours’ typical clients who were in the 50-60 female age group. The postcard was highly effective in reaching new potential clients in a cost-efficent manner and was easier to manage and keep track of than the large forrmat brochure the company had been using in the previous years.
  9. 9. Rose Hall Carolina Gardener Magazine As art director of Carolina Gardener I was responsible for the design of advertisements featured in the magazine. Rose Hall was a new client and they had a lot of information they wanted to display in their quarter-page ad. I wanted the ad to convey Rose Hall’s classic, historic background and keep the design modern, easy to read and uncomplicated. The client responded positively to the final design of their advertisement and felt that it was money well spent.
  10. 10. Butterfly Carolina Gardener Magazine When I came into Carolina Gardener in 2006, the magazine lacked color and looked more like a newspaper than a glossy magazine. I introduced more illustrations throughout the publication, as with the butterfly to liven up the classified section of the magazine’s marketplace. The illustrations brought new personality, attitude and life into the well-established publication and helped set it apart from other competing gardening magazines.
  11. 11. Menu Design Teriyakin’ Morrisville, NC , In July of 2010 I was presented the opportunity to design the menu for a new restaurant called Teriyakin’. To set them apart from other Japanese restaurants, the client wanted a distinctive, fun, family-friendly look. With a combination of illustrated characters and the use of bright colors that popped, the restaurant’s identity was shaped into being personable and light, just as the owner wanted. The 4 panel menu board was 24” x 24” (each). The design of the boards was such a success that I was later asked to design the printed menu as well. Using some of the elements from the bigger boards, the print version of the menu stands on its own as a fun, retro feel that makes people smile and feel at home at this young establishment.
  12. 12. PARTIAL LIST OF CLIENTS SERVED: A&A Plants, Carolina Gardener, Inc., Carolina Performing Arts (UNC-Chapel Hill), Farm House Gardeners, Garden Discovery Tours, GLBTSA (UNC-Chapel Hill), Lambda Magazine, Ruckus Network, Inc., Secret Identity Media, KISU, State-By-State Gardening, Teriyakin’ (Morrisville, NC), Wyatt-Quarles Seed Company. visit me online