The Power of Choice
[Marketing]
The Power of Choice
Think Local is a Two Way Street
“We can, however, woo them to at least try
us. To give us a chance, an opportunity to
showcase our offer.
At that point cu...
Our COMMUNITY is Our BUSINESS
Cafe Gaia
80% of businesses
believe they give
outstanding service.
8% of customers agree with
them
Source: HelpScout
This is What Customers Say
Source: Crowdsourced by Debra Templar. Via email, meetings, twitter & facebook. Compilation fro...
“ If prices are such a secret that you deliberately
turn tickets over so we can’t see the price, then
I’m sorry but I’m sh...
Our COMMUNITY is Our BUSINESS
Bancroft Drycleaners
I am deeply resentful when ignored
Staff who don’t
acknowledge me, who
continue their
conversations rather
than serve me.
...
Waiting, waiting, waiting...
Our COMMUNITY is Our BUSINESS
Westpac
Salespeople who talk too much. Too busy
“pitching” to listen...
Not listening. (This is the most cited reason customers
dislike salespeople.)
Our COMMUNITY is Our BUSINESS
Ganache
The music is too LOUDor too beige
Business owners or staff who don’t ‘know
their stuff’...
Our COMMUNITY is Our BUSINESS
Movida Bakery
A dirty business
or a business that
smells of cigarette
smoke
or take-away
food
“
”
Cleanliness is a must..
Just to state ...
Can’t find the business online ANYWHERE!
Hello??...
These are just tools – snow
shovels
Out-dated
clunky
websites
that aren’t
optimised
for
mobile
Optimised for mobile
Customers hang out on social media ...
Even if you don’t think so!
You might think social media is this
These are just tools - & EVERYONE has
access to the toolshed...
People who ‘supposedly’ run a
business and yet constantly
groan and moan about their
customers and/or their woes
over soci...
Seriously, fix these issues and
you’ll have delighted customers who
come back again and again ~
bringing their friends wit...
The Successful Four
Website
that is
readable
on mobiles
Social
media
presence
Events for
customers
or clients
Products
Pri...
Be a resource for your customers beyond just
the products you sell. Become a resource
and place of inspiration for your cu...
Got comments?
Let’s talk!
Website: www.thetemplargroup.com.au
Email: debra@thetemplargroup.com.au
Twitter: @debratemplar
F...
The Power of Choice in Business
The Power of Choice in Business
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The Power of Choice in Business

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You've all heard 'we are where we are today because of the choices we've made in the past'. Here are some ideas that require small business to make a choice. We can choose to make a difference or not. One thing is certain though - we will live the consequences of our decisions. Choose wisely.

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  • For most people, social media looks like this. YouTube, facebook, Twitter etc.
  • For most people, social media looks like this. YouTube, facebook, Twitter etc.
  • The Power of Choice in Business

    1. 1. The Power of Choice [Marketing]
    2. 2. The Power of Choice
    3. 3. Think Local is a Two Way Street
    4. 4. “We can, however, woo them to at least try us. To give us a chance, an opportunity to showcase our offer. At that point customers will judge us on many things... And, if they like what they experience, there’s a good chance that they’ll give us their business. Which means we need to pop our heads up so they know we exist!” Source: Debra Templar We Businesses Can’t TELL Locals Where to Spend THEIR $$$
    5. 5. Our COMMUNITY is Our BUSINESS Cafe Gaia
    6. 6. 80% of businesses believe they give outstanding service. 8% of customers agree with them Source: HelpScout
    7. 7. This is What Customers Say Source: Crowdsourced by Debra Templar. Via email, meetings, twitter & facebook. Compilation from 2500 responsese
    8. 8. “ If prices are such a secret that you deliberately turn tickets over so we can’t see the price, then I’m sorry but I’m shopping elsewhere”
    9. 9. Our COMMUNITY is Our BUSINESS Bancroft Drycleaners
    10. 10. I am deeply resentful when ignored Staff who don’t acknowledge me, who continue their conversations rather than serve me. Staff who look me up and down and judge me as not worthy of conversation, attention, lacking in some way.... Bored with staff getting bored. I go in excited to spend some $ ... Feel a bit stupid when they are bored with my choices I won’t shop there again, EVER! ” “
    11. 11. Waiting, waiting, waiting...
    12. 12. Our COMMUNITY is Our BUSINESS Westpac
    13. 13. Salespeople who talk too much. Too busy “pitching” to listen...
    14. 14. Not listening. (This is the most cited reason customers dislike salespeople.)
    15. 15. Our COMMUNITY is Our BUSINESS Ganache
    16. 16. The music is too LOUDor too beige
    17. 17. Business owners or staff who don’t ‘know their stuff’...
    18. 18. Our COMMUNITY is Our BUSINESS Movida Bakery
    19. 19. A dirty business or a business that smells of cigarette smoke or take-away food “ ” Cleanliness is a must.. Just to state the obvious: this does not refer to take-away food joints re smell of take-away food
    20. 20. Can’t find the business online ANYWHERE! Hello??...
    21. 21. These are just tools – snow shovels Out-dated clunky websites that aren’t optimised for mobile
    22. 22. Optimised for mobile
    23. 23. Customers hang out on social media ... Even if you don’t think so!
    24. 24. You might think social media is this
    25. 25. These are just tools - & EVERYONE has access to the toolshed...
    26. 26. People who ‘supposedly’ run a business and yet constantly groan and moan about their customers and/or their woes over social media. Don’t they know it wrecks my perception of their business? “ ”The Power of Social Media
    27. 27. Seriously, fix these issues and you’ll have delighted customers who come back again and again ~ bringing their friends with them. I strongly believe that in most cases it’s the little things that make the difference. Concentrate on the little stuff! Debra Templar
    28. 28. The Successful Four Website that is readable on mobiles Social media presence Events for customers or clients Products Prices Convenience Service
    29. 29. Be a resource for your customers beyond just the products you sell. Become a resource and place of inspiration for your customers — even after they’ve made a purchase. Your social media presence should be an exact duplication of your ‘real life’ service experience. And your ‘real life’ service experience should be UNBELIEVABLY SHAREABLE! GO Beyond Your Product or Service
    30. 30. Got comments? Let’s talk! Website: www.thetemplargroup.com.au Email: debra@thetemplargroup.com.au Twitter: @debratemplar Facebook: www.facebook.com/DebraTemplarTalksShop Pinterest: www.pinterest.com/DebraTemplar Youtube: www.youtube.com/TheTemplarGroup Slideshare: www.slideshare.net/DebraTemplar Linked In: www.linkedin.com/in/DebraTemplar Pics from istockphoto.com, dollar photoclub , Toorak Road South Yarra Association , Debra Templar Just so you know: The photos of businesses shown in this presentation are ALL outstanding businesses that do it exceptionally well. All are located in Toorak Road South Yarra

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