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REPUTATION 3.0
How to Make a Great First Impression with High ROI: Start
with a New Business Card
Today, networking happen...
industry switchers and anyone who doesn’t fit the mold”. This space could also
state a goal such as "Share ideas, advice, ...
(e.g., LinkedIn status updates and mentions in group discussions, blog, comment on
blogs, Tweet, etc.) and be sure to incl...
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Feldman how to make a better business card nov 2010

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jobs are temporary but your knowledge, skills, achievements, interests are not. Keep in touch with contacts. Make it easy for them to remember you and recommend you.

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Feldman how to make a better business card nov 2010

  1. 1. REPUTATION 3.0 How to Make a Great First Impression with High ROI: Start with a New Business Card Today, networking happens 24/7/365 at live events and online via social media. Obviously, you can’t share a paper business card over the internet, but you can share your information in person and virtually. Create a new, better business card that promotes you by providing not just your contact information, but also says who you are and what you do that is exceptional. Distribute your cards to contacts to stay top of mind and avoid missing future career opportunities. Let everyone you meet know how you can help them and how to recommend you to their connections. By Debra Feldman, JobWhiz, Executive Talent Agent Your Executive Ascent...Personally Delivered. Swift, Discreet, Guaranteed. Are you going to be attending an in live networking event? Then you need a better business card, one that not only provides your contact information, but one that promotes who you are and what you do. Make your presentation not only informative, but also remarkable; create a card deemed worthy of being passed along. Design your card to generate continuous referrals, generating more contacts. Yes, you could go viral! By transforming this master marketing piece into a V-card, now you have the additional opportunity to spread your story with every one of your online communications, too. Let’s get started. • First, you must engage interest, show your value instantly and cultivate trust and credibility. It has to be memorable in both appearance and content, “sticky,” so that you and your potential value to others is memorable and will be recalled as a resource. Therefore, your presentation must demonstrate your unique contribution and have a hook that keeps you on the radar screen. Even if you are not a “creative-type”, distinguishing yourself with a pertinent, eye-catching graphic, in addition to a clear, compelling narrative, is a plus; it adds punch and grabs the eye. Visuals sell. Pictures are also recalled better than text. Consider using an infographic like a simple chart illustrating your impact or an attractive font or an eye-catching color for your networking doc to accomplish its job. If you have a business logo, share it. If you don’t have one, try using a non-standard font and color to set yourself apart. • Put full contact data (name, email, LI profile URL/Twitter account/Facebook fan page link/personal website or blog, preferred phone, street/land address optional.) Create a headline to instantly produce a mental picture. For example, mine would say, “JobWhiz, Executive Talent Agent:: Expert job search consultant opens doors to unadvertised jobs specializing in re-entry candidates, career changers,
  2. 2. industry switchers and anyone who doesn’t fit the mold”. This space could also state a goal such as "Share ideas, advice, and recommendations about career- related networking, using traditional and online techniques to unearth the hidden job market.” You may also include a QR code ( See http://bit.ly/aQM5We) which enables smartphone users to zap you into their contact database. This shows you are tech savvy, too which is a good thing to advertise. • On the reverse or inside a folded card, list of your top skills or describe mini- success stories that demonstrate your abilities. Show 3-5 core competencies or brief success statements (using numbers or percentages indicating impact or change) to get attention. These are mine. -Invents practical go-to-market strategy and flawlessly implements effective job search plan by connecting directly with hiring decision makers, never HR -Identifies and removes roadblocks to execute smooth, swift landings -Develops networks purposefully (http://www.jobwhiz.com/process.php ) plans and produces in-person, telephone and social media networking meetings which identify unadvertised opportunities matching candidate’s ideal job specifications -Creates an investment in long term career insurance because inside contacts continuously generate leads to the hidden job market • Do you want to make a terrific first impression? Say hello using the person’s name, offer a firm handshake, look them in the eye and deliver a succinct elevator pitch, then ask them something about themselves. Sharing your new remarkable marketing card will help contacts remember who you are and how you can help them as well as how to reach you. Your networking goal is to make a strong, positive and memorable first impression worthy of referral and recall. You want to pique interest, convey credibility and show your potential. Your extraordinary business card should confirm that you are outstanding! This new card is not a resume substitute or rolodex filler; it’s intended to market you 24/7/365 in a job market where it’s not just what you know or who you know, but who knows you, appreciates your potential value and has authority to hire you or recommend you to appropriate decision makers. No job is permanent. Never stop promoting yourself, making new connections and cultivating relationships. Your new business card is important marketing collateral. A word about your digital footprint. Today, it is likely that once someone has your name, he or she will search online to learn more about you. Be sure to have the most flattering information posted. (You can check out what others see by conducting a search for your name.) Whatever is findable online is your resume. Your work is your resume; it speaks about who you are and what you do. This is Reputation 3.0: a non-stop, dynamic record of your accomplishments, ideas, contacts, etc. accessible to everyone on the web. You cannot control what others say about you, but you can present positive information every chance you get. Put your best foot forward being sure to document achievements online
  3. 3. (e.g., LinkedIn status updates and mentions in group discussions, blog, comment on blogs, Tweet, etc.) and be sure to include the all–important of how you got results. Just being connected or having made contact is not enough to produce networking benefits. Networking is not just about asking for referrals, but about looking for ways to help others be successful. Invest in your relationships and expect great returns! ©2010 Debra Feldman Debra Feldman is the JobWhiz™, a nationally-recognized expert who designs and personally implements swift, strategic, and customized senior level executive job search campaigns, banishing barriers that prevent immediate success. Her gift for Networking Purposefully™ and expediting stalled job searches --- executed with high energy and savvy panache -- connects candidates directly to decision makers, not HR. Learn more about her groundbreaking techniques that compress job searches from months into weeks. Contact Debra now at www.JobWhiz.com to expedite your executive ascent!

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