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Networking purposefully is absolutely the most effective job search technique to source a new position in today's market. Personal relationships are the best, if not the only way to access unadvertised, new career opportunities. Connections confer contacts, credibility and reliability. Networking is a two-way relationship, not a transaction. Be generous always and polite without exception to establish and promote a positive reputation. Rely on your network to actively seek your help and recruit you as well as to identify situations where you want to volunteer and be part of the team. Best way to stay top of mind is to focus on a well-defined niche market where you can differentiate yourself from similar talent, distinguish yourself as the go-to first choice expert and finely focus how you communicate your value to those who can best appreciate, understand and like you. Better to be a big fish in a small pond. Emphasize quality over quantity. Always stay on the radar using Polite Persistent Pings to share worthy, remarkable, memorable content. Every job is temporary. Your network is like career insurance. Traditionally, you could move up the corporate ladder and could count on an employer to reward performance.and achieve success. Nowadays, their is no loyalty or expectations that there might be a 25 yr career at one company. Everyone has to actively manage their career development to make personal progress- connections at a current employer are short term. You must maintain and deepen relationships during a career lifetime and then rely on each other to access future new job leads.Please contact DebraFeldman@JobWhiz.com with suggestions and any questions. Especially appreciate relevant graphics and topical articles.