Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Veterinarian ER hospital marketing geministudio.com

625 views

Published on

The following presentation provides a snapshot of the tools and tactics that Gemini Studio developed to increase vet referrals and build pet owner and community awareness of Animal Emergency & Referral Associates’ (AERA) critical care and emergency services.

Published in: Healthcare
  • Be the first to comment

Veterinarian ER hospital marketing geministudio.com

  1. 1. The following presentation provides a snapshot of the tools and tactics that Gemini Studio developed to increase vet referrals and build pet owner and community awareness of Animal Emergency & Referral Associates’ (AERA) critical care and emergency services.
  2. 2. Programs featuring prominent vet specialists presenting on relevant topics foster new and ongoing connections between AERA and referring veterinarians. A value added feature for attendees is the ability to receive CE credits.
  3. 3. This drug reference pamphlet for referring veterinarians is a handy tool that keeps AERA's brand front and center.
  4. 4. These complementary items intended for distribution to pet families can be ordered by referring vets from the hospital’s website. Magnet Safety Tip Card
  5. 5. Doing double duty, co-op magnets serve to promote both the referring family veterinary practice AND the hospital's Emergency Services department, available nights, weekends and holidays.
  6. 6. This reader-friendly consumer booklet describes the specialty services available at AERA and is distributed by referring vets.
  7. 7. This tabbed reference book supplied to referring vets provides a comprehensive look at veterinary specialties.
  8. 8. This pull-out veterinarian directory bookmark keeps the Desktop Reference from becoming obsolete, as it can be easily updated.
  9. 9. A program of cohesively designed collateral for waiting rooms is a key touch point in the development and reinforcement of the hospital's brand. Facilities brochure
  10. 10. Specialty brochures
  11. 11. Patient brochure for sister practice Waiting room / treatment room poster
  12. 12. Gemini developed, responsively designed and optimized the content for the hospital's website. The site includes password protected areas for referring veterinarians, admins, staff and continuing education. Its functionality enables pet owners to pre-register for hospital services.
  13. 13. Gemini implemented a strong search engine marketing (SEM) program for AERA which resulted in increased hits to the website. “Night and weekend pet care" was the top performing message.
  14. 14. The HUGS (Help Us Give Superior Service) program allows pet families to pre-register online in the event that emergency care is needed.
  15. 15. Special Event Table Tent
  16. 16. Sample press release for services, news and special events
  17. 17. Patient feedback card Waiting room poster
  18. 18. Patient feedback card rating overall hospital experience
  19. 19. Gemini designed this companion piece to accompany free screenings for therapy animals.
  20. 20. Outdoor Campaign Strategically placed billboards are key touch point in our campaign to increase awareness within the hospital’s service area.
  21. 21. Thank you for viewing this presentation. If you would like to explore ways that Gemini can help brand your veterinary emergency and specialty care hospital and drive more hits to your website, contact us at mari@geministudio.com or call 973-276-9576. geministudio.com Partners in Veterinary Marketing

×