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Can bad hair days nix your raise? Why is it risky to pitch an idea that is too perfect? And what IS the secret to happiness? These topics are headline fodder for stories about academic research by some of the top scholars in the world: Stanford Graduate School of Business professors. This panel will discuss turning potentially dry academic studies into hits on a multitude of publishing platforms, including our GSB Twitter account of more than 200K followers. We'll discuss the most effective use of digital and social tools, ways to customize content for each of them and why it pays to raise archived stories from the dead. Find out how how we work with faculty to tell stories that people want to read while retaining academic rigor, and partner with mass media digital outlets to extend our reach. We will not leave out old school print either. Come learn how we nourish and continually reboot our freshly redesigned print magazine.