Blog Overview By Debbie Laskey, Mba


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Overview of Blog Creation, Updates, and Feedback

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Blog Overview By Debbie Laskey, Mba

  1. 1. Should You Blog? By Debbie Laskey, MBA Marketing, Website & Communications Consultant
  2. 2. What is a Blog? Blogs have been around since the early 1990’s, but do you know what they are? According to Wikipedia, a blog is a type of website that is usually maintained by an individual or individuals with regular entries of commentary, event descriptions, graphics, or video. Entries are often displayed in reverse-chronological order, and unlike corporate websites, visitors can post their comments in an interactive format. The community of blogs is referred to as the “blogosphere,” and as of December 2007, the blog search engine Technorati tracked more than 112 million blogs. 2
  3. 3. Blog Search Engine 3
  4. 4. Types of Blogs • Corporate blogs – created by companies for marketing or brand-building purposes • Personal blogs – created by individuals as a forum for expression • Genre blogs – created for any topic – examples include travel blogs, education blogs, music blogs, book club blogs, animal blogs, etc. 4
  5. 5. Example of a corporate Blog 5
  6. 6. Example of a cartoonist’s Blog 6
  7. 7. Example of a personal Blog 7
  8. 8. Example of a political Blog 8
  9. 9. Example of a medical Blog 9
  10. 10. Impact of Blogs Over the years, Blogs have become more mainstream: • By 2004, politicians, news outlets, and political consultants used blogs to express opinions and increase outreach (for example, Howard Dean and Wesley Clark) • In 2004, blog posts were instrumental in the Dan Rather “Rathergate” scandal that led to his resignation as anchor of the CBS Evening News • In 2008, Israel established an official government blog, and questions and answers from a world-wide press conference were posted on the blog 10
  11. 11. What could a Blog do for your business? • Build a two-way relationship with customers • Build brand awareness • Promote your company’s products or services • Provide a forum for customers to provide feedback about products or services and/or make recommendations for improvement • Keep a pulse on your industry in real-time – if your company needs to act, it can do so quickly • Increase traffic to corporate website – improve search engine marketing (PPC) campaigns • Showcase your company’s expertise to a large audience 11
  12. 12. How To Get Started Once you make the decision to create a blog, the easiest way to get started is by using the website that is associated with Google: The instructions are easy-to-follow, and set-up takes only minutes. Then, the fun begins: start blogging! 12
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  14. 14. With a Blog set up, now what? 1. Find your voice – If an individual: this will be easy, just write as you speak – If a company: find your company’s voice and make sure that the senior management team approves 2. Develop a timeline for updating Blog – Daily may be too much work – Weekly or monthly may be better options 3. Create a strategy for content – Decide on key themes or topics – Future topics will be derived from visitor feedback – Research industry-specific venues for additional ideas 14
  15. 15. What are the results once you have a Blog? AUDIENCE AUDIENCE AUDIENCE BLOG AUDIENCE AUDIENCE AUDIENCE 15