Debbie Kirkland, Realtor - Marketing Proposal 2013


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Debbie Kirkland, Broker
First Story Real Estate Company
316 Williams St.
Tallahassee, FL 32303

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Debbie Kirkland, Realtor - Marketing Proposal 2013

  1. 1. Home Selling ProposalPresented by: Debbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.1519 Killearn Center Blvd.Tallahassee, FL 32309Debbie: (850) 212-0440E-Mail: debbiekirkland@HomeSalesofTallahassee.comFax: (850) 668-7590Website: www.HomeSales
  2. 2. Are You Listing,...or Selling?Do You Know the Difference?Debbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.
  3. 3. “Meet Our Team”Home Sales of Tallahassee850-212-0440Debbie KirklandCRS, E-Pro, SFR, SRES, GREEN, CLG2012 President, Tallahassee Board of RealtorsTop 100 Producer, TBRTiffany HamiltonSFR, SRES, GRINew Construction Sales SpecialistProperty ManagerUsers of Advanced Marketing Technology,Dedicated TeamDebbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.
  4. 4. Our Goals:#1 - Selling Your HomeDebbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.•Any Sales Agent can LIST your Home•My goal is to SELL your home. Quickly.•How I do that depends on two things:•Your Motivation•Your CooperationOur Selling Success Depends on YOU
  5. 5. #2 EducationYou Hired a Professional Full Time Realtor and Team• Listen to Your Professionals• Evaluate Your Position and Goals• Adjust Your Thinking Like a BuyerYou MUST See Your Competition• This is my full time-job. I am in these homes daily previewing and with buyers• I am working with buyers in your market.• I will provide you with an in-depth analysis of your home as it compares to othersthat have SOLD and that are ACTIVE on a regular basis – this changes often.
  6. 6. My Promise to YouThis is YOUR Sale. This is MY full-time Job.I will Negotiate The Highest Possible Price for Your Home“Everyone says buying your first home makesyou feel like an adult. What no one mentions isthat selling it turns you right back into a child.”I’m here to help you realize your financial goals.Ultimately, selling your home is business.I will help you separate the two and move to the next phase ofyour life.Debbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.
  7. 7. Our Relationship
  8. 8. Agency RelationshipDisclosureAs a transaction broker, Armor Real Estate of Tallahassee, Inc.,and its Associates provides to you a limited form ofrepresentation that includes the following duties:Debbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.1. Dealing honestly and fairly;2. Accounting for all funds;3. Using skill, care and diligence in the transaction;4. Disclosing all known facts that materially affect the value of residential real property andare not readily observable to the buyer;5. Presenting all offers and counteroffers in a timely manner, unless a party has previouslydirected the licensee otherwise in writing;6. Limited confidentiality, unless waived in writing by a party. This limited confidentiality willprevent disclosure that the seller will accept a price less than the listed price, that the buyerwill pay a price greater than the price submitted in a written offer, of the motivation of anyparty for selling or buying property, that a seller or buyer will agree to financing termsother than those offered, or of any other information requested by a party to remainconfidential; and7. Any additional duties that are entered into by this or by separate written agreement.
  9. 9. Core Elements in MarketingYour Home For Sale1. Mobile Search Marketing: All listings are claimed and given maximumexposure for location-based property search "APPs" like those found, Trulia, Zillow and Smarter Agent.2. On Site Marketing with professionally prepared print pieces, photographyand videos.3. Email/Database Marketing to peers and qualified buyers.4. Word of Mouth marketing using the social web including LinkedIn,Active Rain, Twitter, Facebook, YouTube and other high traffic socialportals.5. Vigorous Online Presence via the Home Sales of Tallahassee website andBlog. This unique Tallahassee real estate website was built in partnershipwith Dakno Real Estate Marketing for maximum web penetration all withone laser-focused mission in mind, to sell your Tallahassee home, condo,lot or property for maximum fair market value and sell it as quickly aspossible. provides buyers with tools tosearch for homes and us a way to capture those buyer inquiries on yourhome within seconds. Our newest websites offer the same search tools for buyers andtarget market to specific demographics of buyers in our area.
  10. 10. Understanding YourExpectationsHelp Us Understand What is Important To You• Communication • Marketing Plan• Previous home selling experience • Positive experiences• Concerns • Expectations• Motivation • Time frame• Relocation assistance • Homeselling decisions• Price
  11. 11. Your Needs Come FirstIn order to best serve you, we will want to learn more aboutyour plans. The following items can help us understand yourgoals and help us build a strong working relationship: What the are agency laws that may apply as we work together inthe marketing and sale of your property? What are the objectives you want to achieve from the sale of yourhouse and the what support do you expect to receive from us? How should the home selling process be tailored to fit thecharacteristics of your property?
  12. 12. Appreciating Your PropertyTell Me About Your Home – Why Did You Live Here? Most appealing features Unique features Changes or enhancements Neighborhood amenities Problems or concerns
  13. 13. Seller Sales ToolsCreate Buyer Confidence When Providing TheFollowing: Written Seller’s Property Disclosure Home Warranty Offer Professional Home Inspections Current Appraisal or Market Analysis A Plan to OVERCOME the Objections of a Homebuyer
  14. 14. The ProcessOur Services Are ComprehensiveInitial ConsultationDesign and Implement Marketing PlanNegotiate ALL OffersComplete Settlement ProcessAfter-sale Service and Follow-up
  15. 15. The Goals of Effective MarketingTo successfully promote your property in today’s market, a comprehensive plan oftargeted activities is essential. Our marketing program has three objectives:1. Promote Directly to Prospective Buyers– Print advertising, Virtual Tours or Slide Presentations– The Internet, Website Exchanges– Yard sign, Flyer Box where allowed– Open houses – Broker and Public2. Enlist the Efforts of Other Real Estate Professionals– The Leading Real Estate Companies of the World Network– Referral and relocation resources– Multiple Listing Service (MLS)– Direct marketing at weekly TBR meetings3. Maintain Communication With You– Review the results of our marketing activities– Consult with you to fine-tune our marketing strategy, as needed
  16. 16. How Buyers Findthe Home They PurchaseNAR 2012 Profile of Home Buyers and SellersDoes the Realtor youare interviewing studymarket Statistics ofHome Buyers andSellers?92% Do Not.Debbie Does.
  17. 17. Advertising and PromotionAn innovative and aggressive advertising and marketing activitieswill help attract qualified buyers to your property.• Advertising– Armor Realty is a widely recognized independent company in the North Florida area.– Prospective homebuyers see the Armor name in a wide array of media, including T.V.,radio, magazines, newspapers, outdoor advertising and numerous media sponsorships.– Debbie Kirkland and other Armor agents budget the highest advertising exposure each yearso homebuyers recognize the sign in your front yard.• Local Advertising– Print– Periodicals– BLOGS– Video– Social Media Niches– Specialty Websites
  18. 18. Relocation ResourcesAsk me how I can help!Through our relocation resources, we have preferential access tobuyers moving here from throughout North America.Leading Real Estate Companies of The World• Serves serves nearly 900 corporate clients, including Fortune 500companies.• This relocation program related assistance for more than 256,000 transfereesand their families last year.• National and International:– Consulting services– Home sale– Household goods movement– Home finding
  19. 19. Armor Realty of Tallahassee, Inc. is one ofover 700 independent real estate brokeragefirm members across the world in thisnetwork.“Because the affiliates of Leading RealEstate Companies of the World are alllocally or regionally branded firms, thepower of the network is not always obvious,but the numbers tell the story. Real estateremains a local business, and theseoutstanding brokerage firms continue todemonstrate market dominance.”Leading RE led the list of top 500companies in the country in terms of salesunits and volume in 2006 – over 1.3 milliontransaction sides. Over 400 Billion in totalsales volume!We are proud to be among this companiesoutstanding producers.
  20. 20. Debbie On the WebMy,,,• Facebook, Specialty Pages– Open house Tallahassee– Equestrian Homes of Tallahassee Florida– 365 Things To do In Tallahassee• Tallahassee Photos on Posterous• Animoto Video Presentations• Videos of Your Home on FloridaSunSales1-You Tube• Posts on Twitter (Florida Sun Sales)• LinkedIn• Active Rain• WCTV.TV Open House•• Blogger on multiple sites as guest expert
  21. 21. How Much Is My Home Worth?Market StatisticsDefinition of Market Value:“A Fair market value is often an estimate of what a willing buyer would pay to awilling seller, both in a free market, for an asset or any piece of real property.”Remember these few things if nothing else:•Market Statistics are used by Appraisers•Appraisals are ordered by Lenders•Lenders WILL protect their investment•Lenders will NOT loan money to buyers on homes over an Appraised Value•You WILL NOT sell your home in today’s market if it is priced OVER Market ValueThere is NO SUCH THING as a Bad OfferMy Sellers PROMISE to counter any offer not suitable the first time around.An offer is simply a point of beginning.
  22. 22. Understanding Market ValueMarket-sensitive pricing can be the key to maximum marketexposure and, ultimately, a satisfactory sale.• The existing pool of prospective buyers determines a property’svalue based on:– Location, design, amenities and condition.– Availability of comparable (competing) properties.– Economic conditions that affect real property transactions.• Factors that have little or no influence on the market value of ahouse include:– The price the seller originally paid for the property.– The seller’s expected net proceeds.– The amount spent on certain improvements.• The impact of accurate pricing:– Properties priced within market range generate more showings andoffers, and sell in a shorter period of time.– Properties priced too high have a difficult time selling.
  23. 23. Determining aMarket-Ready PriceAn impartial evaluation of market activity is the most effective way to estimatea propertys potential selling price.A Comparative Market Analysis considers similar properties that:1. Have sold in the recent past2. Are currently on the market3. Failed to sellAs your Realtor, it is mybusiness to know whyhomes used in a marketanalysis have either sold orfailed to sell. I can explainthis to you.Pricing, Days on Market aresignificant negotiatingfactors used by agents whenshowing your home to theirbuyers!
  24. 24. Overpricing Can Kill Your SaleAn asking price that is beyond market range can adverselyaffect the marketing of a property.• Fewer buyers are attracted,and fewer offers received.• Marketing time is prolonged,and initial marketing momentumis lost.• The property attracts "lookers"and helps competing houseslook better by comparison.• If a property does sell above truemarket value, it may not appraise,and the buyers may not be ableto secure a loan.• The property will eventually sellbelow market value.
  25. 25. 3 Elements of A ListingPRICEPrice to Sell, Don’t Chase TheMarket, You Will Miss Your Buyer
  26. 26. CONDITION
  27. 27. Leon CountyMARKETING
  28. 28. Today’s Buyers Look HereMulti-MediaDebbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.Social MediaLeveraging SocialMedia forExposure of yourListing createsconversation andsharing of yourhome marketingmaterialsproduced byDebbie Kirkland
  29. 29. 3453 Barnstaple Dr.Weems Plantation
  30. 30. Your Property – As Seen ByGoogle –And CustomersWhat’s Your Walk-Score?Where Is The Grocery?What Are TheDemographics of MyNeighbors?Can OtherRealtorsTarget buyersfor YOURProperty?
  31. 31. Todays Buyers Talk Like ThisWe’ve Come a LongWay,..
  32. 32. Buyers Use InteractiveReal Estate Websites
  33. 33. So What If They Could SeeYour Home….. This WayUsing CurrentMarketing InnovationsandMobile Technologies
  34. 34. …Or This Way,…Or Are You Still HungUp On Seeing This?One day in a local paper,..This small,.. For One day.
  35. 35. Multi-Media MarketingGets Exposure!CLICK ON THESEPHOTOS
  36. 36. I want to help you SELL your home!I am dedicated to working with you, to providing you with a listingservice that is unprecedented.I will bring enthusiasm, professionalism and innovation into a marketthat is more competitive than ever before.Your satisfaction, your confidence and your referrals are my ultimaterewards.Thank you for your time in allowing me to give this mostimportant and valuable presentation.
  37. 37. The Right Exposure in theRight Places
  38. 38. Debbie KirklandPleased to showcase your home.Pleased to Help You Sell Your HomeTake a lookAt a samplemarketingVideo( this link or the video)