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Debbie Buonocore Market Plan

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Marketing Plan, Shoreline, Connecticut

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Debbie Buonocore Market Plan

  1. 1. CENTURY 21 Access AmericaServing the Connecticut Shoreline Market Plan Page 1
  2. 2. CENTURY 21 Access America
  3. 3. My Professional Experience • Member of the National Association of REALTORS (NAR) • Member of the Connecticut Association of REALTORS (CAR) • Member of the Greater New Haven Board of Realtors (GNHR) • Member of the Connecticut Cooperative MLS • REALTOR with CENTURY 21 Internationally, 8000 offices in the World, 4,200 Offices in the USA • REALTOR with CENTURY 21 of Connecticut, 50 Offices in CT. • Team Member of the Largest Most Productive Century 21 Office in All of Connecticut • Member of International Association of Home Staging Professionals (IAHSP) • Accredited Staging Professional Real Estate Agent (ASP) • Quality Service certified Platinum (QSC) • Professional of the Year and member of Cambridge Who’s Who • Quality Service Certified • Bachelor of Arts in Interior Design, Paier College of Art • Course work at Chamberlayne Junior College, Boston Direct Line: 203.605.7886 Email: debbie.Buonocore@century21.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 3
  4. 4. Where is Debbie Buonocore? “EVERY WHERE!”
  5. 5. www.DebbieBuonocore.com
  6. 6. Our OfficesUnder Regional PresidentBeverly A. Peterson
  7. 7. Offices Under Regional President Beverly A. Peterson Southington, CT Office Meriden, CT Office Branford, CT Office 117 North Main Street 477 South Broad Street 265 East Main Street Southington, CT 06489 Meriden, CT 06450 Branford, CT 06405 Phone: 203-481-7247 Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-481-4075 Fax: 860-276-8032 Fax: 203-237-4142 The Real Estate Access America Call Center C21 Access America Customer Service 411 Career Development Center Development Center Pre-License School 143 North Main Street 143 North Main Street 143 North Main Street Phone: 860-621-8378 Phone: 860-378-1456 Toll Free:1-800-525-7793 Phone: 860-378-1479 Fax: 860-276-0369 Fax: 860-276-0369 Fax: 860-276-0369Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  8. 8. Branford CENTURY 21 Access America 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free:1-800-289-2100 Ryan Peterson Vice President 800.525.7793 CALL FOR FREE MARKET ANALYSIS Serving the Great State of ConnecticutCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  9. 9. Southington Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793 www.cthomeseekers.com Beverly Peterson Broker / OwnerCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  10. 10. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793 Our Purpose Fax: 203-237-4142 To establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs. Kelly Peterson Coach & Manager of the Meriden Office 203-634-1876 CALL FOR FREE MARKET ANALYSIS Serving the Great State of ConnecticutCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  11. 11. Call Center1. Capture Lead - Transfer to Agent who knows the most about that property2. Record and put in a follow up plan based on agent feedback.3. Incubate leads – good service – more sales
  12. 12. www.cthomeseekers.com
  13. 13. www.c21accessamerica.com
  14. 14. www.c21accessamerica.com Google Base Search Engine allows you the option to search by key words, or by price range and town and stylesOur Website is not only an IDXwebsite with the entire MLS inConnecticut and RI.This also has Web 2.0 technology with 178 Results!access to neighborhood statistics fromTrulia and Closed area statistics fromZillow. This gives the consumer thepower to make informed choices rightonline!As you can see this site has a GOOGLEserver, the potential buyer or seller cansearch using Key Words, like ‘WaterFront’, ‘Bank Owned’, ‘EastSide’, ‘walk to school’ and so on.If you are searching for a good deal on abank foreclosed property, or want waterfront property, near the train, or a large See Next Page forback yard you can actually search for Property Details andthese things just like the Google search contact opportunityyou are used to!Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  15. 15. www.c21accessamerica.com Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood NAR Statistic: 24% of the consumers actually FIND their home on line! See Next Page for comparable closed propertiesCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  16. 16. www.c21accessamerica.com This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar toCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Amazon or Ebay.
  17. 17. CENTURY 21 Access America Lead Shooter ®When a prospective customerputs a request in on theCentury21.com website or theC21accessamerica.com website,the request gets forwarded to theagents cell phone within minutes!Allowing the agent to call thecustomer and give information ormake an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their ownCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. with the same capabilities!
  18. 18. Market Share Last 12 MonthsCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  19. 19. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Market Share Century 21 Access America Last 12 MonthsCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 20
  20. 20. Access America Offices Wolcott, CT Office Meriden, CT Office Branford, CT Office 246 Wolcott Road Southington, CT Office 265 East Main Street 477 South Broad Street Wolcott , CT 06716 117 North Main Street Branford , CT 06405 Meriden, CT 06450 Map It with Google Maps Southington, CT 06489 Map It with Google Maps Map It with Google Maps Phone: 203-879-2339 Map It with Google Maps Phone:203- 634-1876 Phone: 860-621-8378 Toll Free:1-800-240-2952 Phone: 860-621-8378 Toll Free:1-800-525-7793 Toll Free: 1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-879-2102 Fax: 860-276-8032 Fax: 203-237-4142 Fax: 203-481-4075 Stamford, CT Office Bridgeport, CT Office Wethersfield, CT Office Watertown, CT Office 27 Strawberry Hill Avenue 3850 Main Street 449 Silas Deane Highway 429 Main Street Stamford, CT 06902 Bridgeport, CT 06606 Wethersfield, CT 06109 Watertown, CT 06795 Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 203-326-3399 Phone: 203-374-9451 Phone: 860-263-2121 Phone: 860-274-8200 Toll Free:1-800-243-5295 Toll Free: 1-800-722-0187 Toll Free:1-800-343-2166 Toll Free:1-800-240-2952 Fax: 203-374-9706 Fax: 860-263-2144 Fax: 860-274-0382 Fax: 203-326-3388 Coventry, RI Office Newport, RI Office East Greenwich, RI Office 1025 Tiogue Avenue 640 Thames Street 387 Main Street Coventry, RI 02816 Newport, RI 02840 East Greenwich, RI 02818 Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 401-828-2100 Phone: 401-849-9192 Phone: 401-885-6260 Toll Free: 1-800-343-0227 Toll Free: 1-800-876-2429 Toll Free: 1-800-818-2100 Fax: 401-821-5889 Fax: 401-849-5871 Fax: 401-885-5360Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  21. 21. Our TeamCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  22. 22. The Value of working with a REALTOR The value and importance of real estate professionals has not changed! • 85% of sellers used a broker or agent to sell their home* • 76% of sellers placed their home on the Internet with the assistance of a real estate agent* • My mission statement – “I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. *2009 NAR Profile of Home Buyers and SellersCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 23
  23. 23. Most Recognized Name in Real Estate • Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” • Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14% Q: “Please tell me which real estate agencies points you have ever seen or heard of?” (Results are based on all brands mentioned, regardless of order.) *Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  24. 24. CENTURY 21®: A Global Brand More than 8000 offices and over 120,000 sales associates in 66 countries and territories, including offices in: • Aruba • Hong Kong • Australia • Japan • Belize • Mexico • Brazil • Morocco • Canada • Portugal • Cayman Islands • Russia • China • Spain • Costa Rica • St. Kitts • Egypt • St. Maarten • France • United Arab • Greece Emirates • United KingdomCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  25. 25. Celebrating Three Decades of Caring • Easter Seals is the world’s leading non-profit provider of services for people with autism, developmental disabilities, physical and mental disabilities and other special needs. • Easter Seals is the only national organization which serves people with all disabilities, from birth throughout the life span –partnering with health and human service organizations as well as public and private insurers to provide life-changing services and support for people with disabilities and their families. • As a partner with Easter Seals we can collectively work with you to adapt your home for accessibility and preserve or enhance the current value. • The CENTURY 21 System has been affiliated with Easter Seals since 1979 • The CENTURY 21 System has raised nearly $98 million on behalf of Easter SealsCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  26. 26. Home Buyers • 95% of all home buyers used the Internet as a tool when searching for a home* • 86% of recent home buyers found photos ―very useful‖* • 68% said the same about virtual tours* *2009 NAR Profile of Home Buyers and SellersCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  27. 27. What most companies consider custom, we consider standard. Standard Services Customized Services Standard • Multiple Listing Service with CENTURY 21 • Local Advertising • National Advertising • Yard Sign • Global Referral Network • Agent and Office Preview • Seller Service Pledge • Open House • Quality Service Survey • Required Property Disclosures • Other Internet Websites • Competitive Market Analysis • Featured on National WebsiteCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 28
  28. 28. CENTURY 21®: The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? Gold is symbolic of three positive and distinct values • Great financial value = Getting the best price for your home • High performance achievement = Best trained associates • Insightful wisdom = Your neighborhood specialist I am your “Professional Champion”.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 29
  29. 29. Marketing Plan For Your Home
  30. 30. Marketing Your Home • Two things sell homes – Exposure and Price • At CENTURY 21 Access America we pride ourselves on our ability to create custom solutions to maximize both • We have a proven model to market and sell homes • Forged through experience and analysis of thousands of home sales • Enclosed is a comprehensive summary of how we will put our unique approach to work for you. The more people exposed to your home, the better the chances of finding the buyer who likes it and will pay the most for it.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  31. 31. Marketing Plan • Place the CENTURY 21 Gold Post Yard sign on your property (if local ordinances allow for it) • Place a lockbox on your home • MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers • Open Houses – Actively promote open house showings for both real estate professionals and Buyers • Direct Mail – Just Listed cards, Open House cards and other targeted mailings • eCampaign Center One-time Emails – Online Property Flyer Emails directed to potential buyers • Local Advertising – Television, newspaper and local magazineCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  32. 32. Marketing Plan continued • Internet – century21.com allows internet users to get information and photos of your home • century 21.com • Agents Personal Website • Banner ads on local websites • Post on other real estate search websites like Trulia.com, Realtor.com, Google and Yahoo that receive millions of visitors. • Leverage the CENTURY 21 Global Referral NetworkSM to access leads from around the world. • Use office voicemail system to announce your listing and provide updates on changes to your listing • Office caravanCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  33. 33. Marketing Plan continued • Place colorful flyers or brochures describing your home next to the ―for sale‖ sign • Introduce other unique marketing techniques appropriate for your property (Adjust this list as appropriate) – Video/virtual tour on Facebook.com,YouTube.com, MySpace.com, LiveVideo.com – Offer a Home Warranty program – Offer special CENTURY 21 Mortgage® financing options – Other special promotions (beware of local non-inducement laws) – Place property on Craigslist and other online classified websites for maximum exposure • Make available a 24-hour a day voice-interactive response system to provide continuous information on your homeCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  34. 34. “Dress” Your House For Sale • Your home’s appeal is a deciding factor in whether a potential buyer decides to make an appointment to see your home or submit an offer. • Individual tastes vary, but you should follow some basic rules in getting your home ready for sale: – Curb appeal – Unobstructed walkways – Clean interior – Well-lit rooms – Uncluttered rooms and storage spacesCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  35. 35. Market Value is: What the buyers are willing to pay for this type of property, in this neighborhood, at this particular time. The marketplace, not the homeowners and not the brokers determine the value of a home.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  36. 36. Competitive Market Analysis Establishing the perfect price for your home! [Insert Complete CMA Here] • Recent Sales • Current Listings • Under Contract • Expired Listings • How do you stack up against the competition? • What will help your property sell faster? • How much will you have after closing?Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  37. 37. Marketing Plan • Send “Just Listed “postcards highlighting your home to local area residents. • Advertise and hold agent/broker and buyer open houses. • List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home . • Internet marketing – REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com – Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com – Homescape - New York Times.com - Google.com – Courant.com - ListHub.com - aol.com – Cyberhomes.com -oodle.com - homefinder.com – Frontdoor.com -yahoo.com - backpage.com – Newhavenregister.com …. And more • Send out electronic notices about your home i.e., eNewsletters and eCards. • Provide local advertising • Leverage the CENTURY 21® Global Referral Network to access leads from around the world.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. all internet placement and syndication is subject to change without notice
  38. 38. National Distribution For Your Home In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. Our Online Newspaper Network The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area. AK Anchorage Daily News FL Pensacola News Journal MD Lansing State Journal NY Newsday TX Dallas Morning News AL Montgomery Advertiser Sun Sentinel MI Livingston Daily Press & NY Poughkeepsie Journal TX Fort Worth Star AR Baxter Bulletin FL Tallahassee Democrat MI Argus NY Rochester Democrat & Telegram AZ Arizona Republic FL The Ledger-Enquirer MI Observer & Eccentric Chronicle TX El Paso Times CA The Press Enterprise GA Macon Telegraph MI The Times Herald NY The Journal News UT The Spectrum CA Contra Costa Times GA Pacific Daily News St. Cloud Times OH The Cincinnati Enquirer VA The Daily Press CA The Fresno Bee GUAM Honolulu Advertiser MI The Kansas City Star OH The News-Messenger VA The Daily News Leader CA Los Angeles Times HI Des Moines Register MI Springfield News-Leader OH News Journal VT Burlington Free Press CA Monterey County Herald IA Iowa City Press-Citizen MN The Sun Herald OH The Marion Star WA Bellingham Herald CA Modesto Bee IA Idaho Statesman MO Hattiesburg American OH News Herald WA The Olympian CA The Desert Sun ID Belleville News-Democrat MO The Clarion Ledger OH Telegraph – Forum WA Tri-City Herald CA The Californian IL Chicago Tribune Great Falls Tribune OH Chillicothe Gazette WA The News Tribune CA The Mercury News Rockford Register Star MS Citizen Times OH Coshocton Tribune WI The Post-Crescent CA The Tribune IL The Indianapolis Star MS The Charlotte Observer OH Eagle Gazette WI The Reporter CA The Sacramento Bee IL Journal and Courier MS The News & Observer OH The Advocate WI Green Bay Press-Gazette CA Visalia Times Delta IN The Star Press MT Courier News OH Times Recorder Herald Times Reporter CA The Press-Enterprise IN Richmond Palladium- NC Courier-Post OR Statesman Journal WI Marshfield News-Herald CA Oakland Tribune IN Item NC Asbury Park Press PA The Morning Call WI Stevens Point Journal CA The Daily Review IN The Wichita Eagle NC Daily Record PA Centre Daily Times WI Daily Tribune CA Tri-Valley Herald Lexington Herald-Leader NJ The Daily Journal SC The Greenville News WI Wausau Daily Herald CA The Argus KS The Courier-Journal NJ Home News Tribune SC The Sun News WI Oshkosh Northwestern CA San Mateo County Times KY Town Talk NJ Las Cruces Sun-News SC The Herald WI The Sheboygan Press CO Fort Collins Coloradoan The Daily Advertiser NJ Reno Gazette Journal SC The State WI The Herald-Dispatch CT Hartford Courant KY The News-Star NJ Press & Sun-Bulletin SC The Beaufort Gazette WV DE The News Journal LA Shreveport Times NJ Star Gazette SC The Island Packet FL Bradenton Herald LA Opelousas Daily World NM Ithaca Journal SD Argus Leader FL Florida Today LA Baltimore Sun NV TN The Leaf Chronicle FL The News-Press LA The Daily Times NY TN The Jackson Sun FL Miami Herald LA Battle Creek Enquirer NY TN The Daily News Journal FL Orlando Sentinel MD Detroit Free Press NY TN The TennesseanCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  39. 39. Online Marketing • Strategically publish creative banners that increase traffic and listing exposure on Century21.com. • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. • Online media is optimized to drive leads and response from consumers on your property. • Automated email communications to buyers interested in your property • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  40. 40. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  41. 41. Where Do Buyers Go For Information? Of those buyers who used the Internet, where they first learned about the home they purchased Real Estate Agent Internet Yard Sign The Internet should be leveraged to attract more buyers Source: 2008 National Association of REALTORS® Profile of Home Buyers and SellersCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  42. 42. Internet Advertising vs. Newspaper Advertising • 81% said they found the internet very useful • 29% said they found the newspaper very useful • 29% of buyers found their home on the internet first - This represents a significant increase from those that found their home in 2001. - The internet plays a much more significant role compared to newspapers, where only 3% found their home first. • 46% of buyers said they found yards signs to be very useful • 40% of buyers said they found open houses to be very useful *2008 NAR Profile of Home Buyers and SellersCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  43. 43. Home Buyers • 87% of all home buyers used the Internet as a tool when searching for a home* • 86% of recent home buyers found photos ―very useful‖* • 68% said the same about virtual tours* *2008 NAR Profile of Home Buyers and SellersCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  44. 44. Maximize Visibility! In Your Area & Across the Nation When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.c om, KW.com, and Weichert.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright ©© 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office isis independently owned and operated. Copyright 2009 CENTURY 21 <Insert All rights reserved. Each office independently owned and operated.
  45. 45. century21.com: #1 Real Estate Franchise Site* comScore: Real Estate Sites - Total Unique Visitors (in millions) Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08Realtor.com 6.546 6.042 6.482 5.747 5.557 5.101 6.542 5.635 5.090 6.893 5.515 5.680 The combination of ourYahoo! Real Estate 4.618 5.322 4.741 4.072 4.777 5.549 5.446 4.986 5.191 5.823 5.337 4.821 website with our broadMsn Real Estate 2.739 4.539 3.427 3.684 5.343 4.140 3.641 3.712 3.194 4.463 2.366 2.310 distribution of listings toZillow.com 2.006 1.952 2.034 1.816 1.926 1.744 1.867 1.236 2.101 2.113 2.426 1.890 partner aggregatorTrulia.com 2.164 2.174 2.249 2.637 2.476 2.351 2.401 2.777 2.201 2.585 2.040 1.881 sites means that yourZiprealty.com 1.149 1.072 1.391 1.375 1.358 1.696 1.523 1.979 1.512 1.816 2.141 1.697 listings are being seenHomegain.com 2.711 2.545 2.413 2.763 2.118 2.211 1.878 1.751 1.738 1.527 1.641 1.292 by more consumerscentury21.com 1.557 1.678 1.830 1.760 1.860 1.602 1.498 1.368 1.505 1.528 1.481 1.038 who are actively in theRemax.com 1.929 1.946 2.135 2.356 2.021 1.731 1.847 1.790 1.482 1.117 1.045 .964Coldwellbanker.com 1.110 1.292 1.484 2.193 1.767 1.229 1.144 1.184 1.279 .922 .783 .701 market to buy or sellRealestate.com .768 .623 .680 .731 .614 .805 .601 .703 .768 .559 .618 .669 real estate. ThatWeichert.com .486 548 .527 .596 .640 .507 .554 .485 .686 .401 .426 .452 means that we haveForsalebyowner.com .646 591 .735 .625 .621 .506 .596 .504 .593 .364 .455 .325 more eyes seeing ourHomesandland.com .538 598 .513 .684 .523 .503 .552 .589 .525 .678 .619 .324 property listings thanKellerwilliams.com .504 484 .464 .430 .432 .363 .377 .417 .403 .295 .335 .264 our competitors do.Longandfoster.com .470 194 .190 .213 .252 .242 .235 .338 .339 .194 .223 .233Redfin.com .121 92 .70 .74 .104 .118 .192 .205 .131 .221 .291 .230Era.com .373 363 .414 .407 .493 .392 .439 .279 .282 .279 .211 .218Unitedcountry.com .274 249 .200 .288 .214 .209 .201 .210 .242 .179 .134 .167Prudentialproperties.com .643 308 .393 .323 .237 .301 .297 .307 .370 .293 .244 .156Windermere.com .307 277 .267 .215 .189 .247 .225 .236 .231 .187 .149 .104 century21.com passes all other real estate franchise sites!Copyright © 2008 Century December 2008. *comScore, September - 21 Real Estate LLC. All rights reserved.
  46. 46. Selling Your Home with the Help of century21.com The century21.com web site averages more than 2 million visits per month* • Consumer Leads • Property Listings • Registered Users • Top Search Engine partnerships; Google, Trulia and Yahoo • Open House Planner * ComScore 2009Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  47. 47. The Search Areas on century21.com • century21.com is a consumer’s home buying and selling information gateway • The easy to navigate menu bar allows consumers to identify exactly what they are looking for • The site serves as a real estate resource library for consumers Property Search • Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria • Aerial views allow users to explore the property yard, street and neighborhoodCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  48. 48. century21.com Tools Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Mortgage Calculators & financing information Neighborhood Profiles Important information about this & other neighborhoodsCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  49. 49. Your Listing on century21.com • Up to 20 listing photos can be included • Detailed property descriptions (English & Spanish) • Floor Plans • Slide Show • Virtual Tours • Open House scheduleCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  50. 50. Weekly century21.com Traffic Reports • Each week I will provide you with the weekly exposure reports from century21.com.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  51. 51. CENTURY 21®: Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  52. 52. This is a Basic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site. Basic Listing Features • Maximum of 4 images • Default paragraph and bulleted descriptions • Brokerage name and office telephone number as contact point • Realtor.com will charge a $20 to $25 posting fee for virtual tours • Basic listings do not allow consumers to email the Agent or the Office.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  53. 53. Listing Detail View – Company Showcase We Showcase All of our Listings and Fully Market Them Company Showcase Features Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable: • Headlines • Paragraph • Agent Special Message • Lead Generation • Video • Virtual ToursCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  54. 54. Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  55. 55. Measuring Web Exposure of Your Home We can provide you with weekly web site traffic reports from Realtor.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  56. 56. We also automatically enhance our listings on Homefinder.com Our Advertising Product: Broker Showcase A basic listing A listing enhanced with a HomeFinder.com Broker Showcase Package Upfront broker Open branding house flag Contact info with Trackable toll-free # Listing description Links to multiple photos virtual tours and green featuresCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  57. 57. Enhanced listings receive priority placement in search results and are branded.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  58. 58. As seen on www.REALTOR.COMCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  59. 59. As seen on www.trulia.com SAME HOUSE AGAIN !Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  60. 60. As seen on www.yahoo.com SAME HOUSE AGAIN !Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  61. 61. As seen on www.frontdoor.com SAME HOUSE AGAIN !Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  62. 62. As seen on www.zillow.com SAME HOUSE AGAIN !Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  63. 63. As seen on www.cyberhomes.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  64. 64. As seen on www.homefinder.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  65. 65. www.realestate.aol.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  66. 66. Linked from REALTOR.COM TOCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  67. 67. Today‟s buyer- NAR 2008 ~ 34% FIND their home online! • I HAVE A FEW MORE REASONSCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  68. 68. Linked in from REALTOR.COM to MSNCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  69. 69. REALTOR.COM Distribution PartnersCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  70. 70. Marketing Plan, Continued – Enhanced listing display on Realtor.com site to make your property stand out – Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com – Offer a Home Warranty program – Offer special Century 21 Access America Mortgage financing options – Monitor Statistics and send you analytics from various websites. – Feature your property on my personal website and blogs – Place property on Craig‟s List and other online classified websites for maximum exposure – Eyejot.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  71. 71. Marketing Plan ContinuedCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. All internet site distribution is subject to change without notice
  72. 72. Targeted Local Marketing • Open Houses – Actively promote open house showings for Brokers and Buyers • Direct Mail – Just Listed cards, Open House cards and other targeted mailings • E-Greetings – Online greeting cards directed to potential buyers • Local Advertising • MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers • Internet – Courant.com Century21.com allows internet users to get information and photos of your homeCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 73
  73. 73. 2010 Online Marketing continued • Strategically publish creative banners that increase traffic and listing exposure on Century21.com. • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. • Online media is optimized to drive leads and response from consumers on your property. • Automated email communications to buyers interested in your property • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 74
  74. 74. CENTURY 21® National Advertising • Multi-million dollar national advertising campaigns • Print, Internet and radio • Targeted advertising for Specialty MarketsCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 75
  75. 75. Century21.com averages more than 2 million visits per monthCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  76. 76. CENTURY 21® Global Reach Worldwide presence • Century21.com international links and websites • CENTURY 21® Global Referral Network • Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide • Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leadsCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 77
  77. 77. Fine Homes & EstatesCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  78. 78. Map Tool on www.century21.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  79. 79. Your home featured on www.century21.comCopyright © 2008 Century 21 Real Estate LLC. All rights reserved.
  80. 80. Selling Your Home with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month • Consumer Leads • Property Listings • Registered Users • Top Search Engine partnerships; Google, Trulia and YahooCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 81
  81. 81. The Search Areas on Century21.com • Century21.com is a consumer‟s home buying and selling information gateway • The easy to navigate menu bar allows consumers to identify exactly what they‟re looking for • The site serves as a real estate resource library for consumers • Property Search – Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria – Aerial views allow users to explore the property yard, street and neighborhoodCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 82
  82. 82. Online Marketing Tools that help us Sell Your Property • Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Slide Show • Neighborhood Profiles Important information about this and other neighborhoods • Mortgage Calculator s and financing informationCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 83
  83. 83. Your Listing on Century21.com • Up to 20 listing Photos can be included • Detailed property descriptions (English and Spanish) • Floor Plans • Slide Show • Virtual Tours • Open House schedule • CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutesCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 84
  84. 84. A custom Slide Show to Showcase Your Property • This is what the consumer sees on Century21.com • Slide Shows are automatically created when you have 6 or more photos of the property • 98% of prospective Buyers feel property photos are useful in their home search*Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. * 2007 NAR Profile of Home Buyers and Sellers Page 85
  85. 85. Referral Services • World’s largest referral network (based on the number of offices worldwide) brings you: – More buyer opportunities for your property • With over 8,000 offices and 140,000 sales associates worldwide • CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globeCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 86
  86. 86. Home Buyers • 84% of all home buyers used the Internet as a tool when searching for a home* • 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours* • There are over 200 million users of the Internet in the USA** – 29% of home buyers first learned about the home they purchased using the Internet* – 84% of first time home buyers used the internet as an information source in the home buying process* *20078NAR Profile of Home Buyers and SellersCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. **Nielsen-Net Raings.com Page 87
  87. 87. Competitive Market Analysis Establishing the perfect price for your home! • Recent Sales • Current Listings • Under Contract • Expired Listings • How do you stack up against the competition? • What will help your property sell faster? • How much will you have after closing?Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 88
  88. 88. Factors That Influence The Listing Price Of Your HomeCopyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  89. 89. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  90. 90. We‟re with you every step of the way CENTURY 21 Connections® • The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. • To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty • The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing • Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟ • Home Owners Insurance SCM Insurance, part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 91
  91. 91. Quality Service • I strive to provide outstanding service to our clients • My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group • Consistent monitoring of service in order to assure highest level of quality.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 92
  92. 92. Put me to work for you! CENTURY 21: The Gold Standard.Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 93
  93. 93. CENTURY 21 Access America www.cthomeseekers.com 203.605.7886 Debbie.Buonocore@century21.com Thank you!Toll Free:1-800-525-7793 x 1027 Page 94

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