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Keywords seo-strategies

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Keywords seo-strategies

  1. 2. SEO Strategy <ul><li>8 Steps </li></ul><ul><li>STEP 1: DEFINE YOUR TARGET AUDIENCE AND THEIR INTERESTS </li></ul><ul><li>STEP 2: KEYWORD RESEARCH </li></ul><ul><li>STEP 3: DISCOVER GAPS & OPPORTUNITIES </li></ul><ul><li>STEP 4: DETERMINE YOUR COMPETITORS </li></ul><ul><li>STEP 5: SPY ON YOUR COMPETITORS </li></ul><ul><li>STEP 6: DOCUMENT YOUR CUSTOMIZED SEO STRATEGY </li></ul><ul><li>STEP 7: LIST MUST-HAVE RECOMMENDATIONS </li></ul><ul><li>STEP 8: PRIORITIZE & SUMMARIZE </li></ul>
  2. 3. <ul><li>Basic SEO Packages include: </li></ul><ul><li>Keyword Research & Analysis </li></ul><ul><li>Competition Keyword Analysis for 3 Top Competitors </li></ul><ul><li>Website Analysis </li></ul><ul><li>Title and Meta Tags Creation </li></ul><ul><li>Link Building </li></ul><ul><li>Copy Optimization </li></ul><ul><li>Manual Directory Submission </li></ul><ul><li>Manual Search Engine Submission </li></ul><ul><li>Google Places Submission </li></ul><ul><li>Monthly Search Engine Ranking Report </li></ul><ul><li>Dedicated Account Manager </li></ul><ul><li>  </li></ul>SEO Tactics <ul><li>** Additional SEO Considerations </li></ul><ul><li>Programming - Structure Optimization </li></ul><ul><li>Programming - Code Optimization </li></ul><ul><li>Programming - Search Engine URLs </li></ul><ul><li>Programming - 301 Re-directs </li></ul><ul><li>Programming - Custom 404 Page Creation </li></ul><ul><li>Content Development & Optimization </li></ul>
  3. 4. <ul><li>Keyword Research & Analysis </li></ul><ul><li>Competition Keyword Analysis for 3 Top Competitors </li></ul><ul><li>  </li></ul>SEO Tools Google Insights & Google Adwords Alexa.com SpyFu.com SEOmoz.com WebmasterToolkit.com Website Analysis SEOmoz.com WebmasterToolkit.com WooRank.com WebsiteGrader.com
  4. 5. <ul><li>Link building </li></ul><ul><li>Directory Submissions </li></ul><ul><li>Search Engine Submissions </li></ul><ul><li>  </li></ul>SEO Tools SEOmoz.com WebmasterToolkit.com Google.com/webmastertools Yahoo.com Bing.com DMOZ.com BestofWeb.com Joe Ant Massive Links GoGuides Rubberstamped Greenstalk Business Aviva
  5. 6. SEO Tips <ul><li>Title Tags – unique & only 10-12 words </li></ul><ul><li>Descriptions – unique & 172 characters (25 words) </li></ul><ul><li>URLs – have words with “dashes” and no more than 3 folders deep, but fewer is better - example: domainname.com/folder1/folder2/folder3/page-name </li></ul><ul><li>File Names (images/videos) – use keywords with dashes in between – example: florida-home-davenport.jpg </li></ul>
  6. 7. SEO Tips <ul><li>Title Tags – unique & only 10-12 words </li></ul><ul><li>Descriptions – unique & 172 characters (25 words) </li></ul><ul><li>URLs – have words with “dashes” and no more than 3 folders deep, but fewer is better - example: domainname.com/folder1/folder2/folder3/page-name </li></ul><ul><li>File Names (images/videos) – use keywords with dashes in between – example: florida-home-davenport.jpg </li></ul>
  7. 8. Link Building Tips <ul><li>Submit Articles with a Linkback to your Site </li></ul><ul><li>Blog Commenting with a Linkback to your Site </li></ul><ul><li>Create RSS Feed for Your Blog and Submit to RSS Feed Directories </li></ul><ul><li>List Your Site in Directories (services do this fast!) </li></ul><ul><li>Maintain Many Blog Sites & Post with Linkbacks </li></ul><ul><li>Follow Top Blogs and Post Comments </li></ul><ul><li>Do Reviews for ePinions, Amazon, Alexa, etc with Linkbacks </li></ul><ul><li>PR3 – Squidoo Lense for Topic, Wikis, Googleplaces, Blogspot, etc. </li></ul>
  8. 9. Link Building Tips <ul><li>Debbie Morris </li></ul><ul><li>Web Resource Management </li></ul><ul><li>WebResourceNow.com </li></ul><ul><li>[email_address] </li></ul>

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