Social Networking For Nonprofits, and Why You Should Care

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How nonprofit organizations are using social media, including types of platforms, success metrics, benchmarks, recent studies, and a few sample campaigns. Also includes a brief section on social network fundraising.

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  • Most Respected sir, warm greetings to all, We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of kindergarten's, computer centers, women empowerment projects and Orphan home for Orphan and Destitute Children's . we a...re providing all there needs. meals, cloths, snacks, Boarding and stay , educations, skilled training like computer and tailoring and much more development for this Children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands like other organizations, kindly consider and help us to get the supports. feel free to contact for further details. we mentioned various projects which we supporting, but we are expecting funding assistance any one peoject, feel free to contact us we will share our project proposal and charity service with the legal documents. please guides us to get the financial charities contact . contact : immanuel771@yahoo.com please visit our FB : https://www.facebook.com/…/St-Peters-Home-f…/135836186518700 Regards Immanuel
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  • Collaboration: Wikipedia, wikis, social bookmarkingMultimedia: photo sharing, video sharing, art sharing, livecasting, podcastingEntertainment: virtual worlds, online gamingReviews and opinions: product reviews, service or entertainment reviews (amazon, yelp epinions, eluna) and Q&A (yahoo answers, linkedin answers)
  • Worldwide study of active internet users in 38 countries 2008 – 2009. Only 1% increase in blogging over last year. Uploading to video sharing sites dipped but uploading to social networks climbed ffrom 16.9% to 33%.. 2/3 of users have an online profile.
  • US is 60% of active internet users have an online profile – was 43% last year. While photo sharing and video sharing has stagnated, it has increased in popularity on social networking sites. Example: 76% of social network users upload photos, and 33% upload videos, up from 45% and 16.9%.
  • Older folks coming online, fastest growing segments
  • Idealware’s survey of 459 nonprofit staffers that already use social media in their nonprofit. No correlation between number of channels and organizational budget26% update 2 channels, 24% update one. 15% update 5 or more.
  • April 2009 Nonprofit Social Network Survey Report: 980 nonprofit professionals responded, representing all types and sizes of nonprofit organizations
  • Foursqure, GoWalla, Yelp – all geo basedApps, mobile web, mobile geo locationgBuzz, gWave, Linkedin now can Tweet, TweetDeck integrates WP, LI, FB, etc.
  • Survey report published Feb 2010, results from Nov 2009. Note highest results are from Twitter and the surprise of YouTube.
  • Note the satisfaction with blogs as highest.
  • Among engaged Americans (defined as those who have volunteered, donated or advocated in the past year). Survey by Harris Interactive (Harris Poll), March 2009
  • Social Media for Causes Study: March 2009. 426 respondents are all “social media power users.” Forty-seven percent were aged 30-49, 40 percent were under the age of 30, and only 13 percent were 50 or older. Almost two thirds (62 percent) were female.TOTAL: 84 percent of the social media savvy aged 30-49 and 55 percent of those older than 50 used conversational media for these purposes.
  • It’s happening with you and without youListening, responding is a must. No more walled cities.Collaborative possibilities, cross-border reach and funds Takes casual fans to the next level
  • Organizational goalsProgrammatic goalsAdministrative goalsLong –term goals (5 year plan) and Short-term goals (next 6 mo. To 1 yr)
  • there were a small number of activisits, called "super activists", that account for a large number of actions taken, large number of 1-tiime activists who account for the smallest number of actions taken!Action: Identify your biggest promoters and cater your communications accordingly. For example, give them the tools to more easily and effectively promote your organization and your content.
  • Social Networking For Nonprofits, and Why You Should Care

    1. 1. Online Networking <br />for the Nonprofit World<br />…and why you should care<br />Gvahim, March 4, 2010 <br />
    2. 2. Social Media Is…<br />http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/<br />
    3. 3. A platform for conversation<br />http://www.flickr.com/photos/crystaljingsr/3915516040/in/set-72157622354789320/<br />
    4. 4. Utilizes the Power of Weak Ties<br />http://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/<br />
    5. 5. Encourages group conversation<br />http://www.flickr.com/photos/crystaljingsr/3915515536/in/set-72157622354789320/<br />
    6. 6. Organic and emergent<br />http://www.flickr.com/photos/eelssej_/524781662/<br />http://www.flickr.com/photos/crystaljingsr/3915513242/in/set-72157622354789320/<br />
    7. 7. Includes viral elements<br />http://www.flickr.com/photos/kalmirage/1904699001/<br />
    8. 8. Communication<br />Collaboration<br />Multimedia<br />Entertainment<br />Reviews and Opinions<br />
    9. 9. The old way is static<br />
    10. 10. The new way is dynamic<br />
    11. 11. The new way is dynamic<br />
    12. 12. Just to put it all in<br />perspective<br />http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/<br />
    13. 13. 2/3 of the GLOBAL population visits social networks<br />Social Media Trends 2006-2008<br />Source: Universal McCann Comparative Study on Social Media Trends, 2008<br />http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php<br />
    14. 14. 2/3 of the GLOBAL population visits social networks<br />(Nielsen Report, Global Faces and Networked Places, 2009)<br />http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php<br />
    15. 15. Social networking continues to lead<br />http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/<br />… while other activities are stagnating<br />
    16. 16. Social networking demographics<br />http://www.emarketer.com/Article.aspx?R=1007484<br />
    17. 17. Social media adoption<br />(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)<br />
    18. 18. Nonprofit social network benchmarks<br />Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/<br />
    19. 19. Nonprofit social network activity<br />www.nonprofitsocialnetworksurvey.com<br />Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/<br />
    20. 20. Nonprofit social network size<br />www.nonprofitsocialnetworksurvey.com<br />
    21. 21. And some thoughts about the future<br />
    22. 22. Why should you care about social media?<br />http://www.flickr.com/photos/maclover/4319538262/<br />
    23. 23. 90% of people trust recommendations by people they know <br />(Nielsen report, Global Advertising: Consumers <br />Trust Real Friends and Virtual Strangers the Most, 2009<br />http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/<br />
    24. 24. …and 70% of consumers trust recommendations of <br />consumers they don’t know <br />(Nielsen report, Global Advertising: Consumers <br />Trust Real Friends and Virtual Strangers the Most, 2009<br />http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/<br />
    25. 25. The potential of social media marketing<br />http://www.emarketer.com/Article.aspx?R=1007538<br />
    26. 26. The potential of social media<br />Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/<br />
    27. 27. The potential of social media<br />Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/<br />
    28. 28. Social media influences action<br />(nonprofit)<br />
    29. 29. How social media power users talk about your nonprofit online<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    30. 30. 64% of engaged Americans want to keep up with nonprofits through social media<br />http://www.createthefuture.com/trend_of_the_week_2008.htm<br />http://overthewire.typepad.com/my_weblog/2009/03/that-newsletter-is-so-1999-1.html<br />
    31. 31. Growing preference for communication via social media<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    32. 32. Opportunity <br />Social <br />Media<br />Engagement<br />Donations<br />
    33. 33. Social media is changing the nonprofit world<br />http://www.flickr.com/photos/crystaljingsr/3915513486/in/set-72157622354789320/<br />
    34. 34. It’s not in your control any more…<br />http://www.flickr.com/photos/crystaljingsr/3915515628/in/set-72157622354789320/<br />
    35. 35. Self-organizing <br />Two-way communication<br />Extends reach <br />Culture of sharing and collaboration<br />Creates deep engagement<br />Reference: http://mashable.com/2009/05/22/non-profit-social-media/<br />
    36. 36. Social media is democratizing communications, making it all-to-all instead of one-to-all<br />“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdoch<br />http://www.flickr.com/photos/9359358@N06/2402909122/<br />
    37. 37. So listen.<br />And talk.<br />And listen.<br />And talk.<br />And listen.<br />
    38. 38. What should you do?<br />http://www.flickr.com/photos/crystaljingsr/3915514014/in/set-72157622354789320/<br />
    39. 39. Take a look at your own goals<br />http://www.flickr.com/photos/crystaljingsr/3915512024/in/set-72157622354789320/<br />
    40. 40. How will social media <br />support your goals? <br />
    41. 41. Define a strategy<br />http://www.flickr.com/photos/crystaljingsr/3914731337/in/set-72157622354789320/<br />
    42. 42. Blogging<br />Micro Blogging<br />RSS Feeds<br />Photo Sharing<br />Message Boards<br />Select platforms<br />Chat Rooms<br />Video <br />Sharing<br />Social Networking<br />Podcasts<br />Widgets<br />Source: Universal McCann Companies Study on Social Media Trends (March 2008) <br />
    43. 43. Define your ROI<br />http://www.flickr.com/photos/crystaljingsr/3915515098/in/set-72157622354789320/<br />
    44. 44. ROI<br />Leading to tangible Tangible:converts to time and/or<br />(Money, customers, clients, volunteers, activities, etc)<br />
    45. 45.
    46. 46. It’s all connected<br />Blog<br />YouTube<br />Twitter<br />Facebook<br />Website<br />
    47. 47. Case studies<br />Clear ROI that supports goals in every case<br /> ONE Sermon Challenge: attract influencers, create a movement<br /> HSUS LOL Seals: create a mailing list of known enthusiasts; Flickr campaign <br />Tweetsgiving 2009: online fundraising campaign <br />http://www.flickr.com/photos/crystaljingsr/3915515846/in/set-72157622354789320/<br />
    48. 48. ONE Sermon Challenge<br />
    49. 49. ONE Sermon Challenge<br />
    50. 50.
    51. 51. HSUS LOL Seals<br />
    52. 52.
    53. 53. But wait!<br />(what about the money?)<br />
    54. 54. Framework for online fundraising<br />great cause/story, short time frame, online viral platform, realistic fundraising goals, recognize lead activists, ease of use <br />Pre-seeding is key<br />influencers, activists, plan the viral spiral, have a mechanism to track influence<br />Leverage your assets<br />go where your people are, mailing list, online community, online influencers, brand evangelists, and stakeholders<br />
    55. 55. Influencer mapping informs strategy<br />
    56. 56. Identify key action takers and key influencers online<br />http://blog.hubspot.com/blog/tabid/6307/bid/5330/Lead-Nurturing-Lessons-from-the-eNonprofit-Benchmarks-Study.aspx<br />
    57. 57. Case study: Tweetsgiving 2009<br />Screenshot courtesy of @amyrsward<br />
    58. 58. Strategy <br />Screenshot courtesy of @amyrsward<br />
    59. 59. Storytelling and transparency<br />Screenshot courtesy of @amyrsward<br />
    60. 60. Go where your supporters are<br />Screenshot courtesy of @amyrsward<br />
    61. 61. Giving Feels Great!<br />(Twitter NPTechiesand NPO consultants to follow)<br />@amyrsward<br />@JohnCarnell<br />@JohnHaydon<br />@HeidiKMassey<br />@Sue_Anne<br />@kanter<br />@AlisonRapping<br />@wonderwebby<br />@mickeygomez<br />@HildyGottlieb<br />@franswaa<br />@rjleaman<br />@engagejoe<br />@farra<br />@Nedra<br />@JeffHurt<br />@PamelaGrow<br />@LeahJones<br />
    62. 62. Thank You!<br />debra@communityorganizer20.com<br />@askdebra<br />Buzz: daskanase<br />Slideshare.net/debask<br />

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