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“Right to the Pocketbook”You want Redefining Community Leadership for an Online World


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“Right to the Pocketbook”You want to announce a new (higher) tuition for theupcoming year, and you are worried that it will set off amaelstrom of indignation from your school parents andalumni.You have an organizational Facebook Page and blog. You haveidentified and connected with six online leaders. What would you do? 51

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