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Why The Fear?: Book Author Proofing Online


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Despite the increasing emphasis on improving production workflow for publishing by incorporating new technologies to enable online proofing, there is still much fear on the part of publishers about how to successfully integrate authors into this process. We look at the key fears and how to successfully overcome them when introducing effective publishing technologies.

Published in: Technology
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Why The Fear?: Book Author Proofing Online

  1. 1. why the fear?BOOK AUTHOR PROOFING ONLINE
  2. 2. Digital focus Electronic workflows Managing costs Introducing greater efficiencies The Shift IN FOCUS FOR PUBLISHERS
  3. 3. More publishers are actively seeking technology solutions that work effectively within their existing workflow and internal structures.
  4. 4. There is one key player who continues to represent a concern for publishers looking to introduce these new systems...
  5. 5. The Author BUT WHY?
  6. 6. Overall publishers have some concerns about fully integrating authors into their production processes.
  7. 7. There is also some trepidation on the part of publishers about how to bring the author into the process of making online corrections in a way that is seamless and easy.
  8. 8. Rightly or wrongly, these fears are often centred on the following issues:
  9. 9. 01 Authors are not savvy enough to work within a bespoke or tech environment to make changes correctly.
  10. 10. Authors will make substantial changes to previously approved content. 02
  11. 11. Authors will make significant changes against the style of the publication 03
  12. 12. How do we overcome these fears?
  13. 13. Make it very user friendly Ensure design/methodologies are accessible to authors.
  14. 14. Manage user access Restrict the capacity for authors to rewrite/add content, this can be implemented through key user access restrictions.
  15. 15. Mediate Updates Closely control all of the corrections made by the author.
  16. 16. Quality Tech Support Provide seamless technical support around the clock.
  17. 17. Introducing Lanstad
  18. 18. 1.PROJECT MANAGEMENT 2. CONTENT PROOFING 3. INTEGRATED COMMUNICATIONS 4. IMMEDIATE CONTENT TRANSFORMATION  Track milestones, tasks and manage all aspects of a project within a user friendly portal. Make corrections and accept/reject changes to content directly within system. Transparent line of communication, tagged against all tasks and milestones for easy reference. Submit changes to content and immediately transform to PDF or EPUB with the click of a button.
  19. 19. Project Management
  20. 20. Integrated Communications
  21. 21. Content Proofing
  22. 22. Content Transformation
  24. 24.