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Metadata for Publishers

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What is metadata and why is it so important for publishers? Industry experts provide their insights into why proper implementation of metadata throughout the publishing process is central to creating efficiencies and selling more books.

Published in: Data & Analytics
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Metadata for Publishers

  1. 1. metadata I N S I G H T S F R O M I N D U S T R Y E X P E R T S G R A H A M B E L L A N D R E N E E R E G I S T E R "FOR  publishers "
  2. 2. what is metadata? M e t a d a t a c o m p r i s e s a l l t h e i m p o r t a n t i n f o r m a t i o n a b o u t a b o o k , f r o m b a s i c b i b l i o g r a p h i c d e t a i l s t o i n - d e p t h d e s c r i p t i o n s , t a b l e s o f c o n t e n t s a n d p r i c i n g . P u b l i s h e r s w i t h c o m p r e h e n s i v e m e t a d a t a f o r t h e i r b o o k s e n s u r e t h a t t h e y w i l l b e f o u n d b y r e a d e r s , a s i t i m p r o v e s d i s c o v e r a b i l i t y o n l i n e f o r t i t l e s . I f y o u r t a r g e t r e a d e r c a n ' t f i n d y o u r b o o k , o r d o n ' t k n o w i t e x i s t s , t h e n h o w c a n t h e y b u y i t ?
  3. 3. 473% A c c o r d i n g t o t h e s t u d y b y N i e l s e n * , i n c o r p o r a t i n g p r o p e r m e t a d a t a f o r a t i t l e r e s u l t s i n a s i g n i f i c a n t i n c r e a s e i n l i k e l y s a l e s b y : * h t t p : / / w w w . i s b n . n i e l s e n b o o k . c o . u k / u p l o a d s / 3 9 7 1 _ N i e l s e n _ M e t a d a t a _ w h i t e _ p a p e r _ A 4 ( 3 ) . p d f
  4. 4. let's talk ONIX O N I X 2 . 1 - T h e o r i g i n a l s t a n d a r d d e v e l o p e d i n 2 0 0 1 - 3 . D e v e l o p e d f o r t h e t r a d i t i o n a l p r i n t m a r k e t , b u t h a s s e e n m a r k e d i m p r o v e m e n t s . O N I X 3 . 0 - T h e c u r r e n t s t a n d a r d o f m e t a d a t a a s c r e a t e d f o r t h e p r e s e n t d i g i t a l b o o k m a r k e t . C a n c a r r y a w i d e r r a n g e o f d a t a . E n h a n c e d m e t a d a t a - T h e i n c o r p o r a t i o n o f m e t a d a t a b e y o n d t h e b a s i c e l e m e n t s . E x a m p l e s c o u l d b e a t a b l e o f c o n t e n t s , a p r e s s r e l e a s e , o r s e l e c t e d k e y w o r d s .
  5. 5. experts I N S I G H T S I N T O H O W M E T A D A T A C A N I M P R O V E T H E P U B L I S H I N G P R O C E S S WHAT THE  say
  6. 6. Renee Register is co-author of The Metadata Handbook:A Book Publisher’s Guide to Creating and Distributing Metadata for Print and Ebooks4. She also developed and instructs a series of classes on metadata for Digital Book World University and conducts webinars and workshops on book metadata.Her company,DataCurate,specializes in helping publishing professionals meet the information demands of the 21st century marketplace. R E N E E R E G I S T E R
  7. 7. Graham Bell is Executive Director of EDItEUR, the trade standards organisation for the global book,e-book and journals supply chains.EDI tEUR is a not-for-profit membership-supported body that develops and supports a range of metadata and e- commerce standards including ONIX,EDItX and Thema.EDItEUR standards are made available for use free of charge to the publishing industry,and they are implemented widely in North America, throughout Europe and increasingly in the Asia-Pacific region.EDItEUR also provides management services to the International ISBN,ISTC and ISNI Agencies. G R A H A M B E L L
  8. 8. "ONIX is the international standard for communication information about books and was developed with the book industry needs in mind. Although other bibliographic standards exist, there really isn’t another standard for the industry that compares to ONIX in its ability to meet descriptive and business metadata needs for publishing. R E N E E R E G I S T E R , A U T H O R O F T H E M E T A D A T A H A N D B O O K "
  9. 9. "When your products are digital (and equally,when your physical books are sold online),metadata is sometimes the only marketing tool you have.Readers don’t discover your book –they discover information about your book.The richer the information you can provide to a prospective purchaser,the more likely they are to find the exact book they need. G R A H A M B E L L , E X E C U T I V E D I R E C T O R O F E D I T E U R "
  10. 10. " R E N E E R E G I S T E R , A U T H O R O F T H E M E T A D A T A H A N D B O O K " The nature of 21st century business and the supporting metadata (for books and most every other product) is dynamic. Metadata grows and changes throughout the life of the book – from acquisition through publication and beyond, continuing to draw readers for as long as the book is sold.
  11. 11. "Your metadata management processes have a life cycle: typically you want to begin sending out your product metadata four to six months prior to publication of your book. But that process does not end when the book is published. However timely, accurate and comprehensive your data is when you send it out to your business partners, it’s not ‘finished’. The metadata is dynamic. G R A H A M B E L L , E X E C U T I V E D I R E C T O R O F E D I T E U R "
  12. 12. read D O W N L O A D T H E F U L L F R E E W H I T E P A P E R N O W WANT TO more? D O W N L O A D
  13. 13. www.deantaglobal.com info@deantaglobal.com

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