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Is production a core competency of a publisher?

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For the last decade the publishing industry has experienced an extraordinary degree of change, and central to this has been the move from print to digital. As a result, publishers have had to find new ways to be innovative in their approach to producing content, from concept through to publication and method of selling.

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Is production a core competency of a publisher?

  1. 1. IS PRODUCTION A CORE  COMPETENCY OF A PUBLISHER?
  2. 2. For the last decade the publishing industry has experienced an extraordinary degree of change, and central to this has been the move from PRINT to DIGITAL
  3. 3. As a result, publishers have had to find new ways to be innovative in their approach to producing content.
  4. 4.  ADAPTING TO CHANGE CAN PROVE EXTREMELY COSTLY
  5. 5. What areas provide an opportunity for improved efficiencies and innovation? Commission and/or create quality content  Production Sales FUNCTIONS OF A PUBLISHER
  6. 6. It's important to:  Find opportunities to make the most of the resources available internally Keep costs down Improve workflow Improve speed to market  PRODUCTION
  7. 7. What is production? Series of tasks that result in the finish product Workflow People Experience and knowledge of publishing,typography and editorial skills Soft skills (sound judgement, decision making and problem solving skills)
  8. 8. To what level does the publisher need to manage the overall production? Benefits to keep production in-house Maintain a strong degree of creative control Manage relationships with sales,marketing and external providers and third parties internally  Freedom to be more innovative Energies can be focused on the commissioning, marketing and selling of publications More value to the production if the partner has a high-level staff Opportunity to utilise advanced technology without developing it internally  Benefits of having a publishing partner
  9. 9. Why are publishers reluctant to release control over production? In most cases Production Executives working with a partner company have not worked at a publishing house and may not understand the nature of publishing from within  PARTNERS NEED TO SET HIGH STANDARDS OF RECRUITMENT 
  10. 10. A newly established relationship with an external publishing partner can take many shapes, depending on:  Progression of outsourcing and roadblocks The specific requirements of the publisher The degree to which the publisher my be willing to relinquish control
  11. 11. Usually evolves over time, as the publisher progressively entrusts more responsibility to the provider Generally involves a step-by step process whereby providers move from handling single function transactions to, potentially, overseeing production management on behalf of the publisher The Publisher/Partner Relationship
  12. 12. are at core of the Publisher/Partner relationship  THE QUALITY OF THE OUPUTS & TRUST
  13. 13. Mirror the education, development, language skills, communication and other soft skills of their publishing counterpart Invest not only on their project managers, but on their teams as a whole Providers need to:
  14. 14. NEW SHAPE OF PUBLISHING PRODUCTION There are providers who have invested in building teams and developing innovative and forward-thinking technology solutions 
  15. 15. PEOPLE & TECHNOLOGY can bring a more effective working relationship and a higher level of satisfaction
  16. 16. DOWNLOAD THE FREE FULL WHITE PAPER NOW! Want to read more? Download
  17. 17. www.deantaglobal.com info@deantaglobal.com

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