SlideShare a Scribd company logo
1 of 28
Download to read offline
Generate and Nurture more First Party Leads
Scott Pechstein
Vice President, Biz Dev / Digital Air Strike
Scott@digitalairstrike.com
(949) 278-8618
Topics:
I - Fish where the fish are: FB, INSTA, U2BE, Display
II - Increase conversions with not only the right bait, but the right tackle: FB
Messenger, Text, Chat, Lead Forms
II - Understanding how today’s customers want to shop and purchase: Amazon
Experience
IV - IS-20 mystery shop and industry stats outlining auto consumer behavior *FB
Portal Giveaway
IS20G13 - Generate and Nurture More First Party Leads - Scott Pechstein
FB, INSTA, U2BE, DisplayDlrs. spend on avg. $55k X Mo. on advertising!
Where to drop your lines…
• 25% of all page views are on FB
• FB users log into FB 14 times per day
• The average FB user is 41 years of age.
• 89% of customers prefer messaging & text vs. call &
email …90% of users say they would use messaging
to book an appointment.
• 98% of texts are read; 90% are ready < 3 minutes.
Fish where the fish are
What you post matters vs. how
often you post.
What you post matters vs. how
often you post.
To boost or not to boost…
Facebook boosted post targeting; you have 3 options:
• People who like your Page – advertising to all your fans
• People who like your Page and their friends – advertising to all your fans and
all their friends
• People you choose through targeting – advertising to a specific target
audience you select.
• Without the boost the likelihood of even 10% of your fans seeing the post is low
Increase conversions with not only
the right bait, but the right hook: FB
Messenger, Text, Chat.
61% of Sales Customers Ages 18-54
Have PURCHASED ON Facebook
Marketplace
93% of
customers have
had a positive
experience with
Facebook
Marketplace
66% of used car buyers
said they would purchase
a vehicle on Facebook
Marketplace
Understanding how today’s
customers want to shop and
purchase
• 60% of the consumers who submit a lead
and buy ultimately buy something else.
• 20% of consumers who submit a new car lead and
buy, ultimately burn gas in a used …1 out of 5
• New Car intenders typically are in market for 42 days,
used 16 days.
• The vast majority of shoppers want to know their
price when starting the process
• Time kills deals.
What Amazon taught us:
Your Content Goes Here
What we looked for:
IS-20 mystery shop and how we
compare to industry stats
-Price Quote
-Response Time < 1 Hr. (*5 min)
-Multi comparables and used
-Create Urgency
● Jeff Hass Mazda https://www.jeffhaasmazda.com/
● Bob Ruth Ford https://bobruthford.com/
● Raceway Chevrolet https://www.racewaygm.com/
● Allentown Kia https://www.allentownkia.com/
● Country Hill Motors https://www.countryhill.com/
● Franks Motor Cars https://www.frankmotorcars.com/
● Walt Massy Automotive https://www.waltmassey.com/
● Gary Lang Automotive https://www.garylangauto.com/
● Taylor Dodge https://www.taylorchryslerdodge.net/
● Patriot Buick GMC https://www.patriotbpg.com/
● Lithia Hyundai of Anchorage https://www.lithiahyundaianchorage.com/
● Street Volkswagen https://www.streetvw.com/
Composite Dealers (pick up your hard
copy before you leave)
Digital Mystery Shop – Lead
Management
DEALERSHIP LEAD REQUEST DEALER REPLY RESPONSE TIME
_______ Chrysler Jeep Dodge 10/18/2019 12:16 PM 10/18/2019 12:30 PM 0:14
Tyson Motor 10/18/2019 12:16 PM 10/18/2019 1:01 PM 0:45
South Oak Jeep Dodge Chrysler
Ram
10/18/2019 12:15 PM 10/18/2019 12:16 PM 0:01
Pearl Chrysler Jeep Dodge 10/18/2019 12:15 PM 10/18/2019 12:19 PM 0:04
Internet Lead Mgmt. Tips:
• RESPONSE TIME: Digital Air Strike’s 7th Annual Automotive Social Media
and Online Trends Study shows 50% of sales and service customers
the speed at which a dealership responded to their inquiry impacted their
decision to purchase with them over others (up from 46% in prior study)
Digital Mystery Shop – Lead
Management
Your Personal/Quoted Response
Digital Mystery Shop – Competitor’s
Response
Digital Mystery Shop – Competitor’s
response
Digital Mystery Shop – Lead
Management
Internet Lead Mgmt. Tips:
• RESPONSE TIME: Digital Air Strike’s 7th Annual Automotive Social Media
and Online Trends Study shows 50% of sales and service customers
the speed at which a dealership responded to their inquiry impacted their
decision to purchase with them over others (up from 46% in prior study)
DEALERSHIP LEAD REQUEST DEALER REPLY RESPONSE TIME
_______Ford 10/18/2019 11:47 AM 10/18/2019 11:55 AM 0:08
Family Ford 10/18/2019 11:49 AM 10/18/2019 11:57 AM 0:08
Fred Beans Ford of
Mechanicsburg
10/18/2019 11:51 AM NR
Hoffman Ford 10/18/2019 12:29 PM 10/18/2019 12:56 PM 0:27
Digital Mystery Shop – Lead
Management
Your Personal/Quoted Response
Digital Mystery Shop – Competitor’s
response
Digital Mystery Shop – Lead
Management
And the winner is…..
Digital Mystery Shop – Winner
Summary:
I - Fish where the fish are: FB, INSTA, U2BE, Display
II - Increase conversions with not only the right bait, but the right tackle: FB
Messenger, Text, Chat, Lead Forms
II - Understanding how today’s customers want to shop and purchase: Amazon
Experience ….give them options as you need to open before you close.
IV – Industry buying stats outlining auto consumer behavior and how we
compared. Congrats again to Allentown Kia!
© 2019 Digital Air Strike | Reproduction Prohibited
Get a free mystery shop to see how your
lead response stacks up to the competition
digitalairstrike.com/mystery-shop
ENJOY THIS SESSION?
Post about it on Social Media using the hashtag #IS20G!
Share some love for your favorite speaker!
Generate and Nurture more First Party Leads
Scott Pechstein
Vice President, Biz Dev / Digital Air Strike
Scott@digitalairstrike.com
(949) 278-8618 Questions?

More Related Content

What's hot

Toyota Kansas City Region Dealer Summit - 2010
Toyota Kansas City Region Dealer Summit - 2010Toyota Kansas City Region Dealer Summit - 2010
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
 
Social / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsSocial / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsManeesh Garg
 
Bigsavingsforsmallbiz
BigsavingsforsmallbizBigsavingsforsmallbiz
BigsavingsforsmallbizRenae Hartson
 
Bmg punchcard retailers presentation.pptx may2013
Bmg punchcard retailers presentation.pptx may2013Bmg punchcard retailers presentation.pptx may2013
Bmg punchcard retailers presentation.pptx may2013Bradford Media Group, LLC
 
Women In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott PechsteinWomen In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott PechsteinChristina Fowinkle
 
Building trust and safety in p2p market places - Beriln Startup Camp 2013
Building trust and safety in p2p market places - Beriln Startup Camp 2013Building trust and safety in p2p market places - Beriln Startup Camp 2013
Building trust and safety in p2p market places - Beriln Startup Camp 2013Daan Loening
 
Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...
Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...
Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...Vivastream
 
How to catch online sales pioneers for travel website
How to catch online sales pioneers for travel websiteHow to catch online sales pioneers for travel website
How to catch online sales pioneers for travel websiteKarlis Smiltens
 
Liquor Store Advertising Part 4 of 5
Liquor Store Advertising Part 4 of 5Liquor Store Advertising Part 4 of 5
Liquor Store Advertising Part 4 of 5Monika Somogyi
 
5 Smart ways to engage shoppers with gift cards
5 Smart ways to engage shoppers with gift cards5 Smart ways to engage shoppers with gift cards
5 Smart ways to engage shoppers with gift cardsDavid Westhead
 
Social Media
Social MediaSocial Media
Social Medialitaylor
 
Why your brain buys stuff it doesn't need by Jamie Turner
Why your brain buys stuff it doesn't need by Jamie TurnerWhy your brain buys stuff it doesn't need by Jamie Turner
Why your brain buys stuff it doesn't need by Jamie TurnerGetResponsePL
 
Bootiga Short Demo
Bootiga  Short  DemoBootiga  Short  Demo
Bootiga Short DemoLior Reich
 
Duke #mmsocial Conference
Duke #mmsocial ConferenceDuke #mmsocial Conference
Duke #mmsocial ConferenceJohn Andrews
 

What's hot (20)

Toyota Kansas City Region Dealer Summit - 2010
Toyota Kansas City Region Dealer Summit - 2010Toyota Kansas City Region Dealer Summit - 2010
Toyota Kansas City Region Dealer Summit - 2010
 
Gifts.com Pdf
Gifts.com PdfGifts.com Pdf
Gifts.com Pdf
 
Social / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsSocial / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New Trends
 
Mbrfinal
MbrfinalMbrfinal
Mbrfinal
 
Bigsavingsforsmallbiz
BigsavingsforsmallbizBigsavingsforsmallbiz
Bigsavingsforsmallbiz
 
Bmg punchcard retailers presentation.pptx may2013
Bmg punchcard retailers presentation.pptx may2013Bmg punchcard retailers presentation.pptx may2013
Bmg punchcard retailers presentation.pptx may2013
 
Women In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott PechsteinWomen In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott Pechstein
 
Online marketing management
Online marketing managementOnline marketing management
Online marketing management
 
3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing 3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing
 
Building trust and safety in p2p market places - Beriln Startup Camp 2013
Building trust and safety in p2p market places - Beriln Startup Camp 2013Building trust and safety in p2p market places - Beriln Startup Camp 2013
Building trust and safety in p2p market places - Beriln Startup Camp 2013
 
Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...
Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...
Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalizati...
 
How to catch online sales pioneers for travel website
How to catch online sales pioneers for travel websiteHow to catch online sales pioneers for travel website
How to catch online sales pioneers for travel website
 
Marketing tsunami
Marketing tsunami Marketing tsunami
Marketing tsunami
 
Liquor Store Advertising Part 4 of 5
Liquor Store Advertising Part 4 of 5Liquor Store Advertising Part 4 of 5
Liquor Store Advertising Part 4 of 5
 
5 Smart ways to engage shoppers with gift cards
5 Smart ways to engage shoppers with gift cards5 Smart ways to engage shoppers with gift cards
5 Smart ways to engage shoppers with gift cards
 
Social Media
Social MediaSocial Media
Social Media
 
Why your brain buys stuff it doesn't need by Jamie Turner
Why your brain buys stuff it doesn't need by Jamie TurnerWhy your brain buys stuff it doesn't need by Jamie Turner
Why your brain buys stuff it doesn't need by Jamie Turner
 
Bootiga Short Demo
Bootiga  Short  DemoBootiga  Short  Demo
Bootiga Short Demo
 
Cheerwine Part 2
Cheerwine Part 2Cheerwine Part 2
Cheerwine Part 2
 
Duke #mmsocial Conference
Duke #mmsocial ConferenceDuke #mmsocial Conference
Duke #mmsocial Conference
 

Similar to IS20G13 - Generate and Nurture More First Party Leads - Scott Pechstein

David vs. Goliath: How content marketing evens the playing field
David vs. Goliath: How content marketing evens the playing fieldDavid vs. Goliath: How content marketing evens the playing field
David vs. Goliath: How content marketing evens the playing fieldImpression Marketing
 
Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...
Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...
Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...Sean Bradley
 
Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...
Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...
Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...Sean Bradley
 
Internet Sales Facts
Internet Sales FactsInternet Sales Facts
Internet Sales FactsRalph Paglia
 
Internet Sales Facts
Internet Sales FactsInternet Sales Facts
Internet Sales FactsRalph Paglia
 
MEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTVMEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTVSeanice Lojede
 
Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"
Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"
Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"Sean Bradley
 
Inbound marketing 7 earth-shaking reasons webinar (v8.0)
Inbound marketing   7 earth-shaking reasons webinar (v8.0)Inbound marketing   7 earth-shaking reasons webinar (v8.0)
Inbound marketing 7 earth-shaking reasons webinar (v8.0)hiddenpeakint
 
5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All Costs5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All CostsCharles Holmes
 
Edmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster CreativeEdmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster CreativeDavid Forster
 
Digital marketing strategy for auto dealers e briks infotech
Digital  marketing strategy for auto dealers   e briks infotechDigital  marketing strategy for auto dealers   e briks infotech
Digital marketing strategy for auto dealers e briks infotechebriksinfotech
 
Susina--The Rise of B2B eCommerce
Susina--The Rise of B2B eCommerceSusina--The Rise of B2B eCommerce
Susina--The Rise of B2B eCommerceSteve Susina
 
Jim Flint – Moneyball for Car Dealers
Jim Flint – Moneyball for Car DealersJim Flint – Moneyball for Car Dealers
Jim Flint – Moneyball for Car DealersSean Bradley
 
Best practices for Online Marketing
Best practices for Online MarketingBest practices for Online Marketing
Best practices for Online MarketingRich Benjamin
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Zach Kamphuis
 
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message Mapping
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingNavah Hopkins and Amy Bishop — Increase ROI With Intelligent Message Mapping
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingSemrush
 
Industry Summit Keynote - Evolution Of Car Dealership's Profit Centers
Industry Summit Keynote - Evolution Of Car Dealership's Profit CentersIndustry Summit Keynote - Evolution Of Car Dealership's Profit Centers
Industry Summit Keynote - Evolution Of Car Dealership's Profit CentersSean Bradley
 

Similar to IS20G13 - Generate and Nurture More First Party Leads - Scott Pechstein (20)

David vs. Goliath: How content marketing evens the playing field
David vs. Goliath: How content marketing evens the playing fieldDavid vs. Goliath: How content marketing evens the playing field
David vs. Goliath: How content marketing evens the playing field
 
Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...
Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...
Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...
 
Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...
Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...
Paul Sansone Jr.: To Win The War Against Your Competition You Need a Strong A...
 
Internet Sales Facts
Internet Sales FactsInternet Sales Facts
Internet Sales Facts
 
Internet Sales Facts
Internet Sales FactsInternet Sales Facts
Internet Sales Facts
 
119 internet salesfacts
119 internet salesfacts119 internet salesfacts
119 internet salesfacts
 
MEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTVMEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTV
 
Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"
Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"
Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"
 
Inbound marketing 7 earth-shaking reasons webinar (v8.0)
Inbound marketing   7 earth-shaking reasons webinar (v8.0)Inbound marketing   7 earth-shaking reasons webinar (v8.0)
Inbound marketing 7 earth-shaking reasons webinar (v8.0)
 
5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All Costs5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All Costs
 
Edmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster CreativeEdmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster Creative
 
Digital marketing strategy for auto dealers e briks infotech
Digital  marketing strategy for auto dealers   e briks infotechDigital  marketing strategy for auto dealers   e briks infotech
Digital marketing strategy for auto dealers e briks infotech
 
Susina--The Rise of B2B eCommerce
Susina--The Rise of B2B eCommerceSusina--The Rise of B2B eCommerce
Susina--The Rise of B2B eCommerce
 
Jim Flint – Moneyball for Car Dealers
Jim Flint – Moneyball for Car DealersJim Flint – Moneyball for Car Dealers
Jim Flint – Moneyball for Car Dealers
 
Best practices for Online Marketing
Best practices for Online MarketingBest practices for Online Marketing
Best practices for Online Marketing
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
 
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message Mapping
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingNavah Hopkins and Amy Bishop — Increase ROI With Intelligent Message Mapping
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message Mapping
 
Industry Summit Keynote - Evolution Of Car Dealership's Profit Centers
Industry Summit Keynote - Evolution Of Car Dealership's Profit CentersIndustry Summit Keynote - Evolution Of Car Dealership's Profit Centers
Industry Summit Keynote - Evolution Of Car Dealership's Profit Centers
 
2014 IA Rural Agents Conference
2014 IA Rural Agents Conference2014 IA Rural Agents Conference
2014 IA Rural Agents Conference
 
Think Fast
Think FastThink Fast
Think Fast
 

More from Sean Bradley

Sean V. Bradley: The NEW Road To The Sale
Sean V. Bradley: The NEW Road To The SaleSean V. Bradley: The NEW Road To The Sale
Sean V. Bradley: The NEW Road To The SaleSean Bradley
 
Sean V. Bradley: Turn Your CRM Into an ATM
Sean V. Bradley: Turn Your CRM Into an ATMSean V. Bradley: Turn Your CRM Into an ATM
Sean V. Bradley: Turn Your CRM Into an ATMSean Bradley
 
NADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTokNADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTokSean Bradley
 
NADA 2024: Proven Tactics and Tips from a Top Sales Performer
NADA 2024: Proven Tactics and Tips from a Top Sales PerformerNADA 2024: Proven Tactics and Tips from a Top Sales Performer
NADA 2024: Proven Tactics and Tips from a Top Sales PerformerSean Bradley
 
NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...
NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...
NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...Sean Bradley
 
Toyota's Clicks to Bricks with Sean V. Bradley, CSP
Toyota's Clicks to Bricks with Sean V. Bradley, CSPToyota's Clicks to Bricks with Sean V. Bradley, CSP
Toyota's Clicks to Bricks with Sean V. Bradley, CSPSean Bradley
 
IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...
IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...
IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...Sean Bradley
 
IS20G14 - The Communication Game - Jason Harris, Matador AI
IS20G14 - The Communication Game - Jason Harris, Matador AIIS20G14 - The Communication Game - Jason Harris, Matador AI
IS20G14 - The Communication Game - Jason Harris, Matador AISean Bradley
 
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...Sean Bradley
 
IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...
IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...
IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...Sean Bradley
 
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...Sean Bradley
 
IS20G14 - This Changes Everything - Tim Cox, CarNow
IS20G14 - This Changes Everything - Tim Cox, CarNowIS20G14 - This Changes Everything - Tim Cox, CarNow
IS20G14 - This Changes Everything - Tim Cox, CarNowSean Bradley
 
IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...
IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...
IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...Sean Bradley
 
IS20G14 - G.P.S. Your Success
IS20G14 - G.P.S. Your SuccessIS20G14 - G.P.S. Your Success
IS20G14 - G.P.S. Your SuccessSean Bradley
 
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...Sean Bradley
 
IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...
IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...
IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...Sean Bradley
 
IS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLab
IS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLabIS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLab
IS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLabSean Bradley
 
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...Sean Bradley
 
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)Sean Bradley
 
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)Sean Bradley
 

More from Sean Bradley (20)

Sean V. Bradley: The NEW Road To The Sale
Sean V. Bradley: The NEW Road To The SaleSean V. Bradley: The NEW Road To The Sale
Sean V. Bradley: The NEW Road To The Sale
 
Sean V. Bradley: Turn Your CRM Into an ATM
Sean V. Bradley: Turn Your CRM Into an ATMSean V. Bradley: Turn Your CRM Into an ATM
Sean V. Bradley: Turn Your CRM Into an ATM
 
NADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTokNADA 2024: Selling Cars on TikTok
NADA 2024: Selling Cars on TikTok
 
NADA 2024: Proven Tactics and Tips from a Top Sales Performer
NADA 2024: Proven Tactics and Tips from a Top Sales PerformerNADA 2024: Proven Tactics and Tips from a Top Sales Performer
NADA 2024: Proven Tactics and Tips from a Top Sales Performer
 
NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...
NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...
NADA 2022 - The Business Benefits of Hiring People with Disabilities and/or M...
 
Toyota's Clicks to Bricks with Sean V. Bradley, CSP
Toyota's Clicks to Bricks with Sean V. Bradley, CSPToyota's Clicks to Bricks with Sean V. Bradley, CSP
Toyota's Clicks to Bricks with Sean V. Bradley, CSP
 
IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...
IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...
IS20G14 - The 3 Infinity Stones to Unlock Your Maximum Potential: Thrive Ston...
 
IS20G14 - The Communication Game - Jason Harris, Matador AI
IS20G14 - The Communication Game - Jason Harris, Matador AIIS20G14 - The Communication Game - Jason Harris, Matador AI
IS20G14 - The Communication Game - Jason Harris, Matador AI
 
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...
 
IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...
IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...
IS20G14 - Video is the Endgame for your Competition: Video as a Part of your ...
 
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...
 
IS20G14 - This Changes Everything - Tim Cox, CarNow
IS20G14 - This Changes Everything - Tim Cox, CarNowIS20G14 - This Changes Everything - Tim Cox, CarNow
IS20G14 - This Changes Everything - Tim Cox, CarNow
 
IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...
IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...
IS20G14 - Metaverse VR and Sales - Charles Ace, Event Horizon Virtual Experie...
 
IS20G14 - G.P.S. Your Success
IS20G14 - G.P.S. Your SuccessIS20G14 - G.P.S. Your Success
IS20G14 - G.P.S. Your Success
 
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...
 
IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...
IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...
IS20G14 - Increasing Gross Profit Through Lender Management - Nate Doggett, e...
 
IS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLab
IS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLabIS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLab
IS20G14 - Thano’s Guide to SEO for Car Dealers - Greg Gifford, SearchLab
 
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...
 
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)
 
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)
 

Recently uploaded

Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 

Recently uploaded (20)

Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 

IS20G13 - Generate and Nurture More First Party Leads - Scott Pechstein

  • 1. Generate and Nurture more First Party Leads Scott Pechstein Vice President, Biz Dev / Digital Air Strike Scott@digitalairstrike.com (949) 278-8618
  • 2. Topics: I - Fish where the fish are: FB, INSTA, U2BE, Display II - Increase conversions with not only the right bait, but the right tackle: FB Messenger, Text, Chat, Lead Forms II - Understanding how today’s customers want to shop and purchase: Amazon Experience IV - IS-20 mystery shop and industry stats outlining auto consumer behavior *FB Portal Giveaway
  • 4. FB, INSTA, U2BE, DisplayDlrs. spend on avg. $55k X Mo. on advertising! Where to drop your lines…
  • 5. • 25% of all page views are on FB • FB users log into FB 14 times per day • The average FB user is 41 years of age. • 89% of customers prefer messaging & text vs. call & email …90% of users say they would use messaging to book an appointment. • 98% of texts are read; 90% are ready < 3 minutes. Fish where the fish are
  • 6. What you post matters vs. how often you post.
  • 7. What you post matters vs. how often you post.
  • 8. To boost or not to boost… Facebook boosted post targeting; you have 3 options: • People who like your Page – advertising to all your fans • People who like your Page and their friends – advertising to all your fans and all their friends • People you choose through targeting – advertising to a specific target audience you select. • Without the boost the likelihood of even 10% of your fans seeing the post is low
  • 9. Increase conversions with not only the right bait, but the right hook: FB Messenger, Text, Chat.
  • 10. 61% of Sales Customers Ages 18-54 Have PURCHASED ON Facebook Marketplace 93% of customers have had a positive experience with Facebook Marketplace 66% of used car buyers said they would purchase a vehicle on Facebook Marketplace
  • 11. Understanding how today’s customers want to shop and purchase
  • 12. • 60% of the consumers who submit a lead and buy ultimately buy something else. • 20% of consumers who submit a new car lead and buy, ultimately burn gas in a used …1 out of 5 • New Car intenders typically are in market for 42 days, used 16 days. • The vast majority of shoppers want to know their price when starting the process • Time kills deals. What Amazon taught us:
  • 14. What we looked for: IS-20 mystery shop and how we compare to industry stats -Price Quote -Response Time < 1 Hr. (*5 min) -Multi comparables and used -Create Urgency
  • 15. ● Jeff Hass Mazda https://www.jeffhaasmazda.com/ ● Bob Ruth Ford https://bobruthford.com/ ● Raceway Chevrolet https://www.racewaygm.com/ ● Allentown Kia https://www.allentownkia.com/ ● Country Hill Motors https://www.countryhill.com/ ● Franks Motor Cars https://www.frankmotorcars.com/ ● Walt Massy Automotive https://www.waltmassey.com/ ● Gary Lang Automotive https://www.garylangauto.com/ ● Taylor Dodge https://www.taylorchryslerdodge.net/ ● Patriot Buick GMC https://www.patriotbpg.com/ ● Lithia Hyundai of Anchorage https://www.lithiahyundaianchorage.com/ ● Street Volkswagen https://www.streetvw.com/ Composite Dealers (pick up your hard copy before you leave)
  • 16. Digital Mystery Shop – Lead Management DEALERSHIP LEAD REQUEST DEALER REPLY RESPONSE TIME _______ Chrysler Jeep Dodge 10/18/2019 12:16 PM 10/18/2019 12:30 PM 0:14 Tyson Motor 10/18/2019 12:16 PM 10/18/2019 1:01 PM 0:45 South Oak Jeep Dodge Chrysler Ram 10/18/2019 12:15 PM 10/18/2019 12:16 PM 0:01 Pearl Chrysler Jeep Dodge 10/18/2019 12:15 PM 10/18/2019 12:19 PM 0:04 Internet Lead Mgmt. Tips: • RESPONSE TIME: Digital Air Strike’s 7th Annual Automotive Social Media and Online Trends Study shows 50% of sales and service customers the speed at which a dealership responded to their inquiry impacted their decision to purchase with them over others (up from 46% in prior study)
  • 17. Digital Mystery Shop – Lead Management Your Personal/Quoted Response
  • 18. Digital Mystery Shop – Competitor’s Response
  • 19. Digital Mystery Shop – Competitor’s response
  • 20. Digital Mystery Shop – Lead Management Internet Lead Mgmt. Tips: • RESPONSE TIME: Digital Air Strike’s 7th Annual Automotive Social Media and Online Trends Study shows 50% of sales and service customers the speed at which a dealership responded to their inquiry impacted their decision to purchase with them over others (up from 46% in prior study) DEALERSHIP LEAD REQUEST DEALER REPLY RESPONSE TIME _______Ford 10/18/2019 11:47 AM 10/18/2019 11:55 AM 0:08 Family Ford 10/18/2019 11:49 AM 10/18/2019 11:57 AM 0:08 Fred Beans Ford of Mechanicsburg 10/18/2019 11:51 AM NR Hoffman Ford 10/18/2019 12:29 PM 10/18/2019 12:56 PM 0:27
  • 21. Digital Mystery Shop – Lead Management Your Personal/Quoted Response
  • 22. Digital Mystery Shop – Competitor’s response
  • 23. Digital Mystery Shop – Lead Management
  • 24. And the winner is…..
  • 25. Digital Mystery Shop – Winner
  • 26. Summary: I - Fish where the fish are: FB, INSTA, U2BE, Display II - Increase conversions with not only the right bait, but the right tackle: FB Messenger, Text, Chat, Lead Forms II - Understanding how today’s customers want to shop and purchase: Amazon Experience ….give them options as you need to open before you close. IV – Industry buying stats outlining auto consumer behavior and how we compared. Congrats again to Allentown Kia!
  • 27. © 2019 Digital Air Strike | Reproduction Prohibited Get a free mystery shop to see how your lead response stacks up to the competition digitalairstrike.com/mystery-shop
  • 28. ENJOY THIS SESSION? Post about it on Social Media using the hashtag #IS20G! Share some love for your favorite speaker! Generate and Nurture more First Party Leads Scott Pechstein Vice President, Biz Dev / Digital Air Strike Scott@digitalairstrike.com (949) 278-8618 Questions?