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Seventy-eight percent of people looking to buy a new car in the next year will use a mobile device in their process. Jack Simmons, dealer training manager at Cars.com, is sharing with you new data on the growth of mobile commerce and how today’s car shoppers are using the mobile web to drive their shopping process both on and off the lot.
Dealers and managers need to be able to implement marketing campaigns and sales processes to effectively reach and convert mobile shoppers. Do you know how to establish your store’s mobile presence? Learn to develop a mobile marketing plan to be able to apply best practices for using mobile as part of the sales process.