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Powerpoint format 16x9
 
Content <ul><li>How does the world perceive the economic situation? </li></ul><ul><li>The Confidence & beliefs tracking </...
 
42% of global citizens assess the current economic situation as good
Belgians are less optimistic
 
Confidence in institutions What do Belgians trust most?  Justice Media Major brands Health care Religious Institutions You...
Confidence in institutions What do Belgians trust most?  Justice Media Major brands Health care Religious Institutions You...
Decreased confidence in almost all institutions
 
 
Beliefs related to crisis
Beliefs related to crisis
Beliefs typology
Beliefs typology
 
 
 
Individualists
Apple iPad - 2011
 
Moral Crusaders
Radio 1, Peeters en Pichal - 2010
Basta
World Savers
 
 
Drink nu melk voor later
Solidarity Seekers
De Lijn
BNP Paribas Fortis
Fatalists
 
 
Euromillions 2006
 
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Remko Herremans en Fons Van Dyck – Get to know the new consumer 2011. The global and local point of view.

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Euro RSCG Nederland en Think BBDO gingen op zoek naar wie de consument in 2011 is en wat hij belangrijk vindt. Tijdens deze sessie worden consumentenprofielen toegelicht en wereldwijde en Belgische resultaten naast elkaar gelegd.

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Remko Herremans en Fons Van Dyck – Get to know the new consumer 2011. The global and local point of view.

  1. 1. Powerpoint format 16x9
  2. 3. Content <ul><li>How does the world perceive the economic situation? </li></ul><ul><li>The Confidence & beliefs tracking </li></ul><ul><li>Beliefs related to the crisis </li></ul><ul><li>Five consumer profiles for 2011 </li></ul><ul><li>Learnings for marketing </li></ul>
  3. 5. 42% of global citizens assess the current economic situation as good
  4. 6. Belgians are less optimistic
  5. 8. Confidence in institutions What do Belgians trust most? Justice Media Major brands Health care Religious Institutions Your employer Banks Food controls Belgian Government Politics Education Police
  6. 9. Confidence in institutions What do Belgians trust most? Justice Media Major brands Health care Religious Institutions Your employer Banks Food controls Belgian Government Politics Education Police
  7. 10. Decreased confidence in almost all institutions
  8. 13. Beliefs related to crisis
  9. 14. Beliefs related to crisis
  10. 15. Beliefs typology
  11. 16. Beliefs typology
  12. 20. Individualists
  13. 21. Apple iPad - 2011
  14. 23. Moral Crusaders
  15. 24. Radio 1, Peeters en Pichal - 2010
  16. 25. Basta
  17. 26. World Savers
  18. 29. Drink nu melk voor later
  19. 30. Solidarity Seekers
  20. 31. De Lijn
  21. 32. BNP Paribas Fortis
  22. 33. Fatalists
  23. 36. Euromillions 2006

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