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Innovations that connect communities and brands               ICDA 24/10/2012
bpost as a strategic partner forpublishers of magazines…                    Commercial   Public / Social   Clubs / Federat...
…where subscription sales is keeping upin Belgium                                                              - 6,4 %    ...
bpost as a strategic partner forpublishers of newspapers            The breakfast moment
Total newspaper market is decreasingin Belgium (-7%) but volume of bpostsubscriptions are increasing                      ...
Cross platform advertising is the futureof the media                                           6
The new businessmodelCONTENT – COMMUNITY - COMMERCE              Subscribers !!!    7
e-commerce business as part ofyour new business model                                 8
Delivery of parcels @ yourconvenience (shipping manager)@home                            @bpost         @bpack24/7        ...
Globify, a solution for internationalplayers     For the moment only available for shipments coming from US.   10
So why not deliver your parcels?                                   11
Another successful innovation @bpost : Mobile postcard
Delivery op                  periodicalsData                                       Parcels                 3€   Delivery o...
Get in contact          Nadine.francus@bpost.be          Rudy.vanhalle@bpost.be                                    14
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Innovations that connect communities of publishers and brands

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Innovations of a postal operator to help publishers

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Innovations that connect communities of publishers and brands

  1. 1. Innovations that connect communities and brands ICDA 24/10/2012
  2. 2. bpost as a strategic partner forpublishers of magazines… Commercial Public / Social Clubs / Federations 12 + more + more + many more 2
  3. 3. …where subscription sales is keeping upin Belgium - 6,4 % circulation since 2007 paid Evolution Commercial Magazines (Source: CIM) *150 (Mio)125100 75 50 25 2007 2008 2009 2010 2011 paid circulation subscriptions street sales 3 * Selected titles of Sanoma, Roularta, Rossel and De Persgroep
  4. 4. bpost as a strategic partner forpublishers of newspapers The breakfast moment
  5. 5. Total newspaper market is decreasingin Belgium (-7%) but volume of bpostsubscriptions are increasing + 24 % Evolution Daily Number of Newspaper subscriptions distributed by bpost (Source: bpost SuMo - CIM) (‘000) 600 50,0% 39% 40% 41% 42% 550 35% 34% 500 32% 40,0% 568 450 551 547 538 400 487 502 30,0% 457 350 7:30 300 20,0% 2005 2006 2007 2008 2009 2010 2011 bpost subscription - daily average bpost - subscription % vs Paid circulation Thanks to early delivery
  6. 6. Cross platform advertising is the futureof the media 6
  7. 7. The new businessmodelCONTENT – COMMUNITY - COMMERCE Subscribers !!! 7
  8. 8. e-commerce business as part ofyour new business model 8
  9. 9. Delivery of parcels @ yourconvenience (shipping manager)@home @bpost @bpack24/7 9
  10. 10. Globify, a solution for internationalplayers For the moment only available for shipments coming from US. 10
  11. 11. So why not deliver your parcels? 11
  12. 12. Another successful innovation @bpost : Mobile postcard
  13. 13. Delivery op periodicalsData Parcels 3€ Delivery of newspapers International services 13
  14. 14. Get in contact Nadine.francus@bpost.be Rudy.vanhalle@bpost.be 14

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