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Discovery 7 Direct From Cannes

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Discovery 7 Direct From Cannes

  1. 1. DIRECT
  2. 2. DIRECT = You know me
  3. 3. 4
  4. 4. DIRECT = You know me better
  5. 5. 6
  6. 6. DIRECT = You know me better than I know myself
  7. 7. 8
  8. 8. But pay attention to the uncanny valley! 9
  9. 9. 10
  10. 10. The keyword of Cannes 2009?
  11. 11. Not “Direct”.
  12. 12. Not “what a big crowd!”.
  13. 13. And certainly not “mailings”. (sorry)
  14. 14. The keyword: INTERACTION.
  15. 15. Cannes 2009, waar waren de mailings?
  16. 16. “the mail pieces were just not good enough this year”. (a jury member from an undisclosed country lost 5-0 to Spain)
  17. 17. Thank you Fre, did you just say: “DM is dead” ?
  18. 18. Quite a bold statement
  19. 19. Are we at the DM Discovery Day ?
  20. 20. Uh oh …
  21. 21. Luckily some letters keep strong
  22. 22. While others try it their way
  23. 23. I remember my last letter
  24. 24. No letters? What’s next?
  25. 25. So people want everything … now!
  26. 26. Now!
  27. 27. Now … and unbranded Un-Brand-euuuuhd ?!
  28. 28. So who needs brands? Or letters?
  29. 29. Just kidding, we love letters
  30. 30. Thank you. Search the web for: grapplica

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