2. When should I use Hoovers
Premium?
0 Use Hoovers database when you are looking for
information on companies and/or industries.
0 Hoovers is not an article database. It has information
that can help you write a company analysis, a strategic
analysis, a SWOT analysis, or a business plan.
7. Sign in first
0 Your borrower ID is your student ID #
0 Your PIN is the last four digits of your Social Security
number
8.
9. Now you see a list of titles
0 Scroll down the page about half way to find the H
section.
0 Click on the title to go to the database.
10.
11. 1. Click on the blue bar to connect to the
database
2. Then, click on the blue “Continue”
button
12.
13.
14.
15. Now you’re ready to search
0Look at the tabs above the search box.
0If you’re looking for information on a
company, click on the “Company” tab.
0If you’re looking for industry
information, use the “Industry” tab.
0You should use the “People” tab only if
you know the person’s name, such as the
CEO of a particular company.
16.
17.
18.
19. Working with your results
0Look at the information in the box under
“Company Index.”
0You will see links to information on the
company itself, its industry, its
competition, news, financial information,
stock information, and more.
0All of this can be useful when formulating a
strategic plan for a company.
20. Citing the Information
0 For APA style, in Hoovers, each company is treated as
a website would be.
0 The “author” of the article is listed on the first page.
(See the following slide.)
0 For Darden Restaurants, the APA citation would look
like this:
0 McClellan, M. (2012). Darden Restaurants, Inc. Retrieved
from http://subscriber.hoovers.com/.
21.
22. Need more help? Call 386-506-3055 or 386-785-2017
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