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Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute

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Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute

  1. 1. Day Ignite 2009 Customer Summit NOLTE&LAUTH - Zürich, Chicago, October 2009
  2. 2. Tackling Rollout Complexity
  3. 3. Rollout
  4. 4. Styleguide Product Data User Experience Content Applications Processes Systems
  5. 5. Markets Brands Retailers Languages Consumers Cultures Infrastructure
  6. 6. What drives Complexity?
  7. 7. Diversity
  8. 8. Requirements
  9. 9. Radical Dates
  10. 10. Team
  11. 11. Team
  12. 12. Team
  13. 13. Team
  14. 14. THE CASE
  15. 15. Product Ingredients
  16. 16. Market or Brand Retail Global regional requirements requirements requirements requirements & flexibility & sales tools & localization
  17. 17. Market or Brand Retail Global regional requirements requirements requirements requirements & flexibility & sales tools & localization
  18. 18. Synergies? Consistenc y? Flexibility?
  19. 19. Peo ple Pro & ces se s http://iainstitute.org/en/learn/research/the_problems_with_cms.php http://iainstitute.org/en/learn/research/the_problems_with_cms.php
  20. 20. Efficiency? Acceptanc e? Loyality?
  21. 21. Standardization Potential User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70%
  22. 22. Standardization Potential User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70% Textual Content 40% Single Data Processes 20% Source Dialogue related Apps 20% Publishing
  23. 23. Standardization Potential User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70% Textual Content 40% Single Data Processes 20% Source Dialogue related Apps 20% Publishing Rollout Processes !
  24. 24. Winning Strategies
  25. 25. What is the key success driver regarding project setup?
  26. 26. Make the WCMS pull the project…
  27. 27. How many people should be in charge?
  28. 28. What does it take to sell the product to the market?
  29. 29. The mind of a market manager New Other Stuff Website 10% 90 %
  30. 30. Pragmatism. Pragmatism. Pragmatism.
  31. 31. What is the winning work attitude?
  32. 32. Finally. Start low, scale fast.
  33. 33. For a successful launch of your CQ5 platform you have to successfully tackle rollout complexity.
  34. 34. Global Delivery of Digital Brand Services Kai Müller NOLTE&LAUTH

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