Day. Ignite.
Phonak. Namics.




Patrick Frei. Principal Project Manager.

14th October 2009
Agenda.
!  Journey overview
!  Information architecture and Design Impressions
!  Architecture overview
       "  Architec...
Journey Overview.




11/17/09   3        Analyze. Design. Deliver. Namics.
Management Overview
  Seamless interaction, communication without
  limits, life without compromise, LIFE IS ON
Target gro...
Information Architecture and Design Impressions.




11/17/09   5                         Analyze. Design. Deliver. Namics.
Information Architecture
A clear information architecture for B2B and B2C
was defined and implemented.

                  ...
Design impressions


eStore.




11/17/09   7         Analyze. Design. Deliver. Namics.
Design impressions


eServices.




11/17/09   8         Analyze. Design. Deliver. Namics.
Design impressions.


Public B2B.




11/17/09   9          Analyze. Design. Deliver. Namics.
Design impressions


Public B2C.




11/17/09   10        Analyze. Design. Deliver. Namics.
Architecture Overview.




11/17/09   11            Analyze. Design. Deliver. Namics.
Architecture Overview


Architecture Blueprint.




11/17/09   12             Analyze. Design. Deliver. Namics.
Architecture Overview


Architecture Benefits (1/2).
!  Multi-Brand
!  Multi-Site
       "  B2B
       "  B2C
!  Global
  ...
Architecture Benefits


Architecture Benefits (2/2).
!  Front-end configuration by drag & drop
!  True and seamless front-...
Outlook.




11/17/09   15   Analyze. Design. Deliver. Namics.
Outlook
The journey continues with a wealth of interesting
challenges ahead.
!  eServices / eStore international roll-out
...
Thank you for your attention.




Patrick.Frei@Namics.com
© Namics


11/17/09   17                   Analyze. Design. Deli...
Facts. Figures. Namics.
!  Founded 1995
       "  Spin-off (University of St. Gallen)
!  280 Employees
!  39.2 Million CHF...
Competences. Namics.
!  Web service provider for premium, professional
   ebusiness services
       "  Commerce & Conversi...
Figures. Facts. Phonak.
!  Founded 1947
!  Specialized in premium hearing instruments
!  1073 Bil. CHF revenue
!  4200 emp...
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Phonak: Two target groups, various needs – one solution: Patrick Frei, Namics

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Phonak: Two target groups, various needs – one solution: Patrick Frei, Namics

  1. 1. Day. Ignite. Phonak. Namics. Patrick Frei. Principal Project Manager. 14th October 2009
  2. 2. Agenda. !  Journey overview !  Information architecture and Design Impressions !  Architecture overview "  Architecture blueprint "  Architecture benefits !  Outlook 11/17/09 2 Analyze. Design. Deliver. Namics.
  3. 3. Journey Overview. 11/17/09 3 Analyze. Design. Deliver. Namics.
  4. 4. Management Overview Seamless interaction, communication without limits, life without compromise, LIFE IS ON Target groups Interviews Personas eService Architecture CMS Strategic options Scenarios User Stories " System " Templates SWOT analysis IA " Data " Components Strategic goals Wireframes " Integration " B2B/B2C Persona Prototype " Infrastructure " MSM " Security " Multilanguage Online CI/CD B2B/B2C eStore eServices B2B/B2C Strategy Rebranding Conception PIM eServices " Product Catalogue " Front-end in CQ5 " Back-to-front SAP integration " Java (Spring) based service " Front-to-back SAP integration oriented integration layer " eStore basket " SAP integration " Spring "  Front-to-back / Back-to-front "  Synch / Asynch MAM " Celum CMS " Hybris MAM integration "  International B2B / B2C presence 11/17/09 4 Analyze. Design. Deliver. Namics.
  5. 5. Information Architecture and Design Impressions. 11/17/09 5 Analyze. Design. Deliver. Namics.
  6. 6. Information Architecture A clear information architecture for B2B and B2C was defined and implemented. B2B Portal B2C Portal eStore – CUG eServices – CUG Public B2B Public B2C "  Product Catalogue "  Order Overview "  Products "  Hearing and Hearing Loss "  Shopping Cart "  Document Center "  Professional Tools "  Counseling and "  Checkout "  User Management "  Pediatric Products "  Address "  Library "  Usage and Management Support "  Support "  Warranty Lookup "  Events "  Business 11/17/09 6 Analyze. Design. Deliver. Namics.
  7. 7. Design impressions eStore. 11/17/09 7 Analyze. Design. Deliver. Namics.
  8. 8. Design impressions eServices. 11/17/09 8 Analyze. Design. Deliver. Namics.
  9. 9. Design impressions. Public B2B. 11/17/09 9 Analyze. Design. Deliver. Namics.
  10. 10. Design impressions Public B2C. 11/17/09 10 Analyze. Design. Deliver. Namics.
  11. 11. Architecture Overview. 11/17/09 11 Analyze. Design. Deliver. Namics.
  12. 12. Architecture Overview Architecture Blueprint. 11/17/09 12 Analyze. Design. Deliver. Namics.
  13. 13. Architecture Overview Architecture Benefits (1/2). !  Multi-Brand !  Multi-Site "  B2B "  B2C !  Global "  20 Countries !  Multi-Language "  14 Languages !  Closed User Group !  High Availability !  High Scalability 11/17/09 13 Analyze. Design. Deliver. Namics.
  14. 14. Architecture Benefits Architecture Benefits (2/2). !  Front-end configuration by drag & drop !  True and seamless front-end application integration !  International roll-out with the push of a button (MSM) !  Service orientated back-end / SAP integration !  High quality and integrated product information (PIM) !  Offline capability (backend) 11/17/09 14 Analyze. Design. Deliver. Namics.
  15. 15. Outlook. 11/17/09 15 Analyze. Design. Deliver. Namics.
  16. 16. Outlook The journey continues with a wealth of interesting challenges ahead. !  eServices / eStore international roll-out !  eStore front-end integration !  Additional brands !  Personalization !  Performance / Conversion 11/17/09 16 Analyze. Design. Deliver. Namics.
  17. 17. Thank you for your attention. Patrick.Frei@Namics.com © Namics 11/17/09 17 Analyze. Design. Deliver. Namics.
  18. 18. Facts. Figures. Namics. !  Founded 1995 "  Spin-off (University of St. Gallen) !  280 Employees !  39.2 Million CHF turnover in 2008 !  Places: "  Frankfurt, Hamburg, Munich, St. Gallen, Zug, Zurich !  Owner "  PubliGroupe SA, Lausanne "  Management / consolidated company 11/17/09 18 Analyze. Design. Deliver. Namics.
  19. 19. Competences. Namics. !  Web service provider for premium, professional ebusiness services "  Commerce & Conversion "  Intranet & Collaboration "  Online Strategy "  Web Content Management "  Social Applications "  Online Marketing "  Brand Communication 11/17/09 19 Analyze. Design. Deliver. Namics.
  20. 20. Figures. Facts. Phonak. !  Founded 1947 !  Specialized in premium hearing instruments !  1073 Bil. CHF revenue !  4200 employees !  Headquater "  Stäfa, Switzerland !  Owner "  Sonova Holding AG 11/17/09 20 Analyze. Design. Deliver. Namics.

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