Seamless interaction, communication without
limits, life without compromise, LIFE IS ON
Target groups Interviews Personas eService Architecture CMS
Strategic options Scenarios User Stories " System " Templates
SWOT analysis IA " Data " Components
Strategic goals Wireframes " Integration " B2B/B2C
Persona Prototype " Infrastructure " MSM
" Security " Multilanguage
Online CI/CD B2B/B2C
eStore eServices B2B/B2C
Strategy Rebranding Conception
" Product Catalogue " Front-end in CQ5
" Back-to-front SAP integration " Java (Spring) based service
" Front-to-back SAP integration oriented integration layer
" eStore basket " SAP integration
" Spring " Front-to-back / Back-to-front
" Synch / Asynch
" Celum CMS
" Hybris MAM integration " International B2B / B2C presence
11/17/09 4 Analyze. Design. Deliver. Namics.
Information Architecture and Design Impressions.
11/17/09 5 Analyze. Design. Deliver. Namics.
A clear information architecture for B2B and B2C
was defined and implemented.
B2B Portal B2C Portal
eStore – CUG eServices – CUG Public B2B Public B2C
" Product Catalogue " Order Overview " Products " Hearing and
" Shopping Cart " Document Center " Professional Tools
" Counseling and
" Checkout " User Management " Pediatric Products
" Address " Library " Usage and
" Warranty Lookup
11/17/09 6 Analyze. Design. Deliver. Namics.
Architecture Benefits (1/2).
" 20 Countries
" 14 Languages
! Closed User Group
! High Availability
! High Scalability
11/17/09 13 Analyze. Design. Deliver. Namics.
Architecture Benefits (2/2).
! Front-end configuration by drag & drop
! True and seamless front-end application integration
! International roll-out with the push of a button (MSM)
! Service orientated back-end / SAP integration
! High quality and integrated product information (PIM)
! Offline capability (backend)
11/17/09 14 Analyze. Design. Deliver. Namics.