Nolte & Laute Presentation

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Nolte & Laute Presentation

  1. 1. Day Ignite 2009 Customer Summit
  2. 2. Tackling Rollout Complexity
  3. 3. Rollout
  4. 4. Rollout
  5. 5. Styleguide Product Data User Experience Content Applications Systems Processes
  6. 6. Markets Brands Retailers Languages Consumers Cultures Infrastructure
  7. 7. What drives Complexity?
  8. 8. Diversity
  9. 9. CREDITS - Michael Williams - www.mawphoto.com
  10. 10. Requirements
  11. 11. Radical Dates
  12. 12. CREDITS Paul Williams www.skenmy.com
  13. 13. Team
  14. 14. Team
  15. 15. Team
  16. 16. Team
  17. 17. Team
  18. 18. THE CASE
  19. 19. Product Ingredients
  20. 20. Market or Brand Retail Global regional requirements requirements requirements requirements & flexibility & sales tools & localization
  21. 21. Synergies? Consistency? Flexibility?
  22. 22. http://iainstitute.org/en/learn/research/the_problems_with_cms.php http://iainstitute.org/en/learn/research/the_problems_with_cms.php
  23. 23. http://iainstitute.org/en/learn/research/the_problems_with_cms.php http://iainstitute.org/en/learn/research/the_problems_with_cms.php
  24. 24. Efficiency? Acceptance? Loyality?
  25. 25. Standardization Potential User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70% Textual Content 40% Single Data Processes 20% Source Dialogue related Apps 20% Publishing Rollout Processes !
  26. 26. Winning Strategies
  27. 27. What is the key success driver regarding project setup?
  28. 28. Make the WCMS pull the project…
  29. 29. How many people should be in charge?
  30. 30. CREDITS - David Williams - www.happytoasterphotography.com
  31. 31. What is the winning work attitude?
  32. 32. What does it take to sell the product in the market?
  33. 33. The mind of a market manager
  34. 34. The mind of a market manager New Website Other Stuff 90% 10%
  35. 35. Pragmatism. Pragmatism. Pragmatism.
  36. 36. Finally. Start low scale fast.
  37. 37. For a successful launch of your CQ5 platform you have to successfully tackle rollout complexity.
  38. 38. Global Delivery of Digital Brand Services Kai Müller NOLTE&LAUTH

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