For decades the hashtag symbol was more commonly referred to
as the pound sign (while others see it as the all-too-familiar
crisscrossing lines used to play tic-tac-toe).
In recent years, this seemingly ordinary symbol evolved into
greater significance in a modern world slowly but surely being
dominated by social media – as a cyber-appendage social media
users attach to word strings of certain relevance.
The proliferation and use of hashtags have grown to
tremendous popularity that the use of this symbol have
become associated or even synonymous to trends and
discussions in social media.
Tagging keywords, phrases and other strings of texts
and letters are what social media users do to track topics
and conversations – and provide the ability to other users
How will Hashtags benefit your
business?They provide a wonderful tool and opportunity for business owners and digital
marketers to boost the strength and effectiveness of their social media marketing
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Where hashtags became first used and where it is still very prevalent. They provide a
remarkable tool for delivering highly targeted brand messages for brands and businesses
using Twitter for social media marketing. You or your targeted audiences can join in on
trending conversations which you can view on your Twitter page sidebars. Or you can check
them out at Hashtags.org and see which ones would be interesting or relevant to your
It took a while for Facebook to catch on the hashtag craze, even after they incorporated
its use back in June 2013. Just like with Twitter, Facebook provides a unique URL for each
hashtag you and your targeted audiences can click on and get connected with.
Instagram is another social network a steadily growing number of users are going
gaga about and is one that is making use of hashtags to provide businesses with an
effective tool for influencing and creating brand followers. Hashtags make your Instagram
photos discoverable by targeted audiences, otherwise your photos will just remain
As your business grow more
competitive through digital marketing,
boost the effectiveness of your efforts by
making use of new and more effective
ways of generating interaction and
engagement with targeted audiences.
Hashtags proved to be a new and
exciting way to do just this particularly in
boosting your new or existing social media
marketing campaign. When used properly,
hashtags can be a very powerful tool for
connecting with potentially thousands or even
millions of targeted audiences worldwide.
For more help with your social
media marketing, go visit GenM.co