Chinese Household Cleaner Market Insights

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2018DAXUE CONSULTING
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HOUSEHOLDCLEANER
MARKETINCHINA

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Key findings ofhousehold cleanermarket in China
Householdcleanermarketis showingfast growingin China
Largebrands are dominatingthehouseholdcleanermarket
Online+ offline is becomingthemain purchaseway
Leadingbrandsarerelyingon socialnetwork platformsto engagewith
consumers
RisingR&D for developmentofeco-friendlycleaningproducts is
creatingnewgrowth

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Market drivers for international brands inChina
1.
2.
3.
4.
5.
Risingincome meansChinesepeoplecanpurchasebetterhouseholdcleaningproducts
Increasingdemandsformore effectivecleaningproductsto maintainhigh standardsofcleanliness
E-commerce platformsand socialnetworking make internationalbrandseasyto reachconsumers
Internationalbrandscan promote theirproductsthroughChina’sKOLs
Moreeco-friendlyandhealthyproductsare becomingpopularamong Chineseconsumers

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CONSUMPTIONANALYSIS
— T h i b a u d A n d r e , R e s e a r c h D i r e c t o r o f D a x u e c o n s u l t i n g
The main difference between tier -1 and lower-tier cities'
consumption is the fragmented usage in most urbanized areas,
with one dedicated product for each household tasks

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Consumption and market size
in China
As one ofthe main partsof the household cleaning market, vacuum cleaners have
shown fast growingin recent years.
Due tothe increasing incomes in China,the market demands ofvacuum cleaners
will keep growing in the next few years.
3.09
3.92
5.57
9.45
0
1
2
3
4
5
6
7
8
9
10
2014 2015 2016 2017
InbillionRMB
Retail sales of vacuum cleaners in China (billionRMB–2014-2017)
Source: 2017China vacuum cleaner marketsizeanalysis

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Consumer analysis: women
are the mainbuyers of
washing powder
Female consumers have been the main buyers ofwashing powder in China.
Good cleaning effectiveness, health safety andnot harsh on hands arethe main
concerns ofChinese consumers.
Female
70%
Male
16%
Together
14%
Gender distribution of washing powder buyers in China (percent–2017)
Source: CNRS
Cleaning effectiveness
Health andsafety
Not harsh on hands

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Consumer analysis: large
supermarkets have been the
first optionfor purchasing
cleaning products
In China,most consumers choose the supermarket as the main offline channels to
buy household cleaning products.
Convenient anddepartment stores also can be considered as important shopping
places forhousehold cleaner.
4%
5%
12%
21%
90%
Others
Wholesalesmarket
Department stores
Convenient stores
Large supermarket
Main places for Chinese consumers purchase cleaning
products (percent–2018)
Source: CNRS

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Baidu Index– Interest
trendstoward the
segments(1/2)
The highest search peak ofkitchen cleaner came from4th to 10th
February 2018, when Chinese government released the national
standardofkitchen oil cleaner.
The search number oftoilet cleaner has been fluctuating during
past year.
Past Baidu Index chart here – keyword #2 (screenshot)
The search keyword is “kitchen
cleaner” on Baidu index
The search keyword is “toilet
Baiduisthe #1search engine in
China. The volume ofsearch
(more than ¾ ofthe totalsearch
made on Chinese Internet)
exhibitsthe marketdigitaltrends

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Baidu Index– Interest
trendstoward the
segments(2/2)
The search index of floorcleaner was significantly high in
February 2018, rightbefore the Chinese new year,then showed
a sharpdecrease duringthe Chinese new year.
The search number ofglass cleaner was significantly high in
February 2018, rightbefore the Chinese new year.
The search keyword is “floor
The search keyword is “glass
Baiduisthe #1search engine in
China. The volume ofsearch
(more than ¾ ofthe totalsearch
made on Chinese Internet)
exhibitsthe marketdigitaltrends

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BaiduIndex –Semantic
analysis (1/2)
The most related keywords of“detergent”
are“harmofdetergent tohuman body”,
“laundrydetergent” and“the safest
detergent brand”.
The harmof detergent has been showed
repeatedly, which means it’s an important
issue for many users.
The most related wordsof “Hand Sanitizer”
are“which brandis good” and related
brands like “Bluemoon”.
Detergent
Hand
sanitizer
laundry
detergent
harmof detergent
tohumanbody
Thesafest detergentbrand
harmof detergent
Candetergentbeusedto
washcars
Harm
Brands
Whichbrand
isgood
Washing
powder
Bluemoon hand
sanitizer
Whichisthe goodbrandof
bacteriostatichandsanitizer
Detergent

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BaiduIndex –Semantic
analysis (2/2)
The most related keywords of“washing
powder” are“washing clothes”, “laundry
detergent”, “washing powder ads” and
relevant brands,such as Tide and Liby.
The most related keywords of“household
vacuum cleaner” are“which brandis good”,
“brandlist ofvacuum cleaner”, “handheld
vacuum cleaner” and“price ofhousehold
vacuum cleaner”.
Washing
powder
household
vacuumcleaner
laundry
detergent
Whichoneisbetter between
washingpowderand
laundrydetergent
Washing
powder
factories
Washing
clothes
Ads ofwashingpowder
Washing powder
wholesales
Tidewashing
powder
Libywashing
powder
handheld
vacuum
cleaner
priceof householdvacuum
cleaner
Whichisgoodbrand of
householdvacuumcleaner
brandlistof
vacuumcleaner
Whichbrand
isgood
Brands
Top10brand
of vacuum
cleaner

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Zhihu questions – consumer
concerns & need of
information
On Zhihu, most questions and answers
about household cleaner can fit into one of
two categories:
1) Recommendations of products and
brands based on different needs
2) Introductions brands
Kitchen cleaner andbathroom cleaner are
the main categories mentioned by most
posts.
Which household
cleaner is the best?
It depends on results
and health, many
domestic products are
good, but they have
chemical additives,
which isn’t healthy. Try
Scala (斯卡乐) cleaning
products, no chemicals.
How are Pollet’s
products?
The brand has been
highly recognized, it is a
imported cleaner brand
with 254 years of
history, its products can
remove stains
effectively.
Zhihu isthe firstQ&A website. inChina, and has transitionedto a
socialmedia sharingplatform gatheringmorethan 100 million
answerson varioustopics. The platformisespeciallyrelevantto
reach higher-,well-educatedsocialclasses

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Social media analysis -
Wechat
Around half ofthe posts andquestions on WeChat are
introductions andcomparisons ofdifferent household cleaner
brands.
Safety andeffectiveness have been important topics among all
questions andposts.
This post introduces some useful
kitchen cleaning products and
brands. The best kitchen cleaner:
LvSan (绿伞) oil cleaner, Nepia (妮
飘) kitchen wet tissue, Beckmann (贝
克曼) oven cleaner and iRobot
cleaning robot.
There are 88,499 views and 377 likes.
The post to the right compares
different household cleaner brands.
Due to having lower contaminants,
MOOTAA is the best brand.
There are 10,000 views and 523
likes.
Wechat isthe #1social media
in China and an absolute
must-havefora marketentry
promotion. It accountsfor
over 1billionactiveusers

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Social media analysis -
Weibo
On Weibo, most posts areabout brandrecommendations and
sharing cleaning experiences.
International brands arepopular among those posts.
The post on the left introduced
series of vacuum cleaners
launched by Deerma.
The post has 5,922 likes an 105
shares.
The post on the right is about
cleaning the bathroom with
shower cleaner and toilet cleaner
from KAO.
The post has 26 likes, 24
comments and 13 shares.
Sina Weibo is a
microblogging site
with nearly 400
million monthly users,
and is a well
leveraged platform to
spread marketing
campaign on Chinese
Internet

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Contextofconsumption in
China
On the most popular social media platforms
in China(Weibo andWeChat), posts about
household cleaner mainly consist of brand
recommendations andtypes of cleaning
products, such as bathroom cleaner, floor
cleaner andkitchen cleaner.
Among those posts, international brands are
morepopular than domestic brands.
This picture of
Chante Clair’s floor
cleaner was taken by
a business director
of a culture company
and shared on her
Weibo account.
Her account has
55,271 followers.
The picture a
bathroom cleaning
product from
Melaleuca (美乐家)
was shared on
WeChat.
This post has 595
views.

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Onlinetrends: consumer
perception
Positive feedback on products mainly focuses on effectiveness, reasonable price
andease ofuse.
Negative feedback is usually about high prices, defectiveness, bad smell, and
differing fromthe product’s pictures/introduction.
It’s a necessary product in bathroom, convenient, clean and
healthy, price is the same with offline stores’ products,
delivery guy directly sent to my home.
Much cheaper than supermarket, kitchen will be very clean
after using it
Wiped mirror by using the product, totally clean, very easy to
be clean.
It’s different with the one on the picture, I seriously think it’s
fake
The product doesn’t work well, suggest not to but it, it
doesn’t work at all.
The product is not good at all, can’t wipe off dirt by using it,
and it’s so expensive, it’s not worth the price.

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COMPETITIONANALYSIS
— T h i b a u d A n d r e , P r o j e c t l e a d e r o f D a x u e c o n s u l t i n g
The brand reputation has a stronger impact on household cleaning
category purchase in China than in European markets. The word -of-
mouth and e-reputation plays crucial roles in the development of a
brand

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Market sharesin China
Liby (立白)was the leading brand/company of the household care market in
2017.
Among the top5 companies/brands, Liby andNice areboth Chinese companies,
thus, domestic brands hadmoremarket share than international brands in the
market.
Liby
17%
Nice Group
15%
Unilever
8%
P&G
7%
SC JohnsonWax
6%
Others
47%
Market share of top 5 household care companies (percent–2017)
Source: https://baijiahao.baidu.com/s?id=1598714258206431965&wfr=spider&for=pc

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Competition analysis:oil
cleaner
Manyinternational anddomestic brands have built official/ flagship stores on main
shopping platforms.
For international brands, Weibo has been considered as one ofthe main platforms
toengage consumers in China.
Brands Internationalvs
Domestic
Numberof followers
on Weibo
Presenceon
Tmall/Taobaoand
JD
Top sellerproduct onTmall
LVSAN (绿伞) Domestic 278,186 Yes Range hoods cleaner
Vewin (威王) Domestic 29,627 Yes Range hoods cleaner
KAO (花王) International 21,923 Yes Kitchen cleaner
Decher (德倍洗) International 11,311 Yes Pan cleaner

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Competition analysis:
bathroom cleaner
International brands areusually moreexpensive than domestic brands on Tmall
andJD.
Mostbrandshave created official accounts on popularsocial media platforms, such
as Weibo.
Domestic
Numberof followers
on Weibo
Presenceon
Tmall/Taobaoand
JD
Cleafe (净安) Domestic 77,426 Yes Bathroom tiles cleaner
Walch (威露士) Domestic 104,167,3 Yes Toilet cleaner
Mr.muscle (威猛
先生)
International 2,719 Yes Toilet cleaner
KAO (花王) International 21,923 Yes Shower room cleaner

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Competition analysis:
detergent (for washing)
International brands mainly come from USA,Germany andJapan.
Mostpopular detergents can beused towash fruitand vegetables, which means
they areharmless topeople.
Domestic
Numberof followers
on Weibo
Presenceon
Tmall/Taobaoand
JD
White cat (白猫) Domestic 70,815 Yes Dish cleaner
Chaoneng (超能) Domestic 857,687 Yes Dish, fruit and vegetable
cleaner
Frosch (菲洛施) International 7,459 Yes Dish cleaner
Lion (狮王) International 10,268 Yes Fruit and vegetable
cleaner

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Competition analysis:clothes
washing
Based on topselling products fromleading brands, laundry detergent is the most
popular clothes cleaning product on Tmall.
All the leading brands have built official (flagship) stores on the main e-commerce
platforms,such as Tmall andJD.
Domestic
Numberof followers
on Weibo
Presenceon
Tmall/Taobaoand
JD
Blue moon (蓝月
亮)
Domestic 308,426 Yes Laundrydetergent
DIAO (雕牌) Domestic 528,394 Yes Laundrysoap
ARIEL (碧浪) International 249,044 Yes Laundrydetergent
OMO(奥妙) International 386,298 Yes Laundrydetergent

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E-commerce landscape per
category
The price range of oil cleaner is very large on
Tmall, the most expensive SKUbelongs toa
international brand.
The topseller price is relatively low among
all products on Tmall.
Most expensive SKU Cheapest SKU
Top seller SKU
•Rulyi (瑞亿)
•25.8RMB
Top sellingSKU
• 6.9RMB
• 1,037RMB
Pricerangeof the
category
• 0.76
• Market still driven by price
Ratiotopselling
pricevsaverage
price
• 34.13RMBAverageprice

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Businesscases–Tide(汰渍)
Digital activity
Tide is a famous brand belongs toP&G (宝
洁集团), its products mainly consist of
washing powder, laundrydetergent, fabric
care products andsoap.
The brandhas been sold on most e-
commerce platforms in China,such as Tmall,
JD andPinduoduo.
http://www.jieruxue.net/
Platform Presence Official
account
Volume(sales,productreviewsortraffic)
Tide.com.cn No Yes 5,000 monthlyvisits
Tmall Yes Yes Monthlysalesvolumeis 989,160 items
JD.com Yes Yes Morethan10 millioncomments
Kaola Yes Yes 2,920 followersonKaola
Pinduoduo Yes Yes Dailysalesare 827 items

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E-reputation in China
The most related keywords of“Tide” are
“washing powder”, “official website”,
“laundrydetergent” andits competitor “Blue
moon”.
The brandis using Weibo andWechat to
engage consumers by posting new products
andactivities on the platforms.
Platform Presence Followers Posting frequency
Wechat Yes 18,920 1 postlast week
Weibo Yes 211,621 3,560 posts
Tide
Official
websiteof
Tide
Tidewashing
powder
TideandBlue
moon
Tidelaundry
detergent
Tideadvertising
Officialwebsiteof Tide
Tidewashingpowderads

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Daigou analysis
The lastmonth sales ofTide’s products
through Daigou system mainly came from
Tmall.
The topseller (last month) price ofTide is 76
RMB, which is higher than its top seller price
on Tmall.
Via WalktheChat Agency
Daigoureferstoshopping agents whoare livingoverseas and set up an unofficial
resellingactivityaimingat residentsofMainland China (literaltranslation means
"buying on behalf of“).The platformsused by Daigouagentsare Taobao, butalso
Wechat and Weiboformoresocial-orientede-commerce.
Brand Officialstores? TopsellerpriceonDaigou
(RMB)
TopsellerpriceonTmall
(RMB)
Tide Yes 76 64

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Business cases – Mr.Muscle (威猛先生)
Digital activity
Mr.Muscle is awell-known international
cleaning brandfrom the USA, it is best
known for its toilet/bathroom cleaning
products in China,it also provides kitchen
cleaning products anddisinfectant.
The brandhas been sold on the main e-
commerce platforms in China,such as
Tmall/Taobao, JDandPinduoduo.
https://www.mrmuscleclean.com/
account
Mrmuscle.com.cn Yes Yes 124,680 monthlyvisits
Tmall Yes Yes Monthlysalesvolumeare1,894,600 items
JD.com Yes Yes Morethan20 millioncomments
Kaola Yes No 26 comments
Pinduoduo Yes Yes Dailysalesare 2,874 items

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Businesscases–Mr.Muscle(威猛先生)
The most related keywords of“Mr.Muscle”
are“official website”, “Mr.Muscle kitchen
oil cleaner”, “Mr.Muscle toilet cleaner” and
“how toopen Mr.Muscle products”.
The brandbuilt official accounts on WeChat
and Weibo, but they haven’t been
frequently used by the brand as promotion
channels.
Wechat Yes 5,814 0postlast month
Weibo Yes 2,719 508 posts
Mr.Muscle
Kitchenoilcleanerof Mr.muscle
Mr.Muscletoiletcleaner
Official
websiteof Mr.
muscle
HowtoopenMr.muscle
products
HowtoopenMr.muscle oil
cleaner
Kitchen

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Businesscases–Mr.Muscle(威猛先生)
Daigou analysis
The sales ofMr.Muscle products through
Daigou system mainly come from Tmall.
The topseller price is 20 RMB, which is
relatively lower than most products ofMr.
Muscle on the main e-commerce platforms.
Brand Official stores? Topsellerpriceon Daigou
(RMB)
(RMB)
Mr.Muscle Yes 20 19.9

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Businesscases–Amway(安利)
Digital activity
Amway is apopular American brand
specializing in the use of multi-level
marketing to sell health, beauty, andhome
care products/ household cleaning
products.
The brandmainly provides several kinds of
household cleaning products: washing
powder, kitchen cleaner, bathroom cleaner,
laundrydetergent andetc.
http://www.amway.com.cn/
account
Amway.com.cn Yes Yes 320,328 monthlyvisits
Tmall Yes No Monthlysalesvolumeare12,454 items
JD.com Yes Yes About19,160 comments
Kaola Yes Yes 15,173 followersonKaola
Pinduoduo Yes No Salesis 0onPinduoduo

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The most related keywords of“Amway”are
“official website”, “Amway Nutrilite”,
“products price” and“Amway aircleaner”.
Mostfeedback andcomments from social
media about the brand arepositive, but it
has built official account on Weibo for its
household cleaning products.
Wechat Yes 76,255 12 postslastweek
Weibo No 0 0
Amway
Amwayaircleaner Official
websiteof
Amway
Nutrilite
Amway
Nutrilite
Productpricelistof
Amway
Products
Amway
website
Official
website

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Daigou analysis
The sales ofAmway cleanning products
through Daigou system aremuch less than
the sales directly came from Tmall/Taobao
lastmonth.
The topseller price is 46 RMB on Daigou
system, which is the same with the top seller
price on Tmall.
Brand Official stores? Topsellerpriceon Daigou
(RMB)
(RMB)
Amway Yes 46 46

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Comparing online interest
for leading brands
On Baidu index, Blue moon showed the highest index andAmway achieved the
second highest index during 1 year fromOctober 2017.
On WeChat index, Amway showed the highest index andit's much higher than
other brands in last90 days.
The search brands are
Tide
Mr. Muscle
Amway
LVSAN
Blue moon
The search brands are
Tide
Mr. Muscle
Amway
Blue moon

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Advertising –
case study
Liby is one ofthe leading brands in China’s
cleaning products market, the brand mainly
focuses on several categories: wash powder,
detergent andsoap.
Liby’s advertising videos usually indicate
three ideas: healthy, environmental friendly
andnot hurting users’ hands. https://v.youku.com/v_show/id_XMTgxNTc1OTEwO
A==.html?spm=a2h0k.11417342.soresults.dtitle
This ad (14 seconds) highlights the fact that Liby’s detergent can be used to wash food
and fruit.
The first part of the video showed information on newspaper that Liby’s new product
can be used to wash food.
The second part of the video showed the new product (detergent) can be used to wash
dish, fruit and vegetables. Then highlight two key elements of the brand: green and
health.

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Brandnaming –
case studies
The Chinese name ofhousehold cleaner
brands usually show their products can
easily clean the dirtypart (such as oil).
Another important way of translation is
using Chinese wordswith similar meanings.
For Amway, its Chinese name is famous as
the company’s verypatient sales method in
China,then it hadextended meaning: highly
recommend something tosomeone.
•AbouttheChinesename,“汰”meanseliminate/remove,“渍”
meansstain.
•Thisnameindicatesthatthebrand’sproductscan easily
removestainson clothes.
汰渍
(Tide)
•AbouttheChinesename,“威猛”meansstrongandtall, “先
生”is thedirecttranslationof Mr.
•Thenameis the paraphrase of its English name, it
built a strong and reliable brand image.
威猛先生
(Mr. Muscle)
• Justification/ reason/ detail#2
Justification/
reason/ detail#1
•AbouttheChinesename,“安”meanssafe, “利”means
convenient/easy.
•Thenamehighlightsits productsaresafe andeasytouse.It alsohas
theextendedmeaningof promotingandrecommendationinChina.
安利
(Amway)

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DISTRIBUTION&PROMOTION
ANALYSIS
— T h i b a u d A n d r e , r e s e a r c h d i r e c t o r o f D a x u e c o n s u l t i n g
The set up and allocation of investment in their distribution
network will probably be crucial for cleaning brands in the years to
come. They should especially remain aware of new channels
changing the market, such as Pinduoduo few months ago in lower -
tier cities

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Distribution and promotionin
China: onlineplatforms have
been the mainsales channels for
vacuum cleaners
In 2017, e-commerce platforms have been the main distribution channels of
vacuum cleaner (brands andproducts) in China.
Mainshopping platforms(Tmall, JD andetc.) andspecialized websites aremaking
international brands more easy toenter China’s cleaning market.
Online
63%
Offline
37%
Share of vacuum cleaner distribution channels byretail sales (percent–2017)
Source: 2017China vacuum cleaner marketsizeanalysis

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Onlineretail
Coverage in China
The main e-commerce platforms (Tmall and
JD) areimportant distribution channels for
most household cleaning brands
(international anddomestic).
The dedicated website hasn’t been
considered as a online retail distribution
channel forhousehold cleaning products
Market Segments Number ofbrands are selling on
Tmall
Number ofbrands are selling on
JD
Kitchenoil cleaner 198 389
Detergent(dish,fruit
andvegetables)
199 233
Bathroom/toilet
cleaner
75 325
Washingpowder 194 183
Floorcleaner 129 273

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On-the-shelf: representationof
the category in stores
In supermarket anddepartment stores,
different kinds ofhousehold cleaning
products can be foundin the same area,
most of them areon the long shelves
together.
However, there area few brands areplaced
on individual shelves, especially
international brands, such as Mr.Muscle.

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Online sales: volume
assessment
On Tmall, the toilet cleaner from Mr.Muscle is the most popularproducts among
all bathroom cleaning products. About kitchen cleaner, the topseller product is oil
cleaner fromRuiyi (瑞亿).
Laundrydetergent is the most popular product among all clothes cleaning products
on Tmall.
Wayofranking:general,popularity,newarrivals,salesandprice
Mainbrands
Categories
6
12.2
Bathroom Kitchen
Monthly sold items of kitchen and bathroom cleaner on
Tmall/Taobao (million–monthly)
4.42
12
6.65
Washing powder Laundry detergent Soap
Monthly sold items of laundrycleaner on Tmall/Taobao (million–
monthly)

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Promotionchannels to leverage
for international brands in
China
Specialized websites:
Zhongguorihua.com (中国日化网)
Ccia-cleaning.org.com (中国洗涤用品
行业信息网)
Specialized Magazines:
ChinaSurfactant Detergent & Cosmetics (
中国日用化学工业)
Cleaning andmake-up weekly (洗涤化
妆品周报)
This is a
wholesales website
for household
products.
Household cleaner
is one of its main
products.
Specialized
magazine for
cleaning and make-
up products,
laundry detergent
brand is one of the
main topics in the
magazine.

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KOL landscape in China
For international brands, Chinese KOLs
(with large amount offollowers) aregood
ways tointroduce/ promotetheir products
toChinese consumers, but KOLsalsowill
remind readers if the product is harmful to
users’ health.
This KOL is a
operations director
of a household
cleaner company in
Dongguan. Her
account has 17,657
followers and 4,735
posts. One of her
posts had 127
shares and 98
likes.
This KOL’s
account frequently
posts info about
household
cleaning products.
Her account has
1,012,431 followers
and 4,949 posts.
One of her posts
received 867 likes
and 1,448 shares.
The Key OpinionLeader (KOL),or influencers,area majorpart ofthe Chinese
online journey, and thereforeof the online marketingfunnels forinternational
brands in China. KOL willespeciallybe asrelevant totarget nicheaudience
(micro-KOL)and mainstreamconsumers (mass-market)

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MARKETTREND
ANALYSIS
For promotion, safety of the product and its usage will be
a key criteria
— T h i b a u d A n d r e , r e s e a r c h d i r e c t o r o f d a x u e c o n s u l t i n g

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Cleaningproducts are becoming
harmless, eco-friendly and more
effective
Since the demands ofhousehold cleaner consumers arebecoming diversified, a
wider range of products has been provided bymost household cleaner
brands/companies in China.
•Basedonconsumers’demands,saferproductshavebeencreated,for instancesome detergentscanbe
usedtowashfruitandvegetables.
Harmless
•Sincemoreand moreconsumersbecomeeco-consciousin China,manycompanies/brandshave
startedtocreatehouseholdcleaningproductswithoutcontaminants.
Green
Justification / reason/ detail#1 •Inorderto meetdiversifiedcleaningdemands,most brandslauncheddifferentkindsof cleaning
productsaim atdifferentneeds.
Easy to use

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Hong-Kong Island, Hong-Kong, 13 Queen’s
Road, Floor 23
ABOUT US
Daxue Consulting is a market research Company dedicated
to providing the best specially tailored, high quality,
customer-specific data in one of the most challenging
marketsin theworld;China.
We leverage our unique network of university organizations and
professors, business associates, industry experts and foreign and
local consultants to find the information you need efficiently,
reliably and in a manner that addresses your specific needs. We
excel because we’re reliable, resourceful and flexible, everything
thattheChinesemarketdemands.
TO ACCESS MORE INFORMATION ON THE SHARING ECONOMY IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM

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reproduced, redistributed, or
transferred without prior
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For more information on the
sharing economy in China,
please contact us.
CONTACT US
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www.daxueconsulting.com
dx@daxueconsulting.com
+86 (21) 5386 0380
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