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China’s Future Football Industry Revealed

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The Chinese government has set up development of the football practice as a top priority. and the amateur practice will create an explosive market for related brands.

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China’s Future Football Industry Revealed

  1. 1. FOOTBALL INDUSTRY REVEALED CHINA’S FUTURE ’93 10 90 80 70 60 50 40 30 20 1 10 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15 ’16 DESPITE POOR PERFORMANCE PRC FOOTBALL HAS A GLORIOUS FUTURE RESEARCH BY DAXUE CONSULTING FIFA WORLD RANKING TODAY
  2. 2. CHINA IS TODAY RANKED AT THE 84TH POSITION IN THE FIFA’S WORLDWIDE RANKING. BETWEEN GUATEMALA AND KENYA. (AS OF NOVEMBER 2016) 83 84 85 BASED ON THE SITUATION FOR THE ELITE PART OF FOOTBALL PRACTICE IN CHINA, THIS IS STILL A VERY GOOD INDICATOR OF THE LACK OF OVERALL PRACTICE IN CHINA. THE CHINESE GOVERNMENT HAS SETUP DEVELOPMENT OF THE FOOTBALL PRACTICE AS A TOP PRIORITY. AND THE AMATEUR PRACTICE WILL CREATE AN EXPLOSIVE MARKET FOR RELATED BRANDS. FALLEN BUT RESILIENT
  3. 3. Today’s number of active amateur players in China: = 1 million amateur players 26 million GOALS Long term goals of the Chinese authorities Amateur clubs 250 million BY 2025: 1.1 million = Men = Women The very long term goals of Xi Jinping and Chinese authorities is to reach the top European countries level For example Germany: 20% of total population practicing football The potential number of players in China: 250 million FOR AMATEUR PRACTICE DEVELOPMENT According to the plan from Chinese Football Association and National Development and Reform commission, by 2025 there will be 50,000 new soccer academies and 60,000 new pitches New soccer academies 50 thousand New pitches 60 thousand
  4. 4. POTENTIAL MARKET EXPLOSIONS HIGH ESTIMATION OF POTENTIAL MARKETS TO EXPLODE = 1 billion USD Equiptment (Jersey + shorts) Kids Equiptment (Including mini-football equiptment) Football balls Post Goals Education (Academies, e-learning, coaching) 20 Billion 12.5 Billion 8.25 Billion 2 Billion 1 Billion 400 Million Football shoes

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