Sustainability New Business Models

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Sustainability New Business Models

  1. 1. Dax Lovegrove, Head of Business & Industry, WWF-UK Sustainability – New Business Models
  2. 2. The Ecological Recession
  3. 3. John Beddington’s Perfect Storm
  4. 4. Source: WWF One Planet Business Report High Impact Areas
  5. 5. Limits to Decoupling, EEA
  6. 6. Limits to Decoupling, Tim Jackson 130x improvement?
  7. 7. 2% annual fuel efficiency goal while passenger traffic is expected to grow at 4.8% per year through 2036. (ICAO) Demand for meat is forecast to rise by more than 55% between 1997 and 2020 and to double by 2050. (IFPRI) Global demand for major grains, such as maize, rice, and wheat, is to increase by nearly 48% from 2000-2025 and by 70% between 2000 and 2050. (IFPRI) Global use of gas rises by more than 50% from 2010 levels to account for ¼ of global energy demand by 2035, but with over 3.5°C warming. (IEA, Golden Age of Natural Gas). After a dip caused by the financial crisis in 2009, 2010 CO 2 ended 5% up from the previous record in 2008. (IEA) CO 2 Future Scenarios
  8. 8. EJ/a The Energy Report – supply & demand-side action
  9. 9. The Food Report – supply & demand-side action
  10. 10. New business models are needed….
  11. 14. <ul><li>Going much further towards a green economy…. </li></ul><ul><li>How to; </li></ul><ul><li>dematerialise? </li></ul><ul><li>drive carbon-free energy? </li></ul><ul><li>embrace waste-free goods? </li></ul>Are newcomers running between the slow feet of big business?
  12. 15. Green Game Changers - dematerialisation www.wwf.org.uk/innovation
  13. 16. Green Game Changers – Carbon-free
  14. 17. Green Game Changers - waste-free www.wwf.org.uk/innovation
  15. 18. How do we create a climate for innovation?

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