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Now that many financial institutions have launched their social media pages, the question on many marketer’s minds is how to monetize the channel and show real business results. With a variety of goals and tactics, it’s hard to determine which ones will bring about the best results. This session will explore best practices with content marketing and social media to help you harness the power of your bankers, develop personas, quality content, and effective social media targeting to help drive ROI.
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