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The State of Social Media - Presented by Dawn Raquel Jensen for the Small Business Development Center

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The State of Social Media - Presented by Social Business Trainer Dawn Raquel Jensen of Virtual Options Coaching and Training (www.virtualoptions.net) as guest speaker on behalf Small Business Development Center at Lake Sumter State College.

Dawn is a sought-after international speaker, and 20-year technology-training veteran. She delivers dynamic, interactive, and educational trainings and lectures. Dawn founded Virtual Options Coaching & Training in 2001 and it has evolved into one of Central Florida’s boutique Social Business advisory & training firms.


Dawn Raquel Jensen (http://www.linkedin.com/in/dawnjensen) provides online business marketing direction, creates platform, and a path through strategic social business practices to create clients as industry leaders and influencers. She’s been featured on CBS radio and is a member of the Forbes Coaches Council.


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The State of Social Media - Presented by Dawn Raquel Jensen for the Small Business Development Center

  1. 1. Helping Businesses Grow & Succeed The State of Social Media Presented by Dawn Raquel Jensen Virtual Options Coaching & Training
  2. 2. Helping Businesses Grow & Succeed Social Media is NOW Social Business At A Glance • Microsoft acquired LinkedIn • Twitter allows longer videos (up to 140 seconds) • Everything is LIVE streaming: Facebook’s Live, Snapchat’s Live Stories, YouTube Live (200+ subscribers) • Snapchat includes geofilters/stickers
  3. 3. SOCIAL MEDIA HAS TO WORK WITH THE WAY YOU DO BUSINESS Dawn Says Presence
  4. 4. CREATE SOCIAL CONTENT -aka - VISUAL MARKETING CONTENT This WILL Determine Your Place Among the Competition. NO KIDDING.
  5. 5. Helping Businesses Grow & Succeed • Invest in it • Make Time for it • Create it • Think Evergreen • Curate it (Pull information to share from sound news and industry sources to share on social media) Content is EVERYTHING
  6. 6. FISH WHERE THE FISH ARE (HINT: THEY ARE STILL ON FACEBOOK) Dawn Says Path
  7. 7. Helping Businesses Grow & Succeed No one has left Facebook! Marketers use Facebook (93%) and Facebook ads (91%) Facebook will integrate with Augmented Reality (AR) - Digital information layed over “real-world” TRENDING
  8. 8. Helping Businesses Grow & Succeed Businesses are on social media primarily for brand awareness. • Only 1 in 5 businesses (21%) said to use social media for customer support Resource: Buffer.com TRENDING Social Media as a Customer Service Tool
  9. 9. Helping Businesses Grow & Succeed Video • Integrated in Business • Help Tell the Story • Shapes the Narrative • Reinforces the Education/Information • Engaged • Outreach • Responsive • Immediate • Key Areas: Live on Facebook and Instagram TRENDING
  10. 10. TRENDING: Facebook • Picture in Picture • Auto Play Sound • Profile Video • Picture Filters – Snapchat competitor
  11. 11. TRENDING: Twitter – Live Video – “Periscope Style”
  12. 12. PERCEPTION IN REALITY FACTS NOTWITHSTANDING.. Dawn Says Platform
  13. 13. Helping Businesses Grow & Succeed • When you don’t post • When you “Build and Blow” • No Reviews or Ratings • Your Clients and Prospects WILL.. In A Vacuum of Information
  14. 14. Helping Businesses Grow & Succeed Questions? • Content is Crucial • Social Media is Now Social Business • Augmented Reality • Video and Video Streaming • Fab Four (Five) Still a Thing (Facebook, LinkedIn, Twitter, YouTube)
  15. 15. Helping Businesses Grow & Succeed Dawn Raquel Jensen, CEO & Founder Virtual Options Coaching & Training Dawn is the trusted advisor and social marketing strategist providing big-picture social business intelligence practices creating clients as leaders and influencers. Web: virtualoptions.net Email: dawn@virtualoptions.net Call: 407.230.9042 Fan: facebook.com/virtualoptions Follow: Twitter.com/virtualoptions Connect: LinkedIn.com/in/dawnjensen About

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