As SEO evolves so must we as practitioners. Whilst SEO 'dies' on a regular basis, but continues somehow to survive, everything evolves, and so must we as practitioners. The recent Adobe CMO Conference spoke of 'Whole Brain Marketers'. We also hear mention of 'T Shaped Marketers' which refers to those who have a deep core knowledge in a specialist area with a broad understanding of a range of related and 'touching' skills and topics. Whole Brain Marketers have the analytical skills married with creative and strategic skills. The left and right hemispheres of the brain working together in harmony and to full effect. This talk looks at how we can endeavour to work towards a 'balanced left and right brain' to become 'whole brain marketers'. It also looks at a range of tools to assist us in areas that are not naturally our strengths. e.g. If we are right brain dominant 'creatives' we may require some help and development with logic and technical tools, and vice versa for those left brained dominants amongst us. The talk also looks at how we can begin to use tools to relate to people too if this does not naturally come to us, and understand in advance about their personalities and best effect communication styles for our dealings with them. These could be target marketing personas, colleagues, suppliers or employees.