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Companies Should Understand Green Marketing Guidelines

The attorneys at Dawda Mann, in Bloomfield Hills, Michigan, have experience in a range of key business law disciplines. Among other focused practice areas, Dawda Mann can provide counsel to its clients on various environmental, sustainability, and energy issues. For example, the firm can advise clients on appropriate practices when marketing green products.

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Companies Should Understand Green Marketing Guidelines

  1. 1. By Dawda Mann
  2. 2. Introduction  The attorneys at Dawda Mann, in Bloomfield Hills, Michigan, have experience in a range of key business law disciplines. Among other focused practice areas, Dawda Mann can provide counsel to its clients on various environmental, sustainability, and energy issues. For example, the firm can advise clients on appropriate practices when marketing green products. As consumer interest in protecting the environment has grown, many companies have responded with advertising that highlights the environmentally friendly aspects of their products.
  3. 3. Green Marketing Guidelines  However, this surge in green marketing has also led to some questionable claims and widespread consumer confusion. To address this issue, the Federal Trade Commission (FTC) has established guidelines to prevent misuse of certain terms and curb deceptive advertising. When a company makes a specific claim about a product, such as labeling it as recyclable or biodegradable, it should be able to provide valid scientific evidence in support of its assertions. By understanding federal guidelines and mandates about green marketing, companies can make smart choices about their promotional practices and help consumers identify green products.

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The attorneys at Dawda Mann, in Bloomfield Hills, Michigan, have experience in a range of key business law disciplines. Among other focused practice areas, Dawda Mann can provide counsel to its clients on various environmental, sustainability, and energy issues. For example, the firm can advise clients on appropriate practices when marketing green products.

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