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Audience insights for the "Ecommerce Club London: your audience & strategic data

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Audience insights for the "Ecommerce Club London: your audience & strategic data

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Audience insights for the "Ecommerce Club London: your audience & strategic data

  1. 1. E N T E R P R I S E 3 AIMS THIS YEAR IT’S 2017
  2. 2. E N T E R P R I S E just a few things to think about during our talk…
  3. 3. E N T E R P R I S E 1. THINK STRATEGY
  4. 4. E N T E R P R I S E YOUR OBJECTIVES It’s important to use just the right channel mix needed to reach your business objectives. From using Content as part of your Customer Engagement strategy to utilising Affiliate marketing to grow Customer Acquisition.
  5. 5. E N T E R P R I S E 2. THINK MOBILE
  6. 6. E N T E R P R I S E MOBILE COMMERCE IS BIGGER THAN EVER
  7. 7. E N T E R P R I S E £30 billion SERIOUSLY BIG!
  8. 8. E N T E R P R I S E Over 50% traffic from now from mobile POOR CONVERSION RATES ONLY 1/3 SALES FROM MOBILE
  9. 9. E N T E R P R I S E 98% of users move between devices in the same day We ensure that users find you on all of them! THINK CROSS-DEVICE
  10. 10. E N T E R P R I S E THINK SPEED Jenn will cover this in more depth Time to conversion Product discovery
  11. 11. E N T E R P R I S E 3. THINK PLATFORM
  12. 12. E N T E R P R I S E ONE UNITED PLATFORM
  13. 13. E N T E R P R I S E TOGETHER OR INDEPENDENT GROWTHPLATFORM MARKETING
  14. 14. E N T E R P R I S E WORKING IN HARMONY TECHNICAL OPTIMISATION PPC PAGE OPTIMISATION CONVERSION OPTIMISATION EMAIL MARKETING CONTENT STRATEGY & OUTREACH LEVERAGE PLATFORM FOR MARKETING BENEFITS AND VISA VERSA!
  15. 15. E N T E R P R I S E ATTRIBUTION ORGANIC PPC EMAIL TABLET MOBILE DESKTOP AFFILIATES SOCIAL
  16. 16. E N T E R P R I S E Multi-channel funnels in analytics helps Adwords for estimated cross device Look at the overall impact to your business Real sales data based on device Use your platform to help Use all the tools you have available
  17. 17. E N T E R P R I S E 4. INTRODUCE JENN!
  18. 18. E N T E R P R I S E

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